121: 12 Ways to Generate Leads without Ads

More Than Social Podcast

Learn 12 ways to generate leads without paying for ads. In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads. These methods range from optimizing social media content and collaborations with influencers to more innovative techniques like creating impactful podcast episodes and using email signatures strategically. We also talk about the importance of participating in online communities, enhancing visibility on LinkedIn, diversifying content through YouTube, Pinterest, and blogs, hosting webinars, and even using one's Zoom profile effectively. Combining these organic marketing strategies with paid advertising can generate more efficient and cheaper leads. Why focus on organic marketingOrganic marketing is crucial as it builds genuine customer relationships and brand loyalty through authentic, non-paid strategies that resonate with your audience. The Power of Social Media for Lead GenerationSocial media is a powerful tool for lead generation as it allows businesses to reach a vast audience, engage with potential customers, and tailor content to specific demographics. Updating your social media bios Regularly updating social media bios ensures that your profile reflects the latest and most relevant information about your brand, enhancing credibility and audience connection. Collaborating with Influencers and ExpertsCollaborating with influencers and experts can significantly boost your brand's visibility and credibility, as these partnerships tap into the influencer's loyal following and expertise. Leveraging Online Communities Leveraging online communities helps to foster a sense of belonging, encouraging engagement and loyalty by connecting like-minded individuals around your brand. Using your LinkedIn Profile Effectively using your LinkedIn profile can establish you as an industry thought leader, connect you with professionals and open up opportunities for business growth and networking. Launching a PodcastLaunching a podcast allows for deeper engagement with your audience through informative and entertaining content, helping to establish your brand's voice and expertise in your field. Blogging with SEO Blogging focusing on SEO drives organic traffic to your website, improves search engine rankings, and provides valuable content that addresses your audience's needs and interests. Growing Your YouTube ChannelGrowing your YouTube channel enhances your brand's reach and engagement through visual content, which is often more appealing and more accessible to consume than text-based media. Your email signatureAn effective email signature acts as a personal branding tool, offering a professional touch and potentially driving traffic to your website or social media channels. Understanding Pinterest Understanding Pinterest can be a key asset in visual marketing, driving traffic to your site and reaching a demographic interested in creative content and ideas. Hosting webinars and workshops Hosting webinars and workshops positions you as an expert in your field, offering valuable content to your audience while generating leads and building brand authority. Utilizing your zoom background Utilizing a professional and branded Zoom background or tailoring your name during virtual meetings can promote your brand and create a more engaging and memorable visual experience for participants. We talk about:

• [0:00] Intro
• [2:00] Why focus on organic marketing
• [3:21] #1 The Power of Social Media for Lead Generation
• [4:27] #2 Updating your social media bios
• [5:21] #3 Collaborating with Influencers and Experts
• [7:00] #4 Leveraging Online Communities
• [8:00] #5 Using your LinkedIn Profile
• [9:05] #6 Launching a Podcast
• [10:32] #7 Blogging with SEO
• [12:00] #8 Growing Your Youtube Channel
• [13:10] #9 Your email signature
• [14:10] #10 Understanding Pinterest
• [15:00] #11 Hosting webinars and workshops
• [16:06] #12 Utilizing your zoom background

Resources mentioned in this episode:

• Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen

Connect with me

• Website - https://lisaanne.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching