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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Fightnwords presents Sports Talk with Don Henderson
Manage episode 450082318 series 34043
Контент предоставлен Fightin Words Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Fightin Words Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join our knowledgable and experienced as they review all the sports action from the week month year and yesteryear Our special guest tonight are Philadelphia Phillies all star shortstop Mr Larry Bowa Philladelphia Eagles communiations director MrBilly Warndel
…
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1831 эпизодов
Manage episode 450082318 series 34043
Контент предоставлен Fightin Words Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Fightin Words Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join our knowledgable and experienced as they review all the sports action from the week month year and yesteryear Our special guest tonight are Philadelphia Phillies all star shortstop Mr Larry Bowa Philladelphia Eagles communiations director MrBilly Warndel
…
continue reading
1831 эпизодов
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Fightin Words Radio Network
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1 fightnwords presents our flagship program Fightnwords 1:31:00
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join our experience staff as they review all the fight action from around theworld
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Fightin Words Radio Network
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1 Fightnwords presents Sports talk with Don Henderson 1:18:00
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Join our knowledgable and experiencedstaf asthey reiew all the sports actionfromaroun the world. Tonights special guest is Mr tee Kinsella authoe baseball historian and sportswriter Our NFLrap upwith Treoe Basso\
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Fightin Words Radio Network
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1 Fightnwords presents ou rFlagship program FIGHTNWORDS 1:28:00
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Join our experienced and knowledgeable staff as they review all the fight mma and ufc actionoftheweekmonth year and yesteryear Adto the programallinand share
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Fightin Words Radio Network
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1 Fightnwords presents Sports Conversation with Don Hnderson 1:59:00
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Join our learned and knowledgable staff as the bring over 499 years of joined sports casting This weeks special guest are Mr Doug Fernandez sportswriter and author Mr Mike Schlze Director of omunications for the Reliaquest Bowl
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Fightin Words Radio Network
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1 Fightnwords presents our flagship program FIGHTNWORDS 1:28:00
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Join our experienced and knowledageble staff as theyreview all the results from around the world Tonights specil guest is Frankie Freight Train Fillipone
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Fightin Words Radio Network
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1 Fightnwords presents Sports conversations with Don Henderson 1:59:00
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Join our eperienced and knoledgable staff as they review all the sports action from all around the world Tonights speial guest are Mr Ira Kaufman E S P N analysus and N F L Hall of Fame staff and Mr Dan Baker long time Phillies announcer and radio voice
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1 Fightnwords presents our flagship program Fightnwords 1:30:00
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Join our experienced and knowledgable asthey review all the fight MMA and UFC action of the week month year and yestertear
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Fightin Words Radio Network
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1 Fightnwords presents Sports Talk with Don Henderson 1:59:00
1:59:00
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Join our knowledgable and experienced as they review all the sports action from the week month year and yesteryear Our special guest tonight are Philadelphia Phillies all star shortstop Mr Larry Bowa Philladelphia Eagles communiations director MrBilly Warndel
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Fightin Words Radio Network
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1 Fightnwords presents our flagship program Fightnwords 1:16:00
1:16:00
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Join our experienced and knowledgabel staf with a combined 150 years offight M M A and U F C Review woth us all the fight action frm every part of te globe
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Fightin Words Radio Network
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1 Fightnwords presents Sports Conversation with Don Henderson 1:59:00
1:59:00
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Join our knowledgable eperienced and learned staff as they review all the sports action from around the world . Listen as they speak to and interview yjr msjor player who are long time friends Tonights guest are Coach Dick Vermile of the PhiladelphiaEagles and U C L A Director of communications for the RealiQuest Bowl Mr Mike Schulze…
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Fightin Words Radio Network
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1 Fightnwords presents Sports conversation with Don Henderson 1:59:00
1:59:00
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Join our experieced and knowageable staff as they review al the sports action from around the globe This week speial guest is Mr Mike Schulze the Director of Communications for the RealiQuest bowl
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1 Fightnwords presents our flagship program Fightnwords 1:09:00
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Join our knowedgabe and experienced staff as theyreiew all the fightmms sf ufc sctio from around the world Jion the fun and call in
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1 Fightnwords presents our Flagship program Fightnwords 1:25:00
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Join the fun and callin as our ezperienced and knowledgeable staff as they review all the fight MMA abd UFC fromthe week month year and yesteryear,
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1 Fightnwords Presents Sports Conversation with Don Henderson 1:57:00
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Joim the fun learn more about sports call in and talk ti the experets players and broadcasters This weeks special guest is Mr Mike Shulze Director of Communications forthe RealiQuest Bowl
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1 Fightnwods presents Sports conversations with Don Henderson 1:58:00
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Join our knowledageable and experienced staff as they review all the sports action drom around the world for the week month years and yesteryear Toights special guest isMr Billy Warndel of the Philadelphia Eagles
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