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128: TRANSFORMING SUBSCRIBERS INTO CLIENTS: THE ULTIMATE NEWSLETTER STRATEGY
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Welcome back to another episode of Waking Up With Melissa! In today's episode, we're diving deep into email marketing—a powerful tool every entrepreneur should have in their marketing strategy! I’m sharing my proven strategies behind creating two high-impact newsletters that achieved an astonishing 88% open rate.
We’ll also explore the keys to crafting subject lines, how to write emails people actually want to open and easy-to-navigate designs. Learn the importance of building trust with your audience, how to maintain a continuous flow of new leads and the benefits of a well-structured landing page. And lastly you’ll discover why email marketing is becoming essential in today's shifting digital landscape and the #1 question, when IS the best day and time to send emails!
Whether you're a seasoned business owner or just starting, this episode is packed with actionable advice to help you innovate, adapt, and succeed. Let’s dive right in…
A BREAKDOWN OF THIS EPISODE:
00:00 The Ultimate Lead Magnet: A Newsletter
03:32 How Email Marketing Can Create Exclusivity & Engagement
11:27 How to Analyze Your Data to Create A Successful Newsletter
16:11 How to Generate Leads by Expanding Your Client Base
18:34 How to Promote Your New Lead Magnet + Expand Your Email Reach
25:11 The Truth About Building Trust + Reliability in Business
27:16 Why Originality and Consistency Are Key in 2024
Divine Downloads:
“As a business owner, you don't want to spend your time trying to figure out a platform. You should spend your most time marketing your business, attracting the right ideal clients, and actually delivering on that service.“
“One of the number one things that I see often in entrepreneurs is that they don't trust themselves, so they don't trust their business. And it's really hard to show up in a relationship where nobody's trusting each other… And one of the ways that you cultivate that trust within your business is by becoming reliable, by becoming dependable, by becoming the person that actually shows up”
PS: Join me on my next free workshop on how to build a sustainable and soulful business in 2024. Register here https://iammelissaruiz.com/webinar-page
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