Summer Holidays: Selling Nostalgia to Deliver Experiences

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

#Business #Marketing #Consumer Behavior Lab

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

год назад 36:55

MP3•Главная эпизода

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.

58 эпизодов

Summer Holidays: Selling Nostalgia to Deliver Experiences

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published год назад

MP3•Главная эпизода

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.

58 эпизодов

#Business #Marketing #Consumer Behavior Lab

All episodes

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