157 | How to Have the Confidence You Need to See BIG Results

AMPLIFY Your Brand and Business

Loved the episode? Have a topic or guest host request? Send me a text message!

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

год назад 22:53

MP3•Главная эпизода

The foundational piece that EVERY strong brand has (it's the one thing that determines the success you achieve in your business)
What it really means to "be known" for something
How to show up authentically and share your message with confidence

Ways we can work together:

<<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
<<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

Say hello on Instagram 👋
Join the email community ✍🏻
Leave a review on Apple Podcasts 🎙

167 эпизодов

#Entrepreneur #Business #Self-Improvement #Krista Marie #Women Business Owners #Women Entrepreneurs #Podcasting Education

157 | How to Have the Confidence You Need to See BIG Results

AMPLIFY Your Brand and Business

published год назад

MP3•Главная эпизода

The foundational piece that EVERY strong brand has (it's the one thing that determines the success you achieve in your business)
What it really means to "be known" for something
How to show up authentically and share your message with confidence

Loved the episode? Have a topic or guest host request? Send me a text message!

Ways we can work together:

<<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out!
<<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

Say hello on Instagram 👋
Join the email community ✍🏻
Leave a review on Apple Podcasts 🎙

167 эпизодов

#Entrepreneur #Business #Self-Improvement #Krista Marie #Women Business Owners #Women Entrepreneurs #Podcasting Education

Все серии

1
166 | How to Get More Clients From Your IG Posts 18:03

15 hours назад18:03

18:03

Work with me 1:1 to refine your content strategy and create messaging that attracts dream clients. Learn more at heykristamarie.com/coaching -- Does it ever feel like your content is getting likes and shares, but it’s not actually leading to new clients? You’re not alone. The real indicators of content that converts are completely different than how many likes comments or shares it gets. In this episode, we’re diving into the #1 question you should ask yourself every time you create content so you can stop posting just to post—and start attracting dream clients who feel compelled to reach out and are ready to work with you. Topics discussed: Why likes and shares aren’t real conversion metrics —and what to track instead. The biggest content mistake that keeps people scrolling past your posts. How to create messaging that speaks to what your dream clients think they need. Quick action step : A simple tweak to make your next post more effective. I can’t wait for you to dive into today’s episode and start creating content that actually brings in inquiries and sales! Send me a DM on Instagram @heykristamarie and let me know your biggest takeaway! Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
165 | Content That Converts: The Strategy Behind More Engagement and Sales 30:04

8 дней назад30:04

30:04

Work with me 1:1 to refine your content strategy and create messaging that attracts dream clients. Learn more at heykristamarie.com/coaching -- Does it ever feel like you’re putting out content, but no one is really engaging—or worse, you're not seeing an increase in inquiries? In this episode, we’re diving into why your content isn’t standing out and what you can do to fix it . We’ll cover the biggest mistakes people make when creating content, why more visibility doesn’t always mean more sales, and how to shift your messaging so it connects with the right people. If you’re ready to stop posting just to post and start creating content that actually brings in dream clients, this episode is for you! Topics discussed: Why your content isn’t converting: The most common mistakes keeping you stuck. How to stand out in a crowded space: Small tweaks that instantly make your content more compelling. The visibility trap: Why posting more isn’t always the answer (and what to do instead). Quick action steps: A simple framework to make your next post more impactful. -- I can't wait for you to dive into today's episode and walk away with a content plan that is sustainable and converts your dream clients! Send me a DM on Instagram @heykristamarie and let me know your biggest takeaway! Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

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164 | The Secret to Getting Dream Clients Who Don’t Question Your Rates 21:29

15 дней назад21:29

21:29

Work with me 1:1 to refine your messaging so your brand consistently attracts premium clients. Learn more at https://heykristamarie.com/coaching -- Are you tired of potential clients raving about your work, but then when it comes time to book saying, "You're out of my budget" or "I love your work, but I can’t afford it right now" ? In this episode, we’re breaking down exactly how to position your brand and messaging so you consistently attract clients who are ready—and excited—to pay premium prices. We’ll cover the mindset shifts, messaging strategies, and brand positioning tweaks that will help you step into your expertise and attract high-value clients who see your work as an investment, not just a cost. If you’re ready to start booking premium clients with ease, this episode is for you! Topics we discussed in today's episode: Why your dream clients are hesitating to pay premium prices (and how to fix it) Small tweaks to make in your messaging that instantly elevate your brand's perceived value What your content needs to do (and how to say it) to attract premium clients I can't wait for you to tune in! 🎧 If today’s episode resonated with you, take a look at your current brand messaging—are you speaking to clients who are ready to invest? If not, what small shifts can you make today? Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

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163 | Get Found on Google: How SEO Helps Me Book More Clients Than Instagram 23:37

