

РЕКЛАМА
In this episode of Stronger Sales Teams, host Ben Wright engages with Mike Latch to explore the complexities involved in establishing an effective sales process and the role of technology in business scaling. Emphasising the importance of integrating a structured sales process with technology, Mike presents straightforward strategies that are accessible for businesses of all sizes. The conversation underscores the significance of onboarding programmes, scalable processes, and the strategic utilisation of technological solutions to bolster performance rather than impede it. Drawing from his extensive technical expertise, Mike offers practical guidance on managing sales teams, illustrating how well-defined sales processes can transform even large sales teams into efficient, revenue-generating entities without sacrificing quality.
About the Guest:
Mike Latch is the CEO and co-founder of Patter AI, an innovative sales enablement technology firm located in the United States. With more than 20 years of experience in both technical and sales domains, Mike possesses a diverse background that includes electrical engineering, physics, and strategic sales. His distinctive combination of skills was instrumental in scaling his previous venture from $50 million to over $1 billion in revenue, culminating in its acquisition by ADT. Furthermore, Mike is a co-author of the book titled “Sales Sucks”.
https://www.salessucksbook.com/
Key Takeaways:
Time Stamps:
0:00 Intro
1:03 Guest Introduction
3:17 About Mike Latch
6:19 Getting The Sales Process Right
8:51 Dealing With Sales Leaders on Having Functioning Sales Processes
10:54 Where To Start in Building a Sales Process
13:56 Blending Tech in the Sales Process
18:10 Using Tech and Sales Processes To Scale Your Business
23:35 "Sales Sucks"
25:25 Outro
Rate, Review, & Follow
If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!
I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.
112 эпизодов
In this episode of Stronger Sales Teams, host Ben Wright engages with Mike Latch to explore the complexities involved in establishing an effective sales process and the role of technology in business scaling. Emphasising the importance of integrating a structured sales process with technology, Mike presents straightforward strategies that are accessible for businesses of all sizes. The conversation underscores the significance of onboarding programmes, scalable processes, and the strategic utilisation of technological solutions to bolster performance rather than impede it. Drawing from his extensive technical expertise, Mike offers practical guidance on managing sales teams, illustrating how well-defined sales processes can transform even large sales teams into efficient, revenue-generating entities without sacrificing quality.
About the Guest:
Mike Latch is the CEO and co-founder of Patter AI, an innovative sales enablement technology firm located in the United States. With more than 20 years of experience in both technical and sales domains, Mike possesses a diverse background that includes electrical engineering, physics, and strategic sales. His distinctive combination of skills was instrumental in scaling his previous venture from $50 million to over $1 billion in revenue, culminating in its acquisition by ADT. Furthermore, Mike is a co-author of the book titled “Sales Sucks”.
https://www.salessucksbook.com/
Key Takeaways:
Time Stamps:
0:00 Intro
1:03 Guest Introduction
3:17 About Mike Latch
6:19 Getting The Sales Process Right
8:51 Dealing With Sales Leaders on Having Functioning Sales Processes
10:54 Where To Start in Building a Sales Process
13:56 Blending Tech in the Sales Process
18:10 Using Tech and Sales Processes To Scale Your Business
23:35 "Sales Sucks"
25:25 Outro
Rate, Review, & Follow
If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode!
I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.
112 эпизодов
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