How PMs Can Unify Marketing, Sales, & Customer Success to Deliver Impactful Projects

The Digital Project Manager

In today's fast-paced and interconnected world, the success of any digital product hinges not just on the technology behind it but also on the harmonious collaboration among various teams within an organization.
Galen Low is joined by Jessica D'Amato Crosby—Director of Digital Marketing at Vye—to delve into the increasingly important trend of breaking down the silos between digital marketing teams, sales teams, customer success teams, and many others, to create a unified and seamless customer experience.

Resources from this episode:

• Join DPM Membership
• Subscribe to the newsletter to get our latest articles and podcasts
• Connect with Jessica on LinkedIn and X
• Check out Vye
• The book Jess mentions is “Switch: How to Change Things When Change Is Hard” by Chip and Dan Heath

Разделы

1. How PMs Can Unify Marketing, Sales, & Customer Success to Deliver Impactful Projects (00:00:00)

2. The Importance of Team Blending (00:02:10)

3. Cultural Barriers to Cross-Team Collaboration (00:08:07)

4. Role of Technology in Team Collaboration (00:11:49)

5. RevOps: The Bridging Role (00:14:46)

6. Project Management Insights (00:16:22)

7. Practical Tips for Digital Project Managers (00:18:03)

8. High-Level Pipeline Example (00:21:41)

9. Learning About Cross-Team Collaboration in SaaS (00:25:31)