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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Writer of ‘Pocket Miracles’ shares the importance of looking for daily miracles
Manage episode 453302882 series 1357252
Контент предоставлен BYU-Idaho Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BYU-Idaho Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
“Pocket Miracles” book teaches people how to find and document personal miracles in their daily lives. Author Karalee Anjewierden talks about the importance of miracles with BYU-Idaho Radio reporter Vanessa Willardson.
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5663 эпизодов
Manage episode 453302882 series 1357252
Контент предоставлен BYU-Idaho Radio. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BYU-Idaho Radio или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
“Pocket Miracles” book teaches people how to find and document personal miracles in their daily lives. Author Karalee Anjewierden talks about the importance of miracles with BYU-Idaho Radio reporter Vanessa Willardson.
…
continue reading
5663 эпизодов
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×The City of Rexburg is hosting a competition for small businesses and entrepreneurs March 13. Cody Miller interviewed Aaron Denney Economic Development Specialist, about this event.
News Reporter Jack Esplin spoke with Idaho Potato Commission President and CEO Jamey Higham about the IPC's new Potato Lip Balm released for Valentine's Day.
The Greater Blackfoot Chamber of Commerce will host the State of the City/County Luncheon on February 19. Cody Miller interviews Jamie Popejoy about the event.
Professional storyteller Mo Reynolds shares a story from India about why families are essential not only in the gospel of Jesus Christ but also in everyday life. To view the sources of the stories and the it's country of origin, click on these links. https://kids.nationalgeographic.com/geography/countries/article/india https://www.theflavorbender.com/sri-lankan-chicken-curry/ https://www.activityvillage.co.uk/india https://www.amazon.com/Tales-India-Bengal-Punjab-Tamil/dp/1452165912…
Evie Clair and the Union are debuting their new band in a one night only Valentine’s Day concert with their favorite love songs.
With special guests Aisha de Haas and Nova Y. Payton, the Idaho Falls Symphony is celebrating female jazz voices in partnership with Eastern Idaho Regional Medical Center.
A night of fun awaits at Pick Me Up where Art With Addi will host a Paint and Sip for all ages
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BYU-Idaho Radio
![BYU-Idaho Radio podcast artwork](/static/images/64pixel.png)
Jenet Erickson, who is an associate religion professor and research fellow at the BYU Wheatley Institute, shares a gospel message about forming covenants with Christ to combat loneliness. She advocates for building relationships, getting married, and having children. Article: https://www.byui.edu/radio/devotional/byu-professor-jenet-erickson-shares-message-about-marriage-at-byu-idaho-devotional…
In this interview, Jenet Erickson shares her background and why forming meaningful relationships, getting married, and having children can help combat the loneliness epidemic. Article: https://www.byui.edu/radio/devotional/byu-professor-jenet-erickson-shares-message-about-marriage-at-byu-idaho-devotional…
Madison Junior High School’s Indoor Percussion Program, led by director Michael Petersen, offers students the opportunity to develop their musical skills through both JV and Varsity groups. Now in its second year, the program provides a space for students to grow, compete, and find their rhythm in a supportive environment.…
Dallin Pond and Audrey Despain have enjoyed making social media videos with their dad, Ricky Pond, the last 5 years.
A BYU-Idaho recreation basketball team secured a dominant 96-79 victory over a Provo, Utah exhibition team. The night was made even more exciting by the Financial Aid Scholarship skills challenges, where students won four $500 scholarships and one full-tuition scholarship through on-court competitions.…
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BYU-Idaho Radio
![BYU-Idaho Radio podcast artwork](/static/images/64pixel.png)
Rexburg Restaurant Rush is back with 25 local restaurants ready to give you discounts and a chance to win prizes. It starts February 28th. Cody Miller interviews Becca Stucki about this event.
Idaho Falls FamilySearch Center will host a Black Family History Day, with classes and more. Cody Miller interviews Bob Comstock, Suzann Comstock and Bill Forsyth.
BYU-Idaho student Carl Hylton experiences his first semester of college away from
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