5 weeks назад23:37

23:37

Work with me 1:1 to create a marketing strategy that aligns with your goals and drives consistent leads. Visit heykristamarie.com/coaching to learn more. Are you relying solely on Instagram to attract clients? In this episode, we’re diving into why SEO and blogging deserve your attention in 2025 and how they can transform your business into a client-generating machine. I’ll share my personal journey of optimizing my website and blog to move from the bottom of search rankings to the second spot on Google—and why almost all my leads now come from my website. Tune in to discover why SEO doesn’t have to take years to work, how to make blogging easier with simple strategies, and why this long-term investment will set your business apart. Topics we discuss: Why SEO is your most underrated tool for 2025: Using it to attract leads while you sleep. The truth about blogging: Why it’s not dead and how to boost your search rankings. The power of clarity: How defining what you want to be known for simplifies your SEO strategy. Simple SEO tips to start today: Easy ways to optimize your website and build momentum. Balancing Instagram and SEO: How to repurpose long-form content to streamline your efforts. I can't wait for you to tune in! 🎉 Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
162 | Building a Confident Brand That Clients Can’t Resist 14:53

6 weeks назад14:53

14:53

In this episode, we’re diving into how to post with conviction and build a brand that naturally attracts dream clients . We’ll talk about how to claim your expertise with confidence, and how showing up with intention transforms not only your content but also your results. This episode will help you shift your mindset, uplevel your confidence, and create a brand that truly stands out. Topics we discuss: The power of self-belief: How your lack of self-belief and confidence is hindering your business success. Owning your expertise: Why claiming your skills makes selling easier (& how to do it in a non cringe way). Building trust with your audience: How to position yourself as the solution they’ve been searching for. I can't wait for you to tune into today's episode! 🎧 Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
161 | Simple Content and Messaging Strategies That Will Make Your Business Stand Out 24:41

7 weeks назад24:41

24:41

Work with me 1:1 to refine your messaging and create content that sets your brand apart. Learn more at heykristamarie.com/coaching . -- Do you feel like you’re constantly chasing trends trying to figure out what to post, and hoping for more engagement on IG? In this episode, I’m sharing how to create content and messaging that actually stands out and resonates with your audience . We’ll dive into how to develop a stronger brand voice, and the small shifts that can make a big difference in how your content connects. Tune in to learn how to stop the scroll, attract dream clients, and build a brand that feels both authentic and recognizable. Topics we discussed: How focusing on what’s “popular” undermines your brand’s uniqueness How to create content that has your dream client saying "I NEEDED this!" Simple questions to help you create content effortlessly and with confidence The steps to create consistent, authentic messaging that makes your business unforgettable I can't wait to hear your takeaways! 🎧 Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

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160 | How to Create a Business Strategy for 2025 That Attracts Clients With Ease 17:53

8 weeks назад17:53

17:53

Work with Krista 1:1 to design a personalized brand & business strategy that aligns with your vision and attracts clients with ease. Learn more at heykristamarie.com/coaching . -- Are you ready to build a business strategy for 2025 that doesn’t just work—but feels aligned, streamlined, and effective? In this episode, we’re diving into how to create a plan that attracts clients consistently without the overwhelm . I’ll share actionable tips to help you identify what you want to be known for, align your offers with your goals, and structure a strategy that supports your vision for growth. If you’re tired of chaotic plans that don’t deliver, this episode will show you how to step into 2025 with clarity and confidence. Topics Discussed: The foundation of a strong strategy: How to define what you want to be known for in your industry. Make your offers irresistible: How to prime your audience for your next launch and align your content to sell with ease. Optimize your offer funnel: Create pathways for dream clients at different stages and price points. Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
159 | The One Thing Every Successful Brand Has (And Why It Matters) 18:59

9 weeks назад18:59

18:59

Work with Krista 1:1 to build a brand that stands out and does all of the selling for you. Learn more at heykristamarie.com/coaching . -- What sets successful brands apart from the rest? In this episode, I’m uncovering the one thing every thriving brand has—and why it’s the key to standing out and attracting dream clients . If you’ve ever felt like you’re spinning your wheels without seeing results, this conversation will help you refocus your energy on what truly matters. Tune in to learn how to prioritize your strategy, create content that connects, and build a brand that works for you 24/7. Topics Discussed: The ONE thing you need to create a successful brand: The single most important element your brand needs to attract dream clients. Content that converts: How to create messaging that resonates and drives action. What really matters: Why visuals alone won’t make your brand stand out—and what will. Consistency is key: How showing up regularly will transform your visibility and results. Your next steps: Actionable tips to build a brand that stands out and gets results. Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
158 | Why Visibility Isn’t About Going Viral (And What to Do Instead) 23:52

10 weeks назад23:52

23:52

Work with Krista 1:1 to build a brand and business that feels aligned and attracts dream clients with ease. Learn more at heykristamarie.com/coaching -- Does getting more visible in your business feel overwhelming? In this episode, we’re diving into how to create a visibility strategy that feels simple, intentional, and effective . Forget chasing trends or going viral—this conversation is all about building meaningful connections with your audience and growing your brand in a way that works for you. Whether you’re just starting out or looking to level up your visibility, you’ll walk away with actionable steps to feel confident and consistent in showing up. Tune in now to take the overwhelm out of getting visible! Topics Discussed: The key to visibility that books out your offers: Learn how to simplify your strategy and focus on what truly works. Stop chasing trends: Why meaningful engagement is more effective than going viral. Deepen your audience connection: How to build trust and loyalty by showing up authentically. Consistency made easy: Strategies to commit to showing up—even when it’s tough. The mindset shift you need: How focusing on quality over quantity will transform your visibