Why You Should Stop Trying to Go Viral

Live Your Legacy with Chelsea Quint

#Entrepreneur #Business #Chelsea Quint

31:01

National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…

год назад 28:57

MP3•Главная эпизода

Episode Overview

In this episode of Live Your Legacy, Chelsea Quint explores the often overlooked downsides of going viral and why it might not always be the best thing for your business.

Drawing from her own experiences and those of her clients, Chelsea discusses the mental health impacts, the importance of having a solid backend structure, and the potential pitfalls of attracting the wrong audience.

She offers actionable insights on how to prepare your business for growth in a sustainable way and why slow, steady growth might be more beneficial than chasing virality.

Key Takeaways

The Hidden Downsides of Virality

Chelsea shares her personal experience of going viral unexpectedly and why it left her feeling more frustrated than excited.
She highlights how going viral without the proper backend structures in place can lead to missed opportunities and a disconnect between new followers and your core business offerings.

Mental Health and the Nervous System

Virality can be overwhelming for your nervous system, leading to stress, burnout, and even fear of visibility.
Chelsea emphasizes the importance of building resilience and regulating your nervous system to handle the influx of attention and potential negativity that can come with going viral.

Preparing Your Business Backend

Before attempting to go viral, it's crucial to have clear next steps for new followers, such as freebies, products, or services that align with their needs.
Chelsea advises having a content strategy and a database of ideas ready to maintain momentum and avoid ghosting your new audience after a viral moment.

Clarity on Your Ideal Customer

Knowing exactly who your ideal customer is and what action you want them to take is essential before seeking virality.
Chelsea explains how attracting the wrong audience through viral content can negatively impact your engagement rates and long-term business goals.

The Case for Slow, Steady Growth

While going viral can seem appealing, Chelsea argues that slow, steady growth often leads to more sustainable and positive outcomes.
She encourages listeners to focus on aligning their message and offerings with their ideal customers, ensuring that any growth is truly beneficial to their business.

RESOURCES MENTIONED

This one was unintentionally heavy on all the amazing offers we have to support you and your business, so here are some important links.

⁠⁠Regulation Rituals⁠⁠ | the one to help you stay calm no matter what and build resilience.
⁠⁠Momentum⁠⁠ | the one where you get to build massive momentum toward your business goals.

CONNECT WITH US

https://www.instagram.com/chelsea.quint
chelsea@chelseaquint.com

FINAL THOUGHTS

Chelsea wraps up this episode by inviting listeners to share their feedback, ask questions, and suggest topics for future episodes. She emphasizes the importance of creating content that not only attracts the right audience but also feels good to create and share. Whether you're chasing viral moments or focusing on steady growth, Chelsea is here to support you every step of the way.

110 эпизодов

Live Your Legacy with Chelsea Quint

Why You Should Stop Trying to Go Viral

Live Your Legacy with Chelsea Quint

published год назад

MP3•Главная эпизода

Episode Overview

In this episode of Live Your Legacy, Chelsea Quint explores the often overlooked downsides of going viral and why it might not always be the best thing for your business.

She offers actionable insights on how to prepare your business for growth in a sustainable way and why slow, steady growth might be more beneficial than chasing virality.

Key Takeaways

The Hidden Downsides of Virality

Chelsea shares her personal experience of going viral unexpectedly and why it left her feeling more frustrated than excited.
She highlights how going viral without the proper backend structures in place can lead to missed opportunities and a disconnect between new followers and your core business offerings.

Mental Health and the Nervous System

Virality can be overwhelming for your nervous system, leading to stress, burnout, and even fear of visibility.
Chelsea emphasizes the importance of building resilience and regulating your nervous system to handle the influx of attention and potential negativity that can come with going viral.

Preparing Your Business Backend

Before attempting to go viral, it's crucial to have clear next steps for new followers, such as freebies, products, or services that align with their needs.
Chelsea advises having a content strategy and a database of ideas ready to maintain momentum and avoid ghosting your new audience after a viral moment.

Clarity on Your Ideal Customer

Knowing exactly who your ideal customer is and what action you want them to take is essential before seeking virality.
Chelsea explains how attracting the wrong audience through viral content can negatively impact your engagement rates and long-term business goals.

The Case for Slow, Steady Growth

While going viral can seem appealing, Chelsea argues that slow, steady growth often leads to more sustainable and positive outcomes.
She encourages listeners to focus on aligning their message and offerings with their ideal customers, ensuring that any growth is truly beneficial to their business.

RESOURCES MENTIONED

This one was unintentionally heavy on all the amazing offers we have to support you and your business, so here are some important links.

⁠⁠Regulation Rituals⁠⁠ | the one to help you stay calm no matter what and build resilience.
⁠⁠Momentum⁠⁠ | the one where you get to build massive momentum toward your business goals.

CONNECT WITH US

https://www.instagram.com/chelsea.quint
chelsea@chelseaquint.com

FINAL THOUGHTS

110 эпизодов

#Entrepreneur #Business #Chelsea Quint

Все серии

Live Your Legacy with Chelsea Quint

1
How to Reach Your Goals Before the Month Ends 35:35

27 weeks назад35:35

35:35

Episode Overview In this episode of Live Your Legacy , Chelsea Quint dives into the importance of showing up fully until the end, whether it's the end of a month, a launch, or any other time period in your business. Chelsea explores the psychological and tangible benefits of finishing strong, offering strategies to either push through with purpose or give yourself permission to step back without guilt. This episode is packed with actionable tips to help you maintain momentum, increase your confidence, and ultimately achieve the results you want. The Importance of Finishing Strong Chelsea emphasizes how showing up fully at the end of a month or launch can change the way you feel about yourself and your business. Following through on your goals, even in the face of adversity, boosts your confidence and sets the stage for better performance over time. Commit to Either Full Engagement or Radical Rest Decide whether to give your all for the remaining days of the month or launch, or give yourself permission to step back and rest. Avoid guilt and focus on self-care if you choose to rest, knowing that stepping back can also be a strategic decision. How to Increase Cashflow Identify which products or services are easiest for you to sell right now, considering both ease of delivery and alignment with your customers’ current needs. Focus your marketing efforts on this product or service across all platforms, sharing compelling reasons for why customers should buy now. Consider running a flash sale, offering an exclusive deal to existing customers, or creating a special promotion to boost sales quickly. How to Grow Your Audience Research 10-15 podcasts that your ideal customers listen to, and pitch yourself as a guest to increase your visibility. Create content that resonates deeply with your audience’s lived experiences, making them feel seen and understood, which can drive shares and virality. Explore collaboration opportunities with complementary businesses to tap into new audiences. How to Create New Offers If your current offers feel stale or aren’t selling, take time to research gaps in the market and in your offerings. Approach your work like an artist—start with what excites you and then align it with your customers' needs. How to Update Your Messaging Conduct a thorough audit of your current messaging, including your website, bios, sales pages, and social media profiles. Adjust your messaging to better attract your ideal customers and reflect your brand’s evolution. Practical Steps for Staying Focused Chelsea guides you through setting clear goals for the remainder of the month, removing decision fatigue, and directing your efforts where they will be most effective. By the end of this episode, you’ll have a clear plan to either push through to success or rest intentionally, depending on what serves you best. RESOURCES MENTIONED This one was unintentionally heavy on all the amazing offers we have to support you and your business, so here are some important links. Free Podcast Training: Small Audience, Big Influence | ⁠⁠⁠ the one where my epic client Natalie is going to show you how to book out your business using podcast guesting. The free training is September 9, 2024, so if you click this and it doesn't go anywhere, message me and I'll get you sorted. Regulation Rituals⁠⁠⁠ | the one to help you stay calm no matter what and build resilience. ⁠⁠⁠Momentum⁠⁠⁠ | the one where you get to build massive momentum toward your business goals. CONNECT WITH US https://www.instagram.com/chelsea.quint chelsea@chelseaquint.com FINAL THOUGHTS Chelsea closes the episode by encouraging listeners to either push forward or rest with intention as the month or launch comes to a close. She offers a blend of practical strategies and motivational insights to help you finish strong or take a much-needed break without guilt. Reach out to Chelsea with any questions or feedback, and if you found this episode helpful, let her know—it makes all the difference!…

Live Your Legacy with Chelsea Quint

1
Why You Should Stop Trying to Go Viral 28:57

27 weeks назад28:57

28:57

Episode Overview In this episode of Live Your Legacy, Chelsea Quint explores the often overlooked downsides of going viral and why it might not always be the best thing for your business. Drawing from her own experiences and those of her clients, Chelsea discusses the mental health impacts, the importance of having a solid backend structure, and the potential pitfalls of attracting the wrong audience. She offers actionable insights on how to prepare your business for growth in a sustainable way and why slow, steady growth might be more beneficial than chasing virality. Key Takeaways The Hidden Downsides of Virality Chelsea shares her personal experience of going viral unexpectedly and why it left her feeling more frustrated than excited. She highlights how going viral without the proper backend structures in place can lead to missed opportunities and a disconnect between new followers and your core business offerings. Mental Health and the Nervous System Virality can be overwhelming for your nervous system, leading to stress, burnout, and even fear of visibility. Chelsea emphasizes the importance of building resilience and regulating your nervous system to handle the influx of attention and potential negativity that can come with going viral. Preparing Your Business Backend Before attempting to go viral, it's crucial to have clear next steps for new followers, such as freebies, products, or services that align with their needs. Chelsea advises having a content strategy and a database of ideas ready to maintain momentum and avoid ghosting your new audience after a viral moment. Clarity on Your Ideal Customer Knowing exactly who your ideal customer is and what action you want them to take is essential before seeking virality. Chelsea explains how attracting the wrong audience through viral content can negatively impact your engagement rates and long-term business goals. The Case for Slow, Steady Growth While going viral can seem appealing, Chelsea argues that slow, steady growth often leads to more sustainable and positive outcomes. She encourages listeners to focus on aligning their message and offerings with their ideal customers, ensuring that any growth is truly beneficial to their business. RESOURCES MENTIONED This one was unintentionally heavy on all the amazing offers we have to support you and your business, so here are some important links. ⁠⁠Regulation Rituals⁠⁠ | the one to help you stay calm no matter what and build resilience. ⁠⁠Momentum⁠⁠ | the one where you get to build massive momentum toward your business goals. CONNECT WITH US https://www.instagram.com/chelsea.quint chelsea@chelseaquint.com FINAL THOUGHTS Chelsea wraps up this episode by inviting listeners to share their feedback, ask questions, and suggest topics for future episodes. She emphasizes the importance of creating content that not only attracts the right audience but also feels good to create and share. Whether you're chasing viral moments or focusing on steady growth, Chelsea is here to support you every step of the way.…

Live Your Legacy with Chelsea Quint

1
Want More Views? Get Obsessed with Your Own Content (aka becoming a healthy narcissicist) 18:16

28 weeks назад18:16

18:16

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint dives into the importance of embracing your quirks and weirdness in business. She shares a personal pep talk inspired by a recent coaching session, focusing on how adopting a mindset of "healthy narcissism" can transform your approach to marketing and content creation. Chelsea encourages listeners to find delight in their own creations, which can lead to more consistent and effective marketing efforts. KEY TAKEAWAYS Embracing Your Weirdness Chelsea starts by discussing the value of loving and embracing your unique quirks as a business owner. She highlights how accepting and even celebrating what makes you different can positively impact your business. The Struggles with Social Media Chelsea acknowledges that many business owners, particularly her clients, struggle with platforms like Instagram, which can feel frustrating and unproductive. She introduces the concept of "healthy narcissism" as a way to shift your mindset and reframe your approach to content creation. What is Healthy Narcissism? This is Chelsea's term for tapping into the childlike joy and obsession with your own creations, much like a child would with a new game or dance routine. She emphasizes that this doesn’t mean acting like a textbook narcissist, but rather finding genuine delight in your work and marketing efforts. Creating from a Place of Delight Chelsea advises against creating content from a place of frustration or resentment, as this energy can be felt by your audience and affect engagement. Instead, she encourages listeners to be genuinely excited and delighted by the content they create, making the process enjoyable rather than a chore. Practical Tips for Shifting Your Mindset Reflect on past creations that brought you joy and revisit them to reignite that excitement. Choose marketing tasks that you actually enjoy, and don’t force yourself to use platforms or formats that don’t resonate with you. Consistency is key, and finding joy in the process will make it easier to show up regularly and refine your messaging over time. Getting High on Your Own Supply Chelsea suggests watching, reading, or listening to your own content with the same enthusiasm and pride that you would have as a child showing off a new creation. By being your own biggest fan, you can maintain the energy and momentum needed to stay consistent in your marketing efforts. Final Thoughts The more you show up and engage with your content, the clearer you’ll become on what works and what doesn’t. Embrace your weirdness, get obsessed with your own content, and let that energy drive your business forward. CONNECT WITH CHELSEA INSTAGRAM: DM me @chelsea.quint EMAIL: chelsea@chelseaquint.com CLOSING THOUGHTS Thank you for tuning in to another episode of Live Your Legacy. Chelsea appreciates your time and hopes this episode helps you to find joy and delight in your marketing efforts. Remember, being a little obsessed with your own content can be a game-changer in your business. See you next time!…

Live Your Legacy with Chelsea Quint

1
The Truth About Rage Baiting and Controversial Content 19:34

29 weeks назад19:34

19:34

EPISODE OVERVIEW In this week's short and impactful episode of Live Your Legacy, Chelsea Quint dives into the controversial and often frustrating world of rage baiting and polarizing content on social media. She explores why this type of content tends to perform so well and how you, as a heart-centered entrepreneur, can navigate these realities while staying true to your values. Chelsea also provides actionable prompts and reflections to help you decide how to approach content creation, especially if you're seeking increased visibility. KEY TAKEAWAYS WHY RAGE BAITING WORKS Chelsea breaks down why inflammatory and controversial content tends to go viral on social media platforms. She explains how social media companies, as for-profit businesses, trade in attention and why content that triggers strong emotions, especially anger, often garners more attention and engagement. UNDERSTANDING THE RULES Knowing the rules of the social media game is crucial, even if you decide to break them. Chelsea shares wisdom from her creative writing days: learn the rules so you can intentionally decide when and how to break them for your own benefit. DECIDING HOW TO PLAY THE GAME Chelsea encourages you to consider whether you’re willing to use controversial or rage-bait content to increase visibility. She highlights the importance of making decisions based on your values, integrity, and business goals, rather than simply following trends. PROMPTS FOR REFLECTION Chelsea provides a series of prompts to help you explore what kind of content you could create that might be controversial, but still aligns with your values. Some of these prompts include: What do you wish people in your industry were saying? What do you wish people would stop saying? What misconceptions about your industry do you want to correct? MAKING INFORMED CHOICES After reflecting on the prompts, Chelsea advises making an intentional choice about how you want to proceed with your content strategy. If you’re not comfortable with creating controversial content, consider other marketing strategies that align better with your business model and goals. NEXT STEPS If you’re ready to get a little spicier with your content, use AI tools or your current audience to generate ideas for posts that might push boundaries in a way that feels right for you. Always ask yourself: Would this content offend anyone? If the answer is no, it might not have the impact you’re hoping for in terms of visibility. CONNECT WITH CHELSEA INSTAGRAM: DM me @chelsea.quint EMAIL: chelsea@chelseaquint.com FINAL THOUGHTS Chelsea wraps up this episode by encouraging listeners to engage with her and share their thoughts, ideas, or even controversial opinions. Whether you're ready to shake things up with your content or prefer to take a different approach, Chelsea is here to support you on your journey. Thanks for tuning in, and until next time, stay true to your values while navigating the social media landscape!…

Live Your Legacy with Chelsea Quint

1
The Comprehensive Guide to Pricing Offers That Sell 1:14:43

30 weeks назад1:14:43

1:14:43

In this episode of Live Your Legacy, Chelsea Quint provides a comprehensive guide to pricing your products and services. This information-dense episode covers the basics of pricing, values-based pricing, sliding scale pricing, and various strategies to set prices that reflect your business goals, values, and market conditions. Chelsea shares her personal experiences and offers actionable steps for listeners to implement in their businesses. KEY TAKEAWAYS Introduction to Pricing The episode covers the importance of pricing, perceived value, and the emotional aspects of setting and communicating prices. Chelsea emphasizes the need to approach pricing comprehensively to ensure it supports your business sustainably. Basic Pricing Strategies Cost-Plus Pricing: Calculating the cost to produce and deliver your product/service and adding a markup. Value-Based Pricing: Setting prices based on the perceived value to the customer. Market-Based Pricing: Setting prices based on competitors’ pricing within the market. Understanding Your Business Needs Assess your business and personal expenses. Determine your salary and savings goals. Calculate the total revenue needed to cover expenses and desired profit. Pricing in Accordance with Your Values Balancing accessibility with sustainability. Providing quality free content to increase accessibility. Avoiding the resentment threshold by ensuring you feel fairly compensated. Sliding Scale Pricing Sliding scale allows customers to choose from a range of prices based on their financial situation. Offer 3-4 price points to avoid overwhelming customers. Clearly communicate the pricing structure and availability. Lenses for Setting Prices & How to Set Them Need-Based : What do you need to make to cover expenses and achieve financial goals? Value-Based : What is the perceived value of your product or service? Market Conditions : What are the standard prices in your industry? Comfort and Confidence : What price can you confidently charge and feel comfortable stating? Somatic Pricing Practice Click here to check out my somatic pricing template to help you find a price that feels right in your body. RESOURCES Chelsea's Somatic Pricing Process Worts and Cunning's blog series on sliding scale pricing: Part One , Part Two , Part Three , Part Four Profit First method for financial management. Separate personal and business expenses and banking (plus my recs for business bank accounts). Follow Meagan from Sacred Numbers Co for financial advice specific to entrepreneurs. ACTION STEPS Assess Your Needs List your business expenses and personal financial goals. Calculate the total revenue needed to cover these. Explore Pricing Strategies Determine which pricing strategy or combination of strategies works best for your business. Implement Sliding Scale Pricing (If Applicable) Set 3-4 price points and limit the availability of lower-priced options. Communicate clearly about the pricing structure. Use Somatic Pricing Practice Follow the somatic pricing process to find a price that feels right in your body. Track Financials Regularly track your income, expenses, and financial patterns to make informed pricing decisions. CONNECT WITH CHELSEA Instagram: DM me @chelsea.quint Email: chelsea@chelseaquint.com…

