014: live strategy call with Graham inside the SBA

Sync Beast Podcast

#Entrepreneur #Business #Music #Graham Barton #Music Licensing #Sync Licensing #Music Production #Music Career #Songwriting #Sync Beast #Syncbeast #Music For Advertising #Music For Ads #Music For Brands #Music Tv #MUSIC FILM #Music For Trailers #Music For Promos

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

год назад 47:02

MP3•Главная эпизода

He also tackles nailing down creative directions to pursue when you’re in a tornado of exciting ideas, setting yourself up for success while at writing camps, and advice for crafting a magnetic brand for sync projects.

Welcome to Sync Beast, where we talk about the methods Graham developed for getting his music in front of big brands, securing predictable sync placements, and helping producers and songwriters do the same. So strap in because sync loves speed and so do we. 🔥

Learn more about the SBA:
https://www.syncbeast.xyz/

Get in touch on Instagram:
https://www.instagram.com/syncbeast.co/

(01:33) - Locking in on references the Sync Beast way
(07:35) - Making final track edits to align with stories in ads
(16:12) - Prioritizing creative directions amidst the chaos
(23:54) - Slowing down to write higher-value tracks
(26:06) - Working well with strangers at writing camps
(31:13) - Getting artwork and branding inspo for sync projects
(39:19) - Strategizing on an in-demand Sync Beast brief

27 эпизодов

014: live strategy call with Graham inside the SBA

Sync Beast Podcast

published год назад

MP3•Главная эпизода

Learn more about the SBA:
https://www.syncbeast.xyz/

Get in touch on Instagram:
https://www.instagram.com/syncbeast.co/

(01:33) - Locking in on references the Sync Beast way
(07:35) - Making final track edits to align with stories in ads
(16:12) - Prioritizing creative directions amidst the chaos
(23:54) - Slowing down to write higher-value tracks
(26:06) - Working well with strangers at writing camps
(31:13) - Getting artwork and branding inspo for sync projects
(39:19) - Strategizing on an in-demand Sync Beast brief

27 эпизодов

כל הפרקים

1
027: how people less talented than you crush it in sync 19:23

24 weeks назад19:23

19:23

In this episode, Graham reveals why less talented producers and songwriters often outperform you in sync licensing. He shares his struggles with the "Perfection Trap" and how understanding the Pareto Principle helped him climb the ladder. Graham opens up about battling jealousy and resentment, offering hard-won insights for navigating the competitive sync landscape. He challenges conventional wisdom, explaining why doing less leads to more success in sync. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

1
026: the choice paradox and how limiting your focus gets more wins 16:05

26 weeks назад16:05

16:05

In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing. Key topics covered: How the brain's tendency to seek novelty hinders progress Why sustained attention on single tasks = better quality + faster results The importance of understanding your track's function in sync licensing How “just write a good song” is a myth that kills your sync opportunities How to align your music with client expectations and market preferences Listen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

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025: how knowing your special sauce gets you further in sync 17:02

28 weeks назад17:02

17:02

In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

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024: live strategy call with Graham inside the SBA 48:20

30 weeks назад48:20

48:20

In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects. Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing the right references, perspective changes in lyrics, back catalog blues, innovating new sounds for sync, and the power of creating unexpected moments in your tracks. It’s all this episode, plus an invitation to join Graham and the Sync Beast crew for a live feedback + Q&A session. Sign up at the link below to get notified: SIGN-UP HERE → Sync Beast Immersive Feedback + Q&A Session © 2024 Sync Beast LLC…

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023: the method acting strategy to making music that brands can find and use 23:21

32 weeks назад23:21

23:21

In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music. Listen to learn: → When to take on a character when writing for sync → Why unconventional music makes more money → How your tracks can stand out to clients Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

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022: how a failed custom demo helped me write my most valuable sync tracks 19:40

34 weeks назад19:40

19:40

In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world. There’s always a W in an L. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

