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419) Beyond Traffic: Enhancing User Experience on Campaign Landing Pages
Manage episode 430123488 series 3456377
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Many financial institutions experience limited conversions when running paid traffic to their campaign landing pages. They invest significant ad dollars but fail to capture and convert leads effectively, leading to wasted resources and missed opportunities for loans and deposits.
To overcome these obstacles, financial institutions should enhance trust by providing clear information about their identity and reliability, display rate information transparently to align with consumer expectations, and offer easily accessible resources like buying guides to nurture leads effectively.
Join us as we discuss:
-Secret Shopping Study Insights (01:28)
-Transparency in Rates (10:30)
-Communication Follow-Up (15:32)
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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