Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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On Leadership Episode 9: Persistence is the Key to Success
Manage episode 394744683 series 3509572
Контент предоставлен Troy University. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Troy University или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Leaders inspire others to persevere, even when faced with challenges. This week, Dr. Jack Hawkins, Jr. looks at how leaders can develop perseverance in others and inspire teams to finish tasks and accomplish more.
18 эпизодов
ПоделитьсяManage episode 394744683 series 3509572
Контент предоставлен Troy University. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Troy University или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Leaders inspire others to persevere, even when faced with challenges. This week, Dr. Jack Hawkins, Jr. looks at how leaders can develop perseverance in others and inspire teams to finish tasks and accomplish more.
18 эпизодов
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On Leadership with Dr. Jack Hawkins, Jr.
Effective leaders know how to lead themselves--they take care of themselves so they can give their best to themselves and to their team. This week, Dr. Hawkins discusses the importance of self-discipline and taking care of yourself physically, emotionally, and spiritually to be a more effective leader.…
O
On Leadership with Dr. Jack Hawkins, Jr.
There is a crucial link between effective leadership and a positive attitude. Those who excel in their jobs start each day with a good attitude. But leaders have a different challenge. It’s not enough for them to maintain a positive attitude, they must also communicate that positivity to their people every day.…
O
On Leadership with Dr. Jack Hawkins, Jr.
Networking has taken on somewhat of a negative connotation in recent years and is often characterized as opportunistic and shallow. In truth, life is all about relationships, and successful leaders develop a strong network of peers and colleagues.
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On Leadership with Dr. Jack Hawkins, Jr.
A key principle of leadership is acting the part-- leaders should be friendly and approachable, but they should always “stay on the leadership platform” by maintaining a command presence. In this episode, Dr. Hawkins discusses the importance of maintaining a leadership identity and mindset.
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On Leadership with Dr. Jack Hawkins, Jr.
Failure to delegate undermines the leader’s effectiveness because staff members go underutilized, and the leader’s time is spent doing a job that team members should do. In this episode, Dr. Hawkins shares how leaders can help their team members spread their professional wings and fly and prepare them for success.…
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On Leadership with Dr. Jack Hawkins, Jr.
Truett Cathy, the founder of Chick-fil-A, was well known for his commitment to values and integrity in his business practices. In this episode, Dr. Hawkins looks at the Iife of Mr. Cathy and shares five ways leaders can develop ethics and integrity.
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On Leadership with Dr. Jack Hawkins, Jr.
From its founding in 1887 as a training college for teachers, to its current role as a global institution, leadership has been a part of Troy University’s culture from the beginning. In this episode, Dr. Jack Hawkins, Jr. looks at how TROY trains the next generation of leaders around the world, and the one characteristic that all successful leaders share—a willingness to take responsibility.…
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On Leadership with Dr. Jack Hawkins, Jr.
From Booker T. Washington to John Lewis, Alabama has been the home of many African American leaders who have made lasting contributions to this state and nation.
The only constant in life is change, and organizations that fail to adapt to changing times will fail. In this episode, Dr. Jack Hawkins, Jr. looks at how leaders can help teams embrace change and thrive.
O
On Leadership with Dr. Jack Hawkins, Jr.
Leaders inspire others to persevere, even when faced with challenges. This week, Dr. Jack Hawkins, Jr. looks at how leaders can develop perseverance in others and inspire teams to finish tasks and accomplish more.
O
On Leadership with Dr. Jack Hawkins, Jr.
The classic film “It’s a Wonderful Life” is more than just a Christmas tradition—it has some important lessons on leadership and character.
O
On Leadership with Dr. Jack Hawkins, Jr.
In this episode, Dr. Jack Hawkins, Jr., looks at the lessons of action and courage that come from one of the most iconic figures of the American Civil Rights Movement—Rosa Parks.
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On Leadership with Dr. Jack Hawkins, Jr.
Leaders today must be prepared for a global society. Learning to appreciate other cultures starts with understanding them, even if that means overcoming old ways of thinking. Dr. Hawkins discusses how Troy University has worked to become “Alabama’s International University” by building bridges of understanding and appreciation around the world.…
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On Leadership with Dr. Jack Hawkins, Jr.
As a U.S. Marine Corps Veteran, Dr. Jack Hawkins, Jr., knows firsthand the powerful leadership lessons imparted through military service. In this episode, Dr. Hawkins reflects on the leadership traditions of the military and looks at the story of one of Troy University’s most remarkable alumni, Medal of Honor recipient Bennie Adkins.…
Servant leadership means putting the needs of others before yourself. It’s a simple idea that can have powerful implications for leaders. This week, Dr. Hawkins looks at examples of servant leadership from history and shares five ways leaders can take care of their people.
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