1
021: the true stakes of the sync game 17:31

36 weeks назад17:31

17:31

In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit. In the fast changing sync licensing landscape, we can’t afford to gamble away our limited creative time and effort. Dive in with Graham on ways to sharpen your mind and focus in on the important things to maximize what you have left for sync when life asks more of you. (00:40) - Strategy > Effort (02:59) - Accuracy > Effort (05:37) - Fewer tracks > More Effort (08:41) - The climb > The top (11:08) - Sync Beasts build their tracks like THIS! (14:33) - Right tracks > More tracks Links: Sync Beast Accelerator | Instagram…

1
020: why you need higher standards than everyone else in the new sync landscape 22:10

38 weeks назад22:10

22:10

In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably. New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

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019: listen to this after you finish your next sync track 14:06

40 weeks назад14:06

14:06

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it. He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up. (01:00) - - Sync doesn’t care about quantity (02:45) - - How resting on our laurels kills us (04:30) - - Turning finished tracks into assets (07:04) - - Why quantity goals suck in sync (08:23) - - The role music plays in advertising (09:12) - - Detaching emotionally from the process (11:33) - - Capitalizing on momentum in sync Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

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018: the 2 types of tracks that get me syncs every month 30:54

42 weeks назад30:54

30:54

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync. Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks. (00:43) - Style vs. Behavior (04:05) - Graham’s sync structure origin (07:22) - Sync Beast track structure #1 (17:48) - Sync Beast track structure #2 Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

1
017: make a plan for your best year in sync 12:44

43 weeks назад12:44

12:44

Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024. The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible. (02:27) - - What syncs should I target? (04:30) - - What tracks perform well in my catalog? (06:21) - - Which tracks DON’T perform well in my catalog? (08:47) - - What music does my library want? Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…

1
016: the truth about networking in sync 15:55

44 weeks назад15:55

15:55

In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration. Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the rewards for years to come. Links: Sync Beast Accelerator | Instagram…

1
015: how to destroy your sync licensing career 32:37

45 weeks назад32:37

32:37

In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way. In the new age of sync, it doesn’t take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs down the drain with minimal effort. Listen in to find out how. (01:00) - #1 suck the life out of ideas via the perfection trap (02:35) - #2 start new ideas and stop before they’re done (05:50) - #3 isolate yourself and work with no one (09:10) - #4 gate-keep your best ideas, techniques, & tools (13:35) - #5 never add specialists to your collab roster (15:32) - #6 fill your catalog with too many tracks at once (19:11) - #7 never emulate tracks that sync in ads (23:55) - #8 make more relationships, not valuable relationships Apply for the Sync Beast Accelerator: https://www.syncbeast.xyz Connect with Graham on IG: https://www.instagram.com/syncbeast.co/ © 2024 Sync Beast LLC…

1
014: live strategy call with Graham inside the SBA 47:02

46 weeks назад47:02

47:02

In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators. He also tackles nailing down creative directions to pursue when you’re in a tornado of exciting ideas, setting yourself up for success while at writing camps, and advice for crafting a magnetic brand for sync projects. Welcome to Sync Beast, where we talk about the methods Graham developed for getting his music in front of big brands, securing predictable sync placements, and helping producers and songwriters do the same. So strap in because sync loves speed and so do we. 🔥 Learn more about the SBA: https://www.syncbeast.xyz/ Get in touch on Instagram: https://www.instagram.com/syncbeast.co/ (01:33) - Locking in on references the Sync Beast way (07:35) - Making final track edits to align with stories in ads (16:12) - Prioritizing creative directions amidst the chaos (23:54) - Slowing down to write higher-value tracks (26:06) - Working well with strangers at writing camps (31:13) - Getting artwork and branding inspo for sync projects (39:19) - Strategizing on an in-demand Sync Beast brief © 2024 Sync Beast LLC…

1
013: when “niching down” kills your chances of getting syncs 27:58

47 weeks назад27:58