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Контент предоставлен Liger Partners and Eric Holtzclaw. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liger Partners and Eric Holtzclaw или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Hidden Revenue: The Art of Relational Marketing with Anita Toth
Manage episode 422126828 series 1358995
Контент предоставлен Liger Partners and Eric Holtzclaw. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liger Partners and Eric Holtzclaw или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn.
To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
104 эпизодов
Поделиться
Manage episode 422126828 series 1358995
Контент предоставлен Liger Partners and Eric Holtzclaw. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liger Partners and Eric Holtzclaw или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn.
To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
104 эпизодов
Все серии
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Похожие на The Claw
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
