388. Your First 10 Clients + The Next 100, “People Who Win At Marketing Do This…” + How To Fix a Lack of Confidence

the bossbabe podcast

#Business #Women's Corner #Society #Entrepreneur #Self-Improvement #Marketing #Podcasting Education #Bossbabe

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

год назад 39:34

MP3•Главная эпизода

I’m just starting my business – where do I even begin? Some weeks I feel like I’m crushing it and others I feel like a total failure, is that normal? How does motherhood impact my ambitions for building a business? These are just a few of the questions Natalie + Lindsay answered today in this special Q&A episode! They get really deep on identity shifts, early stage business lessons, strategies for getting your first 10 clients, specific rhythms inside bossbabe to keep our team aligned + advice from Russell Brunson that’s always top of mind for Natalie. If you’re an entrepreneur and/or an ambitious mama, this one’s for you!

TIMESTAMPS

0:00 - Introduction + Opening Thoughts

4:30 - Starting The Q&A

5:11 - Confidence + Identity Shifts In The Season of Motherhood

6:00 - Dealing with Mom Guilt

7:30 - Recalibrating Our Reward System

11:15 - The Facade of “Crushing It”

16:00 - Starting A New Business + Early Stage Entrepreneurs

18:56 - Tech + Systems To Help You Get Customers

21:30 - Solution To Having A Lack of Confidence

22:25 - Giving Away A Portion of Sales + Advice From Russell Brunson

27:30 - Teams + Systems

32:50 - Lead By Example

34:40 - #1 Reason A-Players Will Leave A Business

36:40 - Closing Thoughts

RESOURCES + LINKS

Save your seat for James Wedmore’s totally free, 3 day training: Rise of The Digital CEO at https://bossbabe.com/rise

Join The Société: The Place to Build A Freedom-Based Business

Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)

FOLLOW

bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

Lindsay Roselle: @lindsayroselle

465 эпизодов

388. Your First 10 Clients + The Next 100, “People Who Win At Marketing Do This…” + How To Fix a Lack of Confidence

the bossbabe podcast

159 subscribers

published год назад

MP3•Главная эпизода

TIMESTAMPS

0:00 - Introduction + Opening Thoughts

4:30 - Starting The Q&A

5:11 - Confidence + Identity Shifts In The Season of Motherhood

6:00 - Dealing with Mom Guilt

7:30 - Recalibrating Our Reward System

11:15 - The Facade of “Crushing It”

16:00 - Starting A New Business + Early Stage Entrepreneurs

18:56 - Tech + Systems To Help You Get Customers

21:30 - Solution To Having A Lack of Confidence

22:25 - Giving Away A Portion of Sales + Advice From Russell Brunson

27:30 - Teams + Systems

32:50 - Lead By Example

34:40 - #1 Reason A-Players Will Leave A Business

36:40 - Closing Thoughts

RESOURCES + LINKS

Save your seat for James Wedmore’s totally free, 3 day training: Rise of The Digital CEO at https://bossbabe.com/rise

Join The Société: The Place to Build A Freedom-Based Business

Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)

FOLLOW

bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

Lindsay Roselle: @lindsayroselle

465 эпизодов

#Business #Women's Corner #Society #Entrepreneur #Self-Improvement #Marketing #Podcasting Education #Bossbabe

Все серии

the bossbabe podcast

1
457: The Formula That Guarantees Virality: How to Grow an Audience of Engagers + Buyers 29:40

7 дней назад29:40

29:40

Going viral isn’t luck — it’s a system . In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact. And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn’t luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn’t taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).…

the bossbabe podcast

1
456: The $1M Content Plan: How to Create Content That Attracts Buyers (Not Just Followers) 19:06

14 дней назад19:06

19:06

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift. In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts. You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online. If you’re ready to start seeing real results from your content, you’re going to love this one. TIMESTAMPS 00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it. 01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales. 02:02 – The biggest myth keeping people stuck: more content = more money. 03:34 – Content Pillar 1: Authority — how to build trust by showing real results. 06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy. 09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up. 10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales. 12:11 – Turning content into a system: the step-by-step approach that works. 13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert. 15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free. RESOURCES + LINKS Freedom Fast Track Doors Close Soon! Join here. Download your free copy of our 30 Days of Content Guide here . Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).…

the bossbabe podcast

1
455: The 5 Biggest Lies You’ve Been Told About Making Money Online (And What Actually Works) 21:29

21 день назад21:29

21:29

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice. In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue. She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business. If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works. TIMESTAMPS 00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough. 00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe. 00:51 – The five biggest myths about making money online -- and why they aren’t true. 01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it. 03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead. 05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about. 07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue. 09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories. 10:20 – What actually works: the four-part framework for building a scalable, profitable business. 10:38 – Creating a high-converting, irresistible offer that people actually want to buy. 12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.” 13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies. 15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business. RESOURCES + LINKS 🚀 Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here . Train AI To Be Your Marketing Team: Free Guide Here. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).…

the bossbabe podcast

1
454: Funnels vs. Personal Branding: Which One Actually Makes You More Money? 19:50

28 дней назад19:50

19:50

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business. What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between funnels and personal branding—and how to know which one you need right now. The exact steps to create a business that brings in revenue and builds long-term trust. TIMESTAMPS 00:00 Funnels vs. personal branding — which one actually makes more money? 01:06 What a funnel really is (and why most people overcomplicate it). 02:28 What personal branding actually means (hint: it’s not just showing up on social media). 03:57 How a strong personal brand can triple your funnel conversions. 07:10 Why personal branding and funnels should work together — not separately. 08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game. 09:59 The rise of micro-influencers and why small audiences can drive massive results. 11:15 The real answer: Which one makes more money, and where should you start? 14:42 How to scale without burnout and build a business that runs like clockwork. 17:04 Two resources to help you implement this today RESOURCES + LINKS ⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here. 🚀 Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here . Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here . Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).…

the bossbabe podcast

1
453: How to Build a $100K/Month Funnel 24:04

5 weeks назад24:04

24:04

If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work. In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months. What You’ll Learn: Why most funnels fail, and how to fix yours The 4 stages of buyer psychology (and how to meet buyers where they are) Key metrics you need to be tracking to optimize conversions How to structure a funnel that consistently scales The traffic strategies that fuel high-converting funnels TIMESTAMPS 00:13 Why most funnels don’t work (hint: it’s not just about the landing page). 01:06 The biggest mistake: Giving up too soon instead of testing and optimizing. 02:56 Why copying funnel templates won’t work (and what to do instead). 05:19 Funnels are data machines — key metrics you must track. 07:33 The four stages of buyer psychology (and why most funnels skip steps). 10:22 Is your offer actually optimized? Here’s how to tell. 12:38 The three most profitable funnel types (and which one is right for you). 14:57 How to structure a high-converting landing page. 16:19 The backend is where the real money is + how to maximize revenue. 18:04 The best traffic strategies to scale your funnel to $100k months. RESOURCES + LINKS Join Natalie for a FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here . Click Here to Join the Freedom Fast Track Waitlist. Get Your 7-Figure Funnel Roadmap Here . Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).…

the bossbabe podcast

1
452: Ditch Vanity Metrics on Social Media + Implement This Content Strategy ASAP: A Coaching Q&A With Natalie 59:37

6 weeks назад59:37

59:37

EPISODE SUMMARY Virality doesn’t always equal sales…so what should you focus on instead? In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach. You’ll learn: ✅ The biggest mistakes business owners make when trying to grow on social media ✅ How to attract the right audience instead of just chasing virality ✅ The content shifts that will increase engagement + drive real business growth ✅ Why consistent, strategic growth matters more than one-off viral moments ✅ The framework for turning viewers into buyers - without relying on trends Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success. TIMESTAMPS 00:00 Why audience growth is the #1 priority for scaling your business 03:10 The biggest mistakes keeping you from attracting the right followers 08:45 How to shift from random posting to a content strategy that converts 14:20 The social media formula we teach inside The Société Membership 20:15 Why some accounts grow FAST—and what they’re doing differently 26:30 The real reason virality doesn’t always equal sales (and what to focus on instead) 33:50 How to build an audience that’s actually engaged + ready to buy 40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track! RESOURCES + LINKS Get A Limited-Time Discount On Traffic Accelerator Right Here . Join Natalie For A FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here. Unsure What Funnel Your Business Should Have? Download This FREE PDF Guide. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business™ and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. The Mr. Beast Episode Lindsay Mentions In This Episode. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).…

the bossbabe podcast

1
451: You Don’t Have a Sales Problem: Here’s How to Create Marketing + Revenue Momentum 50:26

