Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Контент предоставлен Bobi NYC and Alan Alda. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bobi NYC and Alan Alda или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Lynnae Quick: Could an Icy Moon Harbor Life?
Manage episode 445244913 series 2770135
Контент предоставлен Bobi NYC and Alan Alda. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bobi NYC and Alan Alda или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Her doctoral thesis led to her becoming a member of the team behind yesterday’s successful launch of NASA’s Clipper mission to Jupiter’s moon Europa. Her contribution could help find out if beneath its thick ice crust, Europa is friendly to life.
360 эпизодов
ПоделитьсяManage episode 445244913 series 2770135
Контент предоставлен Bobi NYC and Alan Alda. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bobi NYC and Alan Alda или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Her doctoral thesis led to her becoming a member of the team behind yesterday’s successful launch of NASA’s Clipper mission to Jupiter’s moon Europa. Her contribution could help find out if beneath its thick ice crust, Europa is friendly to life.
360 эпизодов
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Alan and Clear and Vivid’s executive producer Graham Chedd chat about and play clips from some of the shows coming up in season 29. Guests include actor John Leguizamo, science writer Carl Zimmer, and astrophysicist Mario Livio.
A chat with an actor who does it all. After recovering from a near fatal fall on stage as his career was beginning, Bill Pullman has not only had a busy and award-winning career on stage, screen and television, he’s also getting into science communication – while working on a one-man play and making hard cider for his friends and neighbors.…
How the letters in the acronym TALK can have a profound effect on the next conversation you have.
A psychiatrist, engineer and neuroscientist, Kaf Dzirasa is researching ways to reengineer the brain to make it better able to cope with stress and so improve mental health.
Artificial intelligence is poised to reshape our world, in many ways for the better. But the gains come with great risks – above all that its seductive appeal lulls us into believing that AI machines know better than we do.
His new book Revenge of The Tipping Point takes a fresh look at the tipping points of social change he opened our eyes to 25 years ago – and unearths unexpected explanations for such new questions as: what really drove the opioid crisis, why diversity matters, and why Harvard University has a women’s rugby team.…
In a remarkable and illuminating tour de force, the novelist recently took a fresh look at her best-known book, going through it line by line and annotating it with handwritten notes in the margins – notes on things she both loved and hated. “It shows,” she says, “a lot about how to write a novel.”
The answer, regrettably, is unbelievable. That is, unbelievable to most of us, because we cannot imagine a universe – including ourselves – made of waves. Quantum physicist Matt Strassler braves the task of convincing Alan he is a collection of waves, and in doing so helps Alan answer a question that’s haunted him for more than a decade.…
Her new book, Linguaphile: A Life of Language Love is an ode to the power of language to both shape us and be shaped by us. It’s informed by her own experience with languages: she spoke five before learning English as an immigrant to Canada as a child.
The 500 feet of wiring packed into fruit fly’s brain has been fully mapped – giving insights into how the more that 300,000 miles of wiring packed into your brain generates your thoughts, feelings, perceptions and actions. These insights could also lead to novel treatments for the diseases caused when the wiring goes wrong.…
In 1925, a trial in a small town in Tennessee riveted the nation. In the dock was a young man named John Scopes, charged with violating a state law outlawing the teaching of evolution. The trial exposed fault lines in society that are opening again today, a century later.
Music can lift our spirits, bring us to tears, spark our creativity, pace our workouts. Neuroscientist and musician Daniel Levitin explores all these benefits of music – and adds the recent scientific evidence that in some chronic medical conditions, music is medicinal.
Alan and Clear and Vivid’s executive producer Graham Chedd chat about and play clips from some of the shows coming up in season 28. A major theme of the season is language –from babies picking up clues about their mother’s language while still in the womb, to male fruit flies singing courtship songs to female fruit flies, to a best-selling novelist second guessing some of the language she used in her best known novel.…
Offsprings of the Earth – Earthlings – we are most of us ignorant of the 3.5 billion years of experiments our planet has been through to produce us. Yet the story is there in the rocks all around us – if only we can decipher what they have to say.
So much of our communication is spontaneous and yet we never really learn or are taught how to do it well – we’re just expected to do it. How to avoid being tongue-tied, whether when called upon to give an impromptu speech or when sitting next to a stranger at a dinner party.
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