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EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit
Manage episode 417162376 series 2581854
In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan.
Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams.
- GA4
- Attribution shifts
- Profit
- Data collection
- Creative
- Content
275 эпизодов
EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 417162376 series 2581854
In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan.
Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams.
- GA4
- Attribution shifts
- Profit
- Data collection
- Creative
- Content
275 эпизодов
모든 에피소드
×1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39
1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31
1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40
1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14
1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33
1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01
1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33
1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53
1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
1 EP263: Common Issues with ERPs: How They Hamper Ecommerce Teams & What To Do About Them, With Luke Hodgson 45:41
1 EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58
1 EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56
1 EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10
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