Ep 367 - How To Align Marketing And Community Needs During Development With Amanda Vandenburg Indie Game Movement - The Podcast About The Business And Marketing Of Indie Games. podcast

Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

Business Marketing Gamedevelopment Gamemarketing Indiegamemarketing Video Games Tech RenGen Media Andrew Pappas Game Marketing Strategist Lifestyle Videogame

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Video Games Roundup

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Контент предоставлен RenGen Media, Andrew Pappas, and Game Marketing Strategist. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RenGen Media, Andrew Pappas, and Game Marketing Strategist или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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Indie Game Movement - The podcast about the business and marketing of indie games. « »
Ep 367 - How to Align Marketing and Community Needs During Development with Amanda Vandenburg

год назад 51:57

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MP3•Главная эпизода

Контент предоставлен RenGen Media, Andrew Pappas, and Game Marketing Strategist. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RenGen Media, Andrew Pappas, and Game Marketing Strategist или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you're still making your game! Episode Shownotes Link:

… continue reading

203 эпизодов

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame

Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

Ep 367 - How to Align Marketing and Community Needs During Development with Amanda Vandenburg

Indie Game Movement - The podcast about the business and marketing of indie games.

32 subscribers

published год назад

Поделиться

MP3•Главная эпизода

Контент предоставлен RenGen Media, Andrew Pappas, and Game Marketing Strategist. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RenGen Media, Andrew Pappas, and Game Marketing Strategist или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you're still making your game! Episode Shownotes Link:

… continue reading

203 эпизодов

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Ep 396 - The Power of Player-Centric Marketing with Greg Posner 52:09

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52:09

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Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas 42:54

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42:54

In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Ep 394 - Navigating the Transition from Mobile to PC with the Jackson Bros 58:19

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58:19

Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization models requires a completely different approach. So today, for the first time ever on the podcast, we’re talking with a team of four brothers who’ve been through this firsthand. We’ll dive into what makes these platforms so different, the technical and design challenges of making the jump from mobile to PC, and what indie developers should keep in mind along the way. Plus, we’ll explore how fresh perspectives can completely change the way we solve problems. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Ep 393 - Why Smaller Devs Are Driving the Next Big Industry Shift with Chris Wood 1:01:52

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1:01:52

The gaming landscape has changed dramatically in recent years, and it’s indie developers who are leading some of the most exciting innovations. But what challenges do they still face, and how can small teams carve out success in an increasingly competitive market? In this episode, we explore how shifts in technology, business models, and industry trends are empowering smaller studios to make a bigger impact than ever before. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Ep 392 - Lessons from a Decade in Indie Dev with Leonard Stuart 52:11

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Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And it requires very little time and money, and will save you a ton of both too. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link:

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust. Episode Shownotes Link:…

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games. podcast artwork

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Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link:…

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