#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)

B2B Marketing with Dave Gerhardt

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5M ago 53:53

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Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.

They discuss

Growth by acquisitions
Timeless marketing principles
Evolving dynamic between sales and marketing
The impact of AI on SEO
Building a strong company narrative

Timestamps

(00:00) - - Intro and disclaimers
(05:49) - - Seeking Strategic Guidance
(09:42) - - Embracing Ten X Growth Mindset
(14:35) - - Overcoming Hurdles in Business
(15:33) - - Balancing Work and Family Commitments
(20:31) - - Evolving Search Results and AI Generative Models
(24:24) - - Understanding Golf Physics and AI Research
(27:40) - - Search Engine Trust and Accuracy
(28:40) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
(34:39) - - Strategic Approach to Social Media Advertising
(36:32) - - Predictive User Scores and Behavior Analysis
(40:05) - - Navigating Growth and Expansion
(43:01) - - Aligning Sales and Marketing for Success
(46:13) - - The Power of Company Vision: Lessons from Drift
(49:25) - - Strategic Alignment

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***

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies