Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Контент предоставлен Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Guerrilla Marketing Secrets | Peter Freedman
Manage episode 451395769 series 1816738
Контент предоставлен Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Capturing attention in a sea of digital noise is a challenge and an art form. In this episode of Authors Who Lead, Peter and I discuss the importance of humor and creativity in public relations (PR), highlighting strategies that propelled the mental health app Calm into the spotlight. Peter shares invaluable insights on the power of quirky PR, creative naming, and the essential practices startups should adopt for effective branding and marketing.
Timestamp:
00:00 Inspired by involvement with the meditation app Calm.
04:48 Calm succeeded by being lighthearted and approachable.
06:48 "Silly PR outshines serious PR with creativity."
12:13 Nontraditional PR is consumer-led, engaging marketing.
14:03 Viral movie about sheep shown globally.
18:08 Assess the client's comfort with quirky strategies first.
23:01 Calm's clever marketing: viral sponsorships and advocacy.
24:55 Good ideas naturally spread worldwide without effort.
29:45 Sleepstorming coined; idea gained media attention.
31:48 First sleep storyteller in residence gains attention.
36:56 Brands grow up and lose their playful creativity.
39:26 Design for attention early; marketing essential throughout.
42:05 "Essential book for leaders, authors, creators."
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage
341 эпизодов
Guerrilla Marketing Secrets | Peter Freedman
Authors Who Lead - Learn to write a book from bestselling authors and leaders
Поделиться
Manage episode 451395769 series 1816738
Контент предоставлен Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Capturing attention in a sea of digital noise is a challenge and an art form. In this episode of Authors Who Lead, Peter and I discuss the importance of humor and creativity in public relations (PR), highlighting strategies that propelled the mental health app Calm into the spotlight. Peter shares invaluable insights on the power of quirky PR, creative naming, and the essential practices startups should adopt for effective branding and marketing.
Timestamp:
00:00 Inspired by involvement with the meditation app Calm.
04:48 Calm succeeded by being lighthearted and approachable.
06:48 "Silly PR outshines serious PR with creativity."
12:13 Nontraditional PR is consumer-led, engaging marketing.
14:03 Viral movie about sheep shown globally.
18:08 Assess the client's comfort with quirky strategies first.
23:01 Calm's clever marketing: viral sponsorships and advocacy.
24:55 Good ideas naturally spread worldwide without effort.
29:45 Sleepstorming coined; idea gained media attention.
31:48 First sleep storyteller in residence gains attention.
36:56 Brands grow up and lose their playful creativity.
39:26 Design for attention early; marketing essential throughout.
42:05 "Essential book for leaders, authors, creators."
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage
341 эпизодов
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Похожие на Authors Who Lead - Learn to write a book from bestselling authors and leaders
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
…
continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
James Altucher interviews the world's leading peak performers in every area of life. But instead of giving you the typical success story, James digs deeper to find the "Choose Yourself" story - these are the moments we relate to... when someone rises up from personal struggle to reinvent themselves. The James Altucher Show brings you into the lives of peak-performers: billionaires, best-selling authors, rappers, astronauts, athletes, comedians, actors, and the world champions in every field, ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
