How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
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Daily Deals
27 - How to Use Midroll Ads to Promote Your Services on Your Podcast
Manage episode 449060199 series 3574431
Контент предоставлен Julie Deem. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Julie Deem или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Julie Deem shares how you can advertise your services with a midroll ad in your podcast.
Episode Highlights:
- Midroll ads appear after listeners are already invested in the content.
- This structure allows you to promote your services in a conversational, authentic way while reinforcing your authority and credibility on the subject.
- Make sure to focus on how your service can benefit your listeners.
Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor
Extra resources at:
https://www.thebusinesspodcasteditor.com/
Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/
46 эпизодов
ПоделитьсяManage episode 449060199 series 3574431
Контент предоставлен Julie Deem. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Julie Deem или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Julie Deem shares how you can advertise your services with a midroll ad in your podcast.
Episode Highlights:
- Midroll ads appear after listeners are already invested in the content.
- This structure allows you to promote your services in a conversational, authentic way while reinforcing your authority and credibility on the subject.
- Make sure to focus on how your service can benefit your listeners.
Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor
Extra resources at:
https://www.thebusinesspodcasteditor.com/
Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/
46 эпизодов
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Send us a text Julie Deem shares how to leverage your podcast for self-sponsorship and why it is a more profitable business model than getting sponsored. Episode Takeaways: With traditional sponsorships, you only earn a fraction of the value your podcast generates. Dedicate an episode to a challenge your ideal client faces and naturally introduce your product/service as the solution. Reinforce your call-to-action at key moments, such as before a commercial break or at the end of a compelling story. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem discusses strategies for leveraging your podcast guests for your business. Episode Highlights: Be genuinely curious about your guest’s business and goals during the conversation. Offer value first—share a resource, make an introduction, or promote their work to your audience. Keep the relationship warm with check-ins and updates. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem shares reasons why your listeners aren't converting and what to do to change that. Episode Highlights: Tailor your episodes around client pain points and interests. Create strategic episode series that build interest in your offers. Turn key takeaways into blog posts, social media clips, and email newsletters. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
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Not Your Mom's Sales Podcast
Send us a text What if the stories we often try to hide are the very keys to unlocking profound connection and empowerment? Julie Deem and Sha Sparks explore the transformative power of podcasting as a medium for sharing authentic stories and building community. Sha, drawing from her eight years of podcasting experience and background as a certified fearless living coach, highlights how podcasting fosters deeper relationships than social media by diving into the heart of what drives individuals. The discussion reveals how sharing personal journeys and vulnerabilities through podcasting can create a legacy, offering both the host and guest a platform to leave a lasting impact. If you're feel the drive to make an impact, you are doing your audience a disservice if you haven't hit the record yet. Episode Highlights: Podcasting fosters deeper relationships compared to social media by diving into the heart of what drives individuals. The collaborative nature of the podcasting community is emphasized, with a focus on mutual support rather than competition. Podcasting creates a vulnerable space where individuals feel safe to share their stories, connect with others, and spark hope, love, and empowerment. Sharing personal journeys and vulnerabilities through podcasting can create a sense of connection and inspiration. Attending podcasting conferences provides opportunities for growth, courage, and connection. You are invited to connect with Shā at www.shasparks.com www.theshasparksshow.com The Shā Sparks Show podcast: www.theshasparksshow.com Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem shares how to create podcast episodes that attract, engage, and convert listeners into leads. Episode Highlights: Take the time to understand who you’re speaking to. Every episode should serve a strategic purpose in your content plan. Your podcast isn’t just a platform for sharing ideas, it's a powerful tool. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Are you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success. Vincent shares his journey from a life-altering accident to becoming a podcasting expert, emphasizing the importance of consistent effort and learning from failures. Discover how building a strong pipeline of guests, creating efficient systems with tools like HubSpot and GoHighLevel, and implementing standard operating procedures (SOPs) can streamline your podcast production. Vincent also reveals the story behind his podcast production company, Coming Alive Podcast Production, and how his MBA background shaped his entrepreneurial approach. Learn about the significance of prospecting, building a team, and maintaining a culture that values people over profit. Episode Highlights: Podcasting is different from a casual conversation, offering a comfortable and unique medium for sharing. For new podcast hosts, asking guests for potential future guests can help fill the pipeline and build confidence through more shows. Tools like HubSpot (free) and GoHighLevel can help stay organized. They can help track contact lists, opportunities, and notes. Creating a Podcast Information Sheet (PIS) prepares guests and hosts by outlining key topics and areas of expertise. Connect with Vincent A. Lanci - website Coming Alive Podcast Production Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem discusses the key podcast metrics, what they mean, and how you can determine if your show is on the right track. Episode Highlights: A high consumption rate (70% or higher) indicates strong listener engagement, while a low rate might suggest you need to refine your content. Instead of focusing on one episode’s performance, look at trends over multiple episodes High engagement often leads to more word-of-mouth growth. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
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Not Your Mom's Sales Podcast
Send us a text Julie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do. Episode Highlights: The only way to grow, improve, and make an impact is to take that first step. The more you do, the more capable you feel. Opportunities appear when you step out of your comfort zone. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
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Not Your Mom's Sales Podcast
1 37 - Is Email Dead? The Power of Email for Podcasters and Community Building with Paul Gowder 21:18
Send us a text Julie Deem interviews Paul Gowder. Paul discusses the importance of email marketing for podcasters, emphasizing the need to build an email list for direct communication and community building. He advises podcasters to offer email sequences and lead magnets to encourage sign-ups and to measure success based on engagement, not just subscriber numbers. You can connect with Paul for coaching and free resources on his website, including a video about growing an email list and a list of Pow Wows near you. Episode Highlights: Networking at in-person events and online platforms is crucial for podcasters. Building an email list is vital for direct communication with your audience. Email marketing is about more than just sending out newsletters. Website: https://www.paulgowder.com/ https://www.powwows.com/ Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
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Not Your Mom's Sales Podcast
1 36 - Building Trust and Community Through Podcasting with Caitlin Durning owner of Meraki Media Management 18:51
Send us a text Julie Deem interv.iews Caitlin Durning, owner of Meraki Media Management, a full-service marketing agency. Caitlin shares her journey into marketing, starting with a successful social media campaign for a non-profit that grew their followers from 18,000 to half a million in 30 days. She discusses the importance of authenticity and trust in online marketing and sales. Caitlin also shares her experience with podcasting, how it has helped her business, and why she believes it is a valuable tool for entrepreneurs. Episode Highlights: Building trust and being authentic are essential for successful online sales. Social media can be a powerful tool for growth, but many businesses struggle to convert followers into customers. While being a guest on other podcasts can increase awareness, it doesn't build the same long-term community as hosting your own show. Instagram: @Meraki_media_management Website: https://www.merakimediamanagement.com/ Podcast: The End in Mind: Personal Development For Entrepreneurs Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem discusses common fears business owners have around starting a podcast. Episode Highlights: Podcasting allows you to speak directly to your audience, creating a personal and intimate connection. This builds trust and loyalty, essential for any business. Starting a podcast can be more cost-effective than many other forms of content marketing. Don't wait for everything to be perfect. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem shares how to use storytelling to get more connections and leads for your business. Episode Highlights: Share stories that reflect your real experiences, even if they include missteps or challenges. Authenticity fosters credibility. When listeners relate to your journey, they’re more likely to reach out, share your podcast, or explore your offerings. Encourage your guests to share their stories, adding more layers of authenticity and connection to your podcast. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem shares how to save time and be more efficient with your podcasting workflow. Episode Highlights: Plan your episode before you record. Break your workflow into manageable steps. Keep your audio files, templates, and episode notes well-organized. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem shares how you can redefine success in podcasting and keep going, even when the numbers aren’t where you want them to be. Episode Highlights: Reconnecting with your purpose can reframe your perspective and keep you motivated. Downloads are one metric, but they don’t measure the impact of your message. Constructive feedback from a supportive listener or mentor can help you improve while keeping you motivated. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
Send us a text Julie Deem calls out common podcasting myths. Episode Highlights: Success comes from authenticity and consistency, not celebrity status. Consistency is more important than frequency. Podcasts are strategic marketing tools. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/…
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Daily Deals
Daily Deals
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