Live Your Legacy with Chelsea Quint

1
Solopreneur Secrets: Leverage the Power of Archetypes to Get More Sh*t Done 32:38

31 weeks назад32:38

32:38

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint explores the fascinating concept of archetypes and how they can help solopreneurs and small business owners increase productivity, reduce procrastination, and bring more fun and flow into their work. Chelsea shares her personal experiences, practical applications, and action steps for integrating archetypes into your business. KEY TAKEAWAYS Introduction to Archetypes Archetypes are characters with specific traits, mindsets, and approaches that can help you manage different aspects of your business. Chelsea uses archetypes to leverage her diverse skill set and background in marketing, coaching, and metaphysical practices. Why Archetypes Matter Using archetypes can help solopreneurs switch between the various roles required in their business more effectively. Identifying and embodying different archetypes can reduce decision fatigue and increase productivity. Common Archetypes for Solopreneurs CEO Self : Visionary and decision-maker, setting long-term goals and strategies. COO/Admin Self : Focused on operations, creating standard operating procedures, and managing day-to-day tasks. Artist/Creative Self : Daydreaming, creating new products, and developing marketing ideas. Facilitator Self : Engaging directly with clients, teaching, or providing services. Practical Application Identify the archetypes already present in your business. Determine which archetypes are missing and could be beneficial. Schedule specific times to embody different archetypes to manage tasks more effectively. Visual and Environmental Anchors Create a visual representation of each archetype, including attire, workspace, and tools. Use physical and environmental cues to help you step into different roles. ACTION STEPS Identify Existing Archetypes Reflect on the roles you already play in your business. List the traits, mindsets, and approaches of each role. Explore Missing Archetypes Consider which archetypes could enhance your business operations. Focus on CEO, COO/Admin, Artist/Creative, and Facilitator selves. Implement Archetypes in Your Routine Schedule specific times to embody each archetype. Use visual and environmental anchors to transition smoothly between roles. CONNECT WITH US Connect on Instagram @Chelsea.Quint Email: chelsea@chelseaquint.com Upcoming Episode Teaser Chelsea is excited to announce an upcoming episode on sustainable, ethical, and sliding scale pricing. This comprehensive guide will cover pricing strategies, mindset, and best practices. If you have specific questions about pricing, send them via Instagram or email.…

Live Your Legacy with Chelsea Quint

1
No One Cares About Your Features & Benefits (aka why you're not making sales & how to shift it) 33:34

32 weeks назад33:34

33:34

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint dives into why focusing on features and benefits in your marketing may be missing the mark. Instead, she explains how connecting with your audience through feelings and emotions can make your marketing more effective, attract more ideal customers, and ultimately grow your business. KEY TAKEAWAYS Jump Right In It's okay to start creating even if you feel stuck. The creative process often begins with just diving in and refining later. The Problem with Features and Benefits While features and benefits are important, leading with them can disconnect you from your audience. Instead, focus on the emotions and feelings that your product or service evokes in your ideal customers. Understanding Why People Buy Most purchase decisions are driven by emotions rather than logic. Connecting with your audience on an emotional level can significantly improve your marketing effectiveness. Creating Emotional Connections : Use storytelling, metaphors, and imagery to evoke the desired feelings in your audience. Think about what aspirational version of themselves your customers want to achieve by using your product or service. Examples and Practical Application Use specific examples to illustrate how your product or service can make your customers feel. Review your marketing content and ensure it aligns with the emotions you want to evoke. The Importance of Practice Creating emotionally resonant marketing content is a skill that improves with practice. Don’t worry if you’re not perfect at first; continuous effort will yield better results over time. ACTION STEPS Identify Desired Feelings Determine how you want your customers to feel after experiencing your product or service. Be specific. Review and Adjust Your Marketing Look at your current marketing materials and see if they evoke the desired feelings. Make necessary adjustments to align your marketing content with the emotions you want to create. Experiment and Report Back Try this approach in your next marketing efforts and observe the results. Share your experiences and feedback with Chelsea on Instagram. CONNECT WITH US Follow Chelsea Quint on Instagram Email : chelsea@chelseaquint.com SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights.…

Live Your Legacy with Chelsea Quint

1
The Easiest Way To Make Your Marketing Content Convert Better 16:19

34 weeks назад16:19

16:19

EPISODE OVERVIEW In this short and sweet episode of Live Your Legacy, Chelsea shares the simplest technique to create engaging, scroll-stopping marketing content. Whether you’re a solopreneur or running a business with a team, this episode is packed with practical advice to help you make your marketing efforts more effective and enjoyable. KEY TAKEAWAYS The Importance of Enjoying Your Marketing Finding peace and fun in marketing is crucial for consistent and effective content creation. Ensuring your marketing efforts yield the desired results is essential for long-term business success. The Simplest Technique for Better Marketing Create a first draft of your marketing content without worrying about perfection. Go back through your draft and identify the most engaging, helpful, or interesting parts. Move those standout sections to the beginning to capture attention right away. Why This Technique Works The initial creation process often includes extra words or ideas that aren’t needed. By identifying and prioritizing the most impactful content, you enhance engagement and effectiveness. Application Across Platforms This technique can be applied to any marketing channel: Instagram, email, blogs, podcasts, and more. Focus on making the first impression impactful, especially for content aimed at attracting new audiences. Benefits of This Approach Reduces the pressure of creating perfect content on the first try. Helps you find the flow and creativity needed for effective marketing. Improves conversion rates by leading with your strongest material. PRACTICAL TIPS Sit down and create your first draft with the mindset that it’s okay if it’s not perfect. Review your draft with kind and compassionate eyes, looking for the golden nuggets. Rework your content to start with these standout sections, deleting or rearranging as necessary. CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me on Instagram @Chelsea.Quint SUBSCRIBE & FOLLOW - Follow us on Spotify or your favorite podcast platform. - Rate and review to support the show. - Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Chelsea encourages you to try this technique and see how it transforms your marketing efforts. By focusing on the most engaging parts of your content, you can make a stronger impression and enjoy the process more. If you have any questions or feedback, reach out to Chelsea via email or Instagram. --- EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 00:36 The Importance of Marketing and Content Creation 01:57 Simplest Technique for Engaging Marketing Content 02:42 Applying the Technique Across Platforms 04:12 The Creative Process in Marketing 07:15 Practical Steps to Improve Your Marketing Content 13:22 Final Thoughts and Encouragement 14:53 Conclusion and Listener Engagement…