7 weeks назад50:26

50:26

Think you have a sales problem? Let’s challenge that today! In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches. We’re also diving into: ✔️ The biggest myths around sales & why most entrepreneurs feel stuck ✔️ The power of pre-launch (and why waiting until launch day is a mistake) ✔️ The three core elements of a high-performing sales system ✔️ How we hit $108K in a week without a launch or revenue push ✔️ Why less complexity = more growth & freedom in your business If you’re tired of feeling like you’re constantly launching to crickets, this episode will help you shift your approach so you can create demand, attract the right audience, and generate consistent sales. TIMESTAMPS 00:00 Most entrepreneurs don’t have a sales problem—they have a marketing problem 03:45 The difference between sales and marketing (and why people confuse them) 07:30 The real reason your audience isn’t buying from you 10:15 Why fixing your sales script won’t solve your revenue problem 13:50 The biggest mistake people make when launching 17:25 How to create demand instead of chasing customers 21:10 The three types of content that drive consistent sales 24:55 Building a marketing system that works on autopilot 28:40 The key to turning followers into loyal buyers 32:20 What sustainable marketing momentum actually looks like 36:05 Actionable steps to take today to fix your marketing problem 39:50 Final thoughts and next steps for creating a predictable sales system RESOURCES + LINKS Create + Refine Your Irresistible Offer With Our Free Workbook. Download It Here . Download Your Free AI Training Guide With Step-By-Step Instructions To Teach ChatGPT To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here . Freedom Fast Track Doors Open Soon - Join The Waitlist Here . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle…

the bossbabe podcast

1
450: AI-Powered Marketing: How to Leverage ChatGPT for Business Growth 40:08

8 weeks назад40:08

40:08

AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity. You'll learn: The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better How Team BossBabe uses AI for content creation, brainstorming, and coaching The most effective prompts to get ChatGPT to sound like you Why personalizing AI is the key to making it your second brain Common AI mistakes entrepreneurs make—and how to avoid them Lindsay also shares her personal AI hacks, including voice-noting ChatGPT for brainstorming, using it for mindset coaching, and even training it to help her kids learn about space! If you're ready to unlock AI-powered marketing and business growth, you’ll enjoy this episode! TIMESTAMPS 00:00 Intro: Why AI is a must-have tool for entrepreneurs in 2025 02:38 How ChatGPT can be your marketing team, editor, and strategist 04:58 The 3-step AI training framework: make it work, make it right, make it better 09:47 Step 1: How to train ChatGPT with your brand voice and business goals 14:25 The best way to upload transcripts, newsletters, and high-performing content 16:51 Why gold-standard examples make AI smarter and more effective 19:11 Step 2: How to refine ChatGPT’s responses so it sounds like you 23:55 How voice-noting ChatGPT unlocks better content ideas and clarity 26:22 Step 3: Making ChatGPT better over time—optimizing for results 28:44 The #1 game-changer: telling ChatGPT to remember your preferences 32:05 Lindsay’s AI hacks: how she brainstorms business ideas and content 34:31 Beyond marketing: using AI for coaching, productivity, and parenting 36:50 How Lindsay uses AI in her personal life 39:12 Final thoughts + how AI will shape the future of business RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here . Freedom Fast Track Doors Open Soon - Join The Waitlist Here . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Lindsay Roselle: @lindsayroselle…

the bossbabe podcast

1
449: Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!) 53:32

9 weeks назад53:32

53:32

The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind. They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms. If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve. TIMESTAMPS 00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening. 00:43 Why this January feels different and what that means for the rest of the year. 02:02 The rise of creator-led brands and why personality-driven businesses are winning. 03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work. 05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids? 07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus. 09:32 Instagram’s major updates and what they mean for your content strategy. 12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators? 15:51 The future of social media: why hyper-niche content and storytelling are the next big thing. 20:52 AI’s growing role in business operations, marketing, and customer service. 26:27 Why long-term brand partnerships are replacing one-off sponsorship deals. 32:58 The importance of owning your audience — why email lists are more critical than ever. 49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next. RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here . Freedom Fast Track Doors Open Soon - Join The Waitlist Here . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle…

the bossbabe podcast

1
448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner 1:17:10

10 weeks назад1:17:10

1:17:10

Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you. TIMESTAMPS 00:13 How Catherine identified gaps in the fashion industry and launched her first business. 02:08 Leveraging Instagram and early online trends to build brand awareness. 03:34 Pivoting from product sales to brand advising based on client demand. 16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs. 23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach. 27:27 Why intentional packaging and customer experience drive repeat customers. 35:03 Features of the Small Business Planner designed to solve critical business challenges. 37:26 Balancing personal challenges, including IVF, while scaling a business. 46:04 Building a predictable sales engine with paid ads and intentional traffic strategies. 50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework. 53:36 Addressing financial and operational blind spots for small business owners. 59:21 How to fully utilize the Small Business Planner and its digital companion course. 01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers. RESOURCES + LINKS Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE. Freedom Fast Track Doors Open Soon - Join The Waitlist Here . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Catherine + The Small Business Planner: @cashflow.for.creatives…

the bossbabe podcast

1
447: Monetize Your Podcast Without Sponsorships with Joanne Bolt 1:00:47

11 weeks назад1:00:47

1:00:47

*Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day one, even with a small audience. The power of Podcast Guesting to borrow audiences and scale your brand. Why visibility is the cornerstone of building authority and growing your business. How Joanne overcame personal and professional challenges to create a business aligned with her values. TIMESTAMPS 00:00 Resources + Links Learn more about the PodcastHer membership . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie PodcastHer: @podcast_her.inc Joanne Bolt: itsjoannebolt…

the bossbabe podcast

1
446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee 38:56

12 weeks назад38:56

38:56

In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way. Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging community-driven strategies to pivoting based on customer feedback. She also offers actionable insights into partnerships, marketing, and scaling a DTC brand while staying profitable and purpose-driven. Whether you’re an entrepreneur in the wellness space or simply looking for inspiration on building a business from scratch, this episode is packed with gems. TIMESTAMPS 00:00 Introduction: Natalie welcomes Angie Lee, co-founder of Soul, to discuss building a thriving DTC wellness brand. 00:26 From CBD tinctures to a diverse product line, how Soul evolved by listening to customer needs. 03:03 The importance of staying flexible in product development and pivoting for growth. 04:57 Community-driven strategies and how Angie leverages customer feedback to build raving fans. 07:50 Early challenges in funding, product development, and building a foundation for long-term success. 11:33 Marketing that works, the power of partnerships, co-collaborations, and customer-centric campaigns. 13:57 The Founder's role in scaling while balancing creative input and operational strategy. 19:16 Finding your niche and building a brand identity that resonates with your audience. 24:42 Lessons learned and why simplicity and focus are key to success in e-commerce. 30:07 Staying profitable in a competitive DTC space with tips for sustainable growth. 34:43 Final reflections and Angie’s advice for building a purpose-driven, profitable brand. RESOURCES + LINKS Use this link for a discount on Soul products. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Soul: @get.soul Angie Lee: @angieleeshow…

the bossbabe podcast

1
445: How Women are Reclaiming Success in Entrepreneurship in 2025: Ceremony, Motherhood, The Erasure of Sacred Feminine in History + Pursuing Passion with Sarah Jenks 1:07:06

13 weeks назад1:07:06

1:07:06

In this soul-inspiring episode, Natalie welcomes Sarah Jenks, a priestess, entrepreneur, and advocate for women stepping into their fullest selves. Together, they explore the journey from conditioned expectations to authentic living, the erasure + resurgence of the sacred feminine, and how ceremony can unlock untapped potential. Sarah shares her personal story of evolution — from an advertising executive to an emotional eating coach to a fully expressed priestess — and how embracing her path led to profound transformation in her marriage, motherhood, and business. This episode’s candid reflections include navigating the fear of judgment, balancing motherhood with ambition, and building a niche business in a non-traditional field. If you are looking to align your business with your passion + create lasting impact while staying true to yourself, this episode is for you. What You’ll Learn in This Episode: How to build a niche business rooted in authenticity and passion. Blending spiritual practices with entrepreneurship to create alignment and sustainability. Sarah’s journey from advertising to emotional eating coach to priestess, and how each step shaped her entrepreneurial path. Why embracing your unique calling can help you stand out in a crowded market. The power of ceremony to unlock creativity, clarity, and courage in business and life. Overcoming fear of judgment and redefining success on your terms. Balancing the changes that come with motherhood, marriage, and entrepreneurship while honoring your truth. TIMESTAMPS 00:31 - From advertising to emotional eating: Sarah's early career story. 02:26 - Building a successful business while feeling unfulfilled inside. 05:00 - The transformative power of ceremony and meeting your soul. 11:12 - Motherhood as a spiritual awakening and breaking free from conditioning. 19:59 - The erasure of the sacred feminine in history and its impact today. 27:23 - What ceremony is, and how it creates space for divine connection. 37:27 - Turning an unlikely path into a career: From priestess training to entrepreneurship. 43:40 - How to weave sacred practices into your business. 51:13 - Navigating marriage, motherhood, and authenticity in tandem. 55:02 - Advice for anyone feeling stuck in a life that doesn’t resonate. RESOURCES + LINKS Join Sarah’s retreat, Emerge here . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Sarah Jenks: @sarahjenks…

the bossbabe podcast

1
444: Your Work is Not Your Worth: The Real Path to Freedom + Your Most Profitable Year in Business Yet 54:22

14 weeks назад54:22

54:22

Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hear about the exciting launch of the Bossbabe Planner (in Walmart stores now… what a freaking pinch me moment!) and how it can help you map out a fulfilling + intentional year. What You’ll Learn in This Episode: What freedom in business actually means and how it evolves over time. Why less complexity and alignment can lead to more profit + joy. How Maslow's Hierarchy of Needs ties into business and mindset growth. Lessons on navigating team dynamics and maintaining high standards. How to set anti-goals to avoid burnout and create a business you love. A behind-the-scenes look at Bossbabe’s most profitable year yet + the creation of the Bossbabe Planner in Walmart stores now. TIMESTAMPS 00:00 – Intro 00:13 – Kicking off 2025 with reflections on 2024 and setting intentions for the new year. 01:04 – The surprising results of 2024: How Bossbabe achieved its highest revenue and profit year without making it the primary goal. 01:57 – The power of saying no: Cutting non-essentials and focusing on what moves the needle. 03:19 – Lessons learned in hiring, firing, and aligning your team with your values. 04:57 – Why you don’t need a big team to run a successful business — simplicity is key. 07:47 – Navigating cancel culture and embracing confidence in setting high standards. 09:43 – Why authenticity and alignment are more important than ever in online business. 12:37 – The importance of building a freedom-based business that prioritizes alignment and integrity. 16:12 – Personal reflections from Natalie: Balancing motherhood, business, and personal growth. 18:33 – How Maslow’s Hierarchy applies to entrepreneurship: From survival to true freedom. 22:31 – The magic of white space: Why clarity often comes from slowing down and creating space. 27:09 – Freedom redefined: Choosing how you work today to create a life you love tomorrow. 28:34 – Why freedom is more about mindset than money — and how to break free from “moreness.” 31:28 – Your work is not your worth: The mindset shift every entrepreneur needs. 37:43 – Behind the scenes of the Bossbabe Planner: Why it’s the ultimate tool for intentional goal-setting. 45:12 – The importance of planning: How laying out your year helps you avoid reactivity and overwhelm. 49:39 – Wrapping up: Creating a proactive, intentional year and prioritizing what truly matters. RESOURCES + LINKS Get Your Bossbabe x Bly Sky Planner Here . Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Join The Société : Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle…

the bossbabe podcast

1
443: From Hobby to Skincare Empire: Bethany McDaniel of Primally Pure on Ancestral Living, Clean Beauty, and Growing a Thriving E-Commerce Business 52:39

15 weeks назад52:39