Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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Ep 12. Carving Out A Niche After 30 Years in Beauty With Leah Hundsness of Maxine’s Revenge
Manage episode 419813298 series 3553411
Контент предоставлен Chase Mitchell and Sonia Elyss. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Chase Mitchell and Sonia Elyss или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.
In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.
To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
32 эпизодов
ПоделитьсяManage episode 419813298 series 3553411
Контент предоставлен Chase Mitchell and Sonia Elyss. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Chase Mitchell and Sonia Elyss или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.
In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.
To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
32 эпизодов
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1 Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia 36:50
Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes. I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love. With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring. Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you). Key Topics: A proven strategy for landing PR authentically Complete security setup guide for TikTok & Instagram Critical steps to take if your account gets hacked Real value assessment of beauty event VIP tickets Industry insights about beauty awards and publications Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty 49:38
Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty. Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun. If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development. Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry. Connect with MOB beauty on Instagram and TikTok . — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation 53:21
Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies. Highlights include: Kelly's unexpected path from Facebook live-streaming to TikTok stardom Balancing family life with content creation and business management The importance of authenticity and mental health in the creator economy Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective Kelly's "no-BS" approach to content creation and social media strategy Candid discussion on team building and delegating tasks as a creator Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 26. Talent Agency Secrets Revealed: Beauty Creator Success with Illuminate Social CEO Becca Bahrke 46:15
Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space. Key topics include: Criteria for successful brand partnerships The current value of Instagram vs. TikTok for creators Insider tips on negotiating better rates and longer-term deals Essential metrics brands look for in potential collaborations When and how to approach talent management agencies This episode is invaluable for: Aspiring beauty influencers looking to professionalize their content Established creators considering management representation Anyone interested in the business side of content creation Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for beauty content creators! 💄✨ In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up! Dive into the juicy stuff as Sonia spills the tea on: The secret sauce to sustainable success in the beauty industry 🔑 How to handle a brand ghosting you like a boss 👻 The truth about UGC deals and why they might be capping your income 💰 Insider tips on negotiating better rates and longer partnerships 📈 Plus, get a sneak peek into the exclusive highgloss community - the premium tier of lipservice - and how it's revolutionizing creator support! Whether you're just starting out or looking to level up your beauty content game, this episode is packed with actionable advice and industry insights you won't want to miss. Grab your favorite lip gloss, hit play, and let's chat about turning those content creation dreams into a thriving career! 🎙️💖 — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products. Highlights include: Rudi's unexpected path from music business to beauty content creation The importance of authenticity and professionalism in building brand relationships Behind-the-scenes insights on influencer trips and brand collaborations Navigating the evolving landscape of social media and content creation Rudi's "bucket theory" for balancing different types of content Candid discussion on the challenges and realities of full-time content creation Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the world of beauty content creation and brand partnerships. Tune in for honest advice, insider tips, and a glimpse into the future of the creator economy. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 23. Latina Beauty Creators Rising: Hilda Franco's Journey from Micro Influencer to Sephora Partnership 45:05
In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide. Highlights include: Hilda's unexpected journey into content creation and finding her niche The power of authenticity and embracing cultural identity in the beauty space Behind-the-scenes details of Hilda's recent Sephora collaboration Navigating brand relationships as a micro-influencer Balancing a 9-to-5 job with a blossoming content creation career The importance of community and supporting fellow Latina creators Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep. 22 From Authenticity to Bora Bora: Navigating the Beauty Creator Journey with Michelle York 1:02:25
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяJoin Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career. Highlights include: Michelle's organic path to content creation and how she found her niche The importance of passion and authenticity in building a following Behind-the-scenes details of her dream Tarte trip to Bora Bora Navigating brand relationships and the power of genuine product enthusiasm Dealing with hate comments and maintaining a thick skin online Practical advice for aspiring beauty creators Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars. Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join the group and listen to Amanda's pricing (for free) and discover a new community to help you on your journey. Support and follow Amanda on Instagram , TikTok and YouTube . Make sure you're following the @lipserviceworld Instagram for a special giveaway opportunity to win Amanda's favorite things. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 20. How Creators Can Build A Beauty Product Business (Without the Risk!) with Blanka CEO, Kaylee Lieffers 29:16
Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka . Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals. Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product industry and what creators should look for to signal if they are ready for a product business. Make sure to check our Instagram for a giveaway with Blanka and connect with the company directly to get started on your brand ASAP. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 19. The Key to Effective Negotiation & Communication with Rachel Anise (@beautyprofessor) 55:00
Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 17. Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags) 52:55
Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job. Connect and support Krysten on TikTok and Instagram . Don't forget to check the @lipserviceworld Instagram for this week's giveaway! Krysten's must-follows: Toni Bravo Jake Flemming Colin & Samir Show - Adam Mosseri Interview — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
1 Ep 16. Five Questions with Kailey Waskall of @occupationbeauty & All About Spark Ads on the Creator Hotline 50:36
Sonia interviews Kailey Waskall , an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty . Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it. Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future. -- Follow Kailey on IG & TT to show her some love. In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;) Creators mentioned in Kailey's interview: @s.andromedae @radiantlygolden @aprillockhart — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute! Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's the same price as a Stanley Cup but offers a way better return on investment.…
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