Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Контент предоставлен Build A Better Restaurant with Peter Harman and Peter Harman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Build A Better Restaurant with Peter Harman and Peter Harman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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281. To Do And Not To Do
Manage episode 415212341 series 3470140
Контент предоставлен Build A Better Restaurant with Peter Harman and Peter Harman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Build A Better Restaurant with Peter Harman and Peter Harman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Imagine a sheet of paper on your desk. Draw a line across the middle of the paper. This is called THE LINE… The area Above the line represents GOOD THINGS - that you MUST DO - And the area below the line represents BAD THINGS - That you MUST NOT DO… Got it..? - Great... Because that is what we are going to talk about today.
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327 эпизодов
ПоделитьсяManage episode 415212341 series 3470140
Контент предоставлен Build A Better Restaurant with Peter Harman and Peter Harman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Build A Better Restaurant with Peter Harman and Peter Harman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Imagine a sheet of paper on your desk. Draw a line across the middle of the paper. This is called THE LINE… The area Above the line represents GOOD THINGS - that you MUST DO - And the area below the line represents BAD THINGS - That you MUST NOT DO… Got it..? - Great... Because that is what we are going to talk about today.
…
continue reading
327 эпизодов
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Build A Better Restaurant with Peter Harman
As a society – we humans have mixed feelings about the future… Some think it will be better than the past. Some think it will be worse. And some others - think it will be Armageddon… Personally I believe THIS is the BEST time in the history of the world to be alive and the OVERALL future of AMERICA is going to be AMAZING… The question of the day is – WHAT WILL YOUR ROLE IN THE FUTURE BE..?…
Most restaurant owners are busy people… They have a 1,000 balls up in the air at any given time. There are always - more things to do - than there is time or money to get them done… So we try to go faster – we push harder on the gas pedal to get more and more done… The BIGGEST PROBLEM I see – is MOST restaurant owners have their right foot on the gas… They have the pedal - All the way to the floor… They are working ALL OUT – FULL BLAST BUT - they are not moving forward – they are fishtailing all over the place. BECAUSE THEY ALSO HAVE THEIR LEFT FOOT ON THE BRAKE……
We are all ego driven… We all have visions of grandeur… Most of us think we are better and stronger and more important than we really are. AND – at the same time – Most of us SETTLE for a life that are FAR BELOW – what we are actually capable of. The vast amount of Americans are bored out of their minds - living lives – far below their potential… Like peasants digging in squaller – making mud pies And all the while - thinking they’re Hot Shit… Kinda……
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Build A Better Restaurant with Peter Harman
Everyone has a story… A story that we tell ourselves… And we have a story that we tell to others… The question of the day is – HOW IS YOUR STORY WORKING FOR YOU Is your story making you stronger or weaker.
I’ve discovered that there are seven Phases of restaurant ownership… That we all must go through IF we want to make it to the top… And that is what we are going to talk about today…
July 14th 1789 was a bad day for Chefs & Cooks… This day is called Bastille Day… The beginning of the French Revolution… Not only was this a political revolution but it also started a Culinary Revolution when all these chefs woke up the next day and realized – they were suddenly unemployed… OUT of WORK because their bosses had been arrested or decapitated in the Guillotine… WOW!…
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Build A Better Restaurant with Peter Harman
Why NOT show up every single day and work your ass off and see what CAN happen… Why not BE the best teammate you can possibly be..? Why not be the best leader - by leading by example… And see where that might take you. Why NOT?
There are two ways to look at the world… One is from the INSIDE - OUT – The other is from the OUTSIDE - IN. That’s what we are going to talk about today…
I talk with a lot of restaurant owners. The one thing they have in common is - They want to Improve. They know they need to change – BUT… They have these long laundry lists of 100 things they WANT or NEED to change IMMEDIATELY. The lists are sooo long and sooo overwhelming – they aren’t sure where to start… So they just pick the thing that is right in front of them – the squeakiest wheel and work on that - And when they fix that – they rush off to another emergency and work on that... Over and over, day after day and year after year… the cycle continues. Because this condition is so common among my clients – I imagine it is common among my listeners - So… today I want to address this and hopefully help some of you in the process……
Conventional wisdom and every coach I ever had - said – there is no I in team… But… after many years of building and leading teams – I have discovered - that there actually is an I in team And that is what I am going to prove to you today…
High Performance Team members adapt to the organization… they work together to do what needs to be done to achieve the mission – no matter what… High Performance Team members put their fellow team members and the success of the mission above themselves… they believe in duty before self. Low performance teams – have individual members who do their own thing – in their own way for their own personal reward… Low performance team members put themselves above their coworkers and the mission… Simply put low performance teams are filled with individuals – out for themselves - And High Performance Teams are here to achieve The Mission… no matter what.…
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Build A Better Restaurant with Peter Harman
Are you a DUCK or an EAGLE..? WHAT’S THE DIFFERENCE… you say… That’s what we are going to talk about today…
Happy New Year..! I HOPE you are excited to get started and make 2025 the BEST year Yet… I know I am. I want to help you get started… And the best place to start is at the beginning… WITH YOUR VISION STATEMENT. What’s That – A The Vision Statement is about answering the questions - WHO ARE YOU & WHY YOU ARE HERE……
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Build A Better Restaurant with Peter Harman
Imagine… You go to the coffee shop and buy a coffee… it’s is crazy busy in there… The coffee costs $5 - You give the cashier a $20 bill. And they give you back $16 - an extra dollar in change. And you know it – you know they made a mistake. And they gave you a dollar that you didn’t deserve… Do you say something? Or pocket the cash? And leave. Here’s the question… if you keep the money - is this LYING..? Is this Cheating?…
As we come to the end of 2024… I want to take a few minutes to talk about You and Your staff I want to get you thinking about how you might improve your team in 2025…
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