Unlocking the Power of Social Insights with Maz Nadjm

Getting to Aha! with Darshan Mehta

In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape.
Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation. He also discusses the future of AI in marketing, the need for checks and balances, and the crucial role of human oversight in leveraging these powerful technologies.
KEY TAKEAWAYS
👉 Social Media as an Insight Tool: Maz highlights how social platforms are goldmines for understanding customer behavior. From passionate reviews to raw feedback, these spaces provide insights that traditional CRMs can’t capture.
👉 AI in Marketing: Generative AI is revolutionizing how businesses automate tasks, create personalized experiences, and engage with customers at scale. However, Maz warns about over-reliance on AI, stressing the importance of human intuition and creativity.
👉 The Value of Listening: Whether launching a product or refining a strategy, Maz underscores the importance of actively listening to customer conversations to uncover hidden opportunities.
👉 Future Trends: AI will continue to scale content creation, enhance hyper-personalization, and streamline operations. Yet, human oversight remains critical to ensuring ethical and effective use.
👉 Checks and Balances for AI: With great power comes great responsibility. Maz discusses the need for governance to prevent misuse of AI technologies, drawing parallels to the evolution of social media.
Listen Now!
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Maz Nadjm on LinkedIn: https://www.linkedin.com/in/maznadjm/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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