Live Your Legacy with Chelsea Quint

1
WTF Is a Brand? And How to Create an Unmistakable Brand 32:27

35 weeks назад32:27

32:27

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint breaks down the seemingly simple but crucial question: "What is a brand?" She delves into the importance of having an unmistakable and recognizable brand for your business or personal brand. Chelsea shares actionable steps on how to create a brand that stands out, attracts the right customers, and drives business growth. KEY TAKEAWAYS The Importance of a Brand A brand is your first impression, vital for attracting potential customers and making your business memorable. A strong brand can help increase referrals and opportunities by making you recognizable and top-of-mind for your industry. What is a Brand? A brand is a collection of associations, traits, emotions, and concepts linked to your business or personal identity. It’s not just a logo or a website; it’s the entire experience and perception people have of you and your business. Building an Unmistakable Brand List all the things that make you, you. Cross out anything not directly related to your business. Identify what you want to be known for and associated with in your industry. Why Having a Brand Matters A clear brand makes it easier to attract and convert customers with less effort. It helps create a separation between you and your business, which can benefit your mental health by preventing enmeshment. Exercises to Clarify Your Brand Make a comprehensive list of your personal and professional traits and interests. Filter these to focus on what is relevant and beneficial for your business. Define what you want to be associated with and known for in your market. Strategic Sharing Share elements of your life that support your brand identity. Avoid sharing unrelated personal details that may confuse your audience or dilute your brand message. The Role of Consistency Consistency in your brand’s visual and verbal communication helps reinforce your identity and makes your brand more recognizable. PRACTICAL TIPS Brand Audit : Regularly review your brand elements to ensure they align with your desired associations and industry position. Content Pillars : Use your brand traits to create content pillars that guide your marketing efforts and make content creation easier. Feedback Loop : Engage with your audience to understand how they perceive your brand and make adjustments as needed. RESOURCES MENTIONED Follow me on Instagram for more support CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me @Chelsea.Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Creating a distinct and recognizable brand is essential for business success. By understanding what a brand truly is and how to build one, you can make your business stand out in a crowded market. Embrace the exercises and strategies discussed in this episode to start building a brand that reflects your unique identity and attracts the right opportunities. --- EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 00:38 The Importance of Branding 02:01 Why Branding Matters 10:40 Defining a Brand 14:15 Building Your Personal Brand 21:27 Practical Branding Exercise 31:35 Conclusion and Next Steps…

Live Your Legacy with Chelsea Quint

1
It's Not Over 'til It's Over (You Have More than Enough Time to Reach Your Business Goals This Month) 16:14

36 weeks назад16:14

16:14

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea delves into the ever-present challenge of time in business. Whether it’s the pressure of a looming deadline, the wait for an important response, or the slow build of growth, time can be both a friend and foe. Chelsea shares insights on how to stay open to possibilities and maximize the last days of a month or a launch period to achieve your goals. KEY TAKEAWAYS The Challenge of Time Time can feel like a pressure cooker, especially towards the end of a launch or a sales period. The struggle of waiting for results or responses can be overwhelming. Staying Open to Possibility The importance of not giving up before the end. Remaining open to the possibility of success, even in the final days or hours of a launch or sales period. Examples of how staying open to possibilities can lead to unexpected success. Overcoming the Urge to Give Up The tendency to give up before it's actually over. How to resist the urge to close the door on opportunities. Shifting from a defeatist mindset to one that remains curious and open. Real-Life Application Client success stories of pushing through and achieving goals in the final moments. Practical advice on what to do when facing the end of a month or launch period. Mindset Shifts for Business Success Training your brain to stay positive and open to possibilities. The role of intentional thinking and consuming positive stories of success. End-of-Month Strategies Utilizing the last few days of a month to reach out to potential customers, follow up on leads, and push your offers. PRACTICAL TIPS Find creative ways to market and promote your products or services in the final stretch. Embrace the uncertainty and remain open to all possibilities. Use the end of a sales period or month to your advantage by intensifying your efforts. Keep a positive mindset and remember past successes or stories of others who have succeeded against the odds. RESOURCES MENTIONED Follow Chelsea Quint on Instagram The Business Whispers GET IN TOUCH Email : chelsea@chelseaquint.com Instagram : Chelsea Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Time is a powerful force in business, but it doesn’t have to be a source of stress. By staying open to possibilities and pushing through until the very end, you can achieve remarkable results. Whether you're at the end of a month, a launch period, or simply feeling the weight of time, remember that infinite possibilities await. Join us in embracing this mindset and watch how it transforms your business outcomes. EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 01:15 The Concept of Time in Business 03:25 Staying Open to Possibilities 07:51 Client Success Story 10:41 Practical Tips for Staying Motivated 14:34 Conclusion and Listener Engagement…

