The daily drama of money and work from the BBC.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The 2024 High Growth Study
Manage episode 426670325 series 2325692
Контент предоставлен Federal News Network | Hubbard Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Federal News Network | Hubbard Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.
Topics discussed include:
- What is high impact marketing and the shift in recent years of the major components
- The content priorities of high growth firms: generating content, differentiation and social media marketing
- Marketing spend declining slightly, but high growth firms remain steady
- Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production
Learn more about your ad choices. Visit podcastchoices.com/adchoices
174 эпизодов
Поделиться
Manage episode 426670325 series 2325692
Контент предоставлен Federal News Network | Hubbard Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Federal News Network | Hubbard Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.
Topics discussed include:
- What is high impact marketing and the shift in recent years of the major components
- The content priorities of high growth firms: generating content, differentiation and social media marketing
- Marketing spend declining slightly, but high growth firms remain steady
- Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production
Learn more about your ad choices. Visit podcastchoices.com/adchoices
174 эпизодов
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Похожие на Amtower Off-Center
The daily drama of money and work from the BBC.
…
continue reading
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continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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