Advice Line: How to Turn Podcast Listeners Into Clients (Erik Baskin)
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Do you have a podcast? Or are you considering launching one? If so, and you want to convert listeners to clients, this episode is for you.
In this LIVE “Advice Line” episode, financial advisor Erik Baskin asks us to help him solve his podcasting challenges. From helping him fix his podcast marketing funnel and content strategy to better positioning the show to attract his ideal listener, we don’t hold back.
Additional questions we answer include:
► How can I grow my show without using social media?
► Should I post my podcast on YouTube?
► Which format grows my podcast better: solo or guest episodes?
Even if you do not have a podcast, this episode illuminates the power of understanding and clearly articulating the pain points of your ideal prospect and how those flow downstream to your marketing efforts.
Tune in as we give advice on how to turn podcast listeners into prospects eager to hire you as their financial advisor.
Resources:
- Sign up to be an advisor guest on the show
- Baskin FP (Erik’s Firm)
- Notion - Erik uses Notion to manage his podcast ideas and planning
- Fathom AI Notetaker to record calls
- 20/20 Money by Adam Cmejla
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