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The Modern FMS with Cubby CEO Matt Engfer
Manage episode 452158051 series 3470116
In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The conversation explores critical topics like revenue management, future tech landscapes, and the importance of having a product-led company. The discussion delves into practical strategies for pricing, the value of customer feedback, and the nuances of effective marketing in a need-based industry.
In this episode, we discussed:
00:30 Matt Engfer's Journey to Self Storage
01:19 The Inspiration Behind Cubby
02:56 Challenges in the Self Storage Industry
05:07 Matt's Background and Early Career
10:10 Lessons from Marketing and Tech
27:04 Building a Successful Software Company
32:26 Challenges and Opportunities in Self-Storage Tech
33:02 Exploring White Space in Self-Storage
36:45 Revenue Management Strategies
47:39 Marketing's Impact on Revenue
54:30 Customer-Centric Product Development
If you haven’t already, go download the second edition of our industry report:The State of Technology in Self Storage. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.
26 эпизодов
Manage episode 452158051 series 3470116
In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The conversation explores critical topics like revenue management, future tech landscapes, and the importance of having a product-led company. The discussion delves into practical strategies for pricing, the value of customer feedback, and the nuances of effective marketing in a need-based industry.
In this episode, we discussed:
00:30 Matt Engfer's Journey to Self Storage
01:19 The Inspiration Behind Cubby
02:56 Challenges in the Self Storage Industry
05:07 Matt's Background and Early Career
10:10 Lessons from Marketing and Tech
27:04 Building a Successful Software Company
32:26 Challenges and Opportunities in Self-Storage Tech
33:02 Exploring White Space in Self-Storage
36:45 Revenue Management Strategies
47:39 Marketing's Impact on Revenue
54:30 Customer-Centric Product Development
If you haven’t already, go download the second edition of our industry report:The State of Technology in Self Storage. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.
26 эпизодов
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