Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Can hefty fines hold social media giants accountable?
Manage episode 451167062 series 3599378
Контент предоставлен SWM Podcasts and 7NEWS Podcasts. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SWM Podcasts and 7NEWS Podcasts или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Sunrise is joined by the Founding Director of Western Sydney Women, Amanda Rose and broadcaster, Neil Mitchell to discuss the Sydney-wide rail shutdown, the hefty fines social media giants could face for violating new age restriction laws and the Adelaide City Council considering a speed limit proposal to enhance urban safety.
See omnystudio.com/listener for privacy information.
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ПоделитьсяManage episode 451167062 series 3599378
Контент предоставлен SWM Podcasts and 7NEWS Podcasts. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SWM Podcasts and 7NEWS Podcasts или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Sunrise is joined by the Founding Director of Western Sydney Women, Amanda Rose and broadcaster, Neil Mitchell to discuss the Sydney-wide rail shutdown, the hefty fines social media giants could face for violating new age restriction laws and the Adelaide City Council considering a speed limit proposal to enhance urban safety.
See omnystudio.com/listener for privacy information.
4768 эпизодов
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Sunrise is joined by Education Minister Jason Clare and Deputy Liberal Leader Sussan Ley to discuss an alleged terror plot targeting Liberal leader Peter Dutton. See omnystudio.com/listener for privacy information.
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President Trump has paused his 'Liberation Day' tariffs for 90 days, cutting them to 10% for all countries except China, which now faces a 125% rate. Australia sees no relief, and Trump is ramping up his tough talk on trade deals. For more, Conservative Political Commentator, Ben Ferguson joins. See omnystudio.com/listener for privacy information.…
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The Australian share market has bounced back a bit after a rocky start to the week. But fresh concerns hit again after the White House announced a 50% tariff on Chinese goods. Aussies are also being warned not to panic about their super, with more uncertainty ahead. See omnystudio.com/listener for privacy information.…
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