Live Your Legacy with Chelsea Quint

1
Making Your First $100k aka The Most Important Thing When Starting Your Business 44:41

37 weeks назад44:41

44:41

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint discusses the invaluable concept of generating your first $100,000 in business revenue. This milestone is more than just a financial goal; it represents a crucial phase of gathering data, refining strategies, and building a sustainable, enjoyable business. Chelsea shares insights on how to navigate this journey, balance ethics with financial goals, and use data to make informed decisions. Key Takeaways The Importance of the First $100K It's not just about the money; it's about gathering data and refining your business model. Understanding what works and what doesn't through real business experiences. Navigating Ethical Marketing and Income Claims Balancing ethical considerations with financial goals. The pitfalls of income claim marketing and how to navigate them responsibly. Overcoming Early Business Challenges The reality of the business journey: It often takes longer than marketed. The significance of focusing on stages or phases rather than specific years. Collecting and Analyzing Data Tracking what offers sell best, which marketing channels are most effective, and who your ideal customers are. Using this data to make informed decisions and prioritize actions. Building a Sustainable Business Setting realistic milestones and auditing your progress. The importance of consistency and aligning your business actions with your long-term goals. Chelsea’s Personal Journey and Lessons Chelsea's shift in her relationship with money and business. The importance of not martyring oneself for the sake of being ethical. Action Steps to Take Identify where you are in your journey towards the first $100K. Review and analyze the data you have gathered so far. Focus on repeating what works and adjusting what doesn’t. PRACTICAL TIPS Use a structured approach to track your business progress. Be mindful of your business decisions and ensure they are data-driven. Yes, even if you're an intuitive business owner. Embrace the learning process and allow yourself to grow through trial and error. RESOURCES MENTIONED Follow Chelsea on Instagram Check out Solutions from The Business Whisperers CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me @Chelsea.Quint Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Building a business is a journey of discovery. By focusing on generating your first $100K, you gather invaluable data that helps shape your business. This process allows you to make informed decisions, refine your strategies, and build a sustainable business that aligns with your values and goals. Join us as we dive deeper into these concepts and share more tools and insights to help you thrive in your business journey. EPISODE TIMELINE 00:00 Welcome to Live Your Legacy 01:19 The Concept of Your First $100K 02:34 Ethical Marketing and Income Claims 04:48 The Reality of Making Money 09:44 Gathering Data in Early Business Stages 18:12 Learning Through Experience 23:48 Leveraging Initial Data for Business Growth 24:37 The Importance of Financial Metrics 25:43 Analyzing Marketing Channels and Offers 26:21 Setting Up a Sustainable Business 28:47 Prioritizing Actions for Business Success 32:11 Tracking Progress and Making Adjustments 39:40 Balancing Creativity and Structure 43:10 Final Thoughts and Encouragement…

Live Your Legacy with Chelsea Quint

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Quitting Instagram & What to Do Instead 35:10

38 weeks назад35:10

35:10

EPISODE OVERVIEW In this episode, we dive into the challenging relationship many business owners have with Instagram. We'll explore whether it's worth staying on the platform, how it affects mental health, and discuss alternative marketing strategies that don't rely on social media. KEY TAKEAWAYS Evaluating Your Relationship with Instagram : Is Instagram causing more stress than it’s worth? Why talented creators feel anguish over their lack of growth and engagement on the platform. Common concerns: Not gaining clients/customers, audience stagnation. Understanding the Core Issues : The ubiquitous struggle with Instagram’s effectiveness. Success stories of accounts offering hacks and tips, highlighting the widespread pain point. Questioning if the solution is improving Instagram strategies or shifting away entirely. Options for Moving Forward : Staying on Instagram : Learning the platform deeply to succeed. Investing time in mastering effective content creation, hooks, and audience engagement. Utilizing existing resources (e.g., HubSpot Academy) for free educational content. Leaving Instagram : Exploring and committing to alternative marketing channels. Examples of non-social media marketing: blogging, podcasting, direct outreach, public relations. The benefits of platforms with longer content life cycles like podcasts, blogs, and Pinterest. Alternative Marketing Strategies : Guest Blogging : Writing for other publications. SEO and Blogging : Leveraging search engine optimization. Direct Outreach : Building local business connections. Paid Ads : Using platforms like Pinterest and Google for targeted ads. Event Hosting : Online and offline events to engage audiences. Practical Steps and Resources : Identifying what you dislike about Instagram to find suitable alternatives. Tailoring marketing strategies to your business, skills, and audience. Exploring workshops like the "Anti-Social Marketing Lab" for hands-on guidance. Mental Health and Marketing : Recognizing the mental toll of constant content creation. The importance of aligning marketing efforts with personal well-being and business goals. RESOURCES MENTIONED ⁠ Join the Anti-Social Marketing Lab ⁠ The Business Whispers Solution Shop COMING SOON : Top 5 Ways to Grow Your Business Without Social Media HubSpot Academy GET IN TOUCH Email : chelsea@chelseaquint.com Instagram : DM me @Chelsea.Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. Your marketing strategy should be enjoyable and sustainable. If Instagram is draining you, consider exploring other channels that align better with your strengths and preferences. Marketing should help grow your business without compromising your well-being. Join us in the Anti-Social Marketing Lab to create a roadmap tailored to your business needs.…

Live Your Legacy with Chelsea Quint

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You Don't Owe Them An Explanation 19:51

38 weeks назад19:51

19:51

Episode Overview In this episode, we address a common dilemma faced by many entrepreneurs: how to reconnect with your audience after a hiatus. Using personal updates and practical advice, we'll explore the best approaches to reintegrate into your marketing channels without making it all about you. Key Takeaways Reconnecting with Your Audience : You don’t have to explain your absence. Focus on providing value rather than making your return about you. Reframe the narrative to align with your audience’s interests and needs. Common Mistakes : Making the return all about you can alienate your audience. Avoid guilt-driven communication that seeks validation from your audience. Be mindful of not using your audience as a source of personal reassurance. Strategic Return : Drop back in with valuable content that resonates with your audience. Use your return to address common concerns or questions within your niche. Share updates that are relevant and helpful to your audience’s interests. Dealing with Burnout : Recognize that ghosting your audience can stem from unsustainable marketing practices. Choose marketing channels that align with your natural talents and are easier to maintain. Aim for consistency that is manageable to avoid future burnouts. Business and Marketing Strategies : Balance personal sharing with business-focused content. Use periods of absence as learning experiences to improve your marketing strategy. Develop a sustainable approach to content creation that fits your lifestyle and business goals. Introducing Season Three : Exciting updates and new collaborations in the upcoming season. Introduction of Shelley, the co-founder of "The Business Whispers," who will bring expertise in operations and analytics. Topics to look forward to: AI in business, current trends in service-based businesses, product and offer development, tech tools, and customer service. Resources Mentioned My new venture, The Business Whisperers Connect with Us Email: chelsea@chelseaquint.com Instagram: DM me @Chelsea.Quint Subscribe and Follow Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Closing Thoughts Your audience is more forgiving than you might think. Focus on providing valuable content and moving forward with consistency. If you've ghosted, use it as an opportunity to refine your marketing strategy and reconnect with your audience in meaningful ways. Join us in this new season as we explore exciting topics and bring in expert insights to help you grow your business.…

Live Your Legacy with Chelsea Quint

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Ep. 17 How to Use AI To Make Business Easier (and whether or not you should) 48:24

2 years назад48:24

48:24

Let’s face it: AI has come in HOT to the creative and small business worlds. Whether you love it or hate it, there’s no denying that AI platforms are popping up everywhere, with hundreds of gurus and content creators popping up to tell you how to use AI, or promoting specific platforms you HAVE to start using now. So today I want to help you answer the question of whether you want to use AI tools in your business, and if so help you find the best tools to support you and make a plan on how to use them and integrate AI into your workflow so it makes things easier. AI’s Potential Downsides Can't tell your stories You can change the tone, but it's not going to sound just like you Some algorithms are designed to look for AI based language, meaning you may be ranked more poorly if you use all AI AI controversies - copyright, stealing from other creatives AI’s information isn’t always correct; in an era of ubiquitous misinformation online, is AI potentially harmful? Even to your brand, your reputation. From a more energetic or metaphysical perspective, does it have the same fingerprint, the same artistic or creative oomph when you didn’t make it from scratch? Should you use AI? Some of this is going to come down to personal preference. I’ve spoken with people who LOVE AI tools and are so excited about them, and others who hate the idea of replacing humans, moving away from creative practices or artistry. Or maybe you’re just indifferent. All valid thoughts, and I’m not here to tell you what to think! Just here to present some information, through out some concepts and ultimately you can decide what’s best for you and your business moving forward. To decide whether or not you should use AI, ask yourself these questions: How do you feel about using AI platforms? Does it align with your values? Are there moments you regularly find yourself wishing you had a team, had more time or could remove or delegate a project or task in your business? Are these tasks, projects or to dos you always procrastinate, avoid or completely neglect all together? Are there areas of your business where it’s hard for you to stay consistent, or where you feel like you’re always behind and can’t quite **stay on top of everything? If a) you’re open to using AI tools and it aligns with your values, and b) you’re saying yes to any of the other questions, AI could be incredibly helpful. AI Tools We Mentioned ChatGPT Writer.com Notion AI Flick Social Vidyo.AI Descript For more information or to book a strategy session, visit chelseaquint.com/strategy and use the code PODCAST for a listener-only discount.…

Live Your Legacy with Chelsea Quint

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Ep. 16: How to Build a PR Marketing Strategy: Earned Media, Podcast Guesting and More 48:03

2 years назад48:03