Shiny Object Syndrome: Is It Hindering Your Business Growth? Here Is How to Overcome It

Small Biz Babes Community Podcast

Do you sometimes find yourself juggling pile of tasks and ideas for your business, struggling to make meaningful progress on the main project?

Perhaps you might even be losing sight of what the main project actually is because you always get too excited about a new idea or opportunity that comes your way.

I used to look at other business owners on social media and see them doing all the things - running a digital shop, running a product shop, running a print-on-demand shop, offering consulting and launching membership - I'd felt like I needed to do all of it too. Ideally, start right away!

I'd hear people saying - you need to be on TikTok. Others would say you can't rely on social media - you also need to have an email list. Others would say you need to go on Pinterest because Pinterest is so hot right now. And the list of opportunities goes on and on.

On the outside, all of it may look like a good idea, potentially an opportunity to earn more, and it might even be important to implement for your business - at some point.

But what we don't realize is that the social media world of distraction can be a recipe for disaster for your business. That is if you fall into shiny object syndrome and don't protect your priorities, time and resources.

I had my fair share of shiny object syndrome, and at some point, I wasn't even aware of it! That's why, in today's episode, I am sharing with you what it is, the symptoms and practical tips that helped me to overcome the nasty "distraction syndrome" for good!

In this podcast episode, you'll learn:

• The importance of focusing on your main project if you want to grow your business
• Learn to identify if shiny object syndrome is hindering your success through common warning signs
• Practical steps to help you prioritize effectively and stay focused on making progress in your business
• How shiny object syndrome can hinder your business growth

Tools mentioned in this episode:

• Save 15% off my social media Canva templates and website template from Tonic site shop (CODE: MICHAELAF15) - SHOP HERE
• Want more help growing your business on Instagram? Join Instagram for Small Business Academy HERE
• Try my Instagram hashtag helper Flick (affiliate link): TRY HERE
• Start for free in my productivity system Notion - START HERE
• Try my Instagram automation tool ManyChat (affiliate link): TRY FOR FREE HERE
• Outsource part of your social media delegation process with Fiverr - EXPLORE HERE

Let's connect:

• Follow me on Instagram: @‌smallbizbabescommunity
• Join our podcast-exclusive private Facebook group
• Visit my website: https://michaelafong.com/smallbizbabescommunitylinks

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Some of the links in resources are affiliate links, which means I may earn a small commission if you purchase through the link I shared (at no additional cost to you). This helps me to continue creating this podcast and share more valuable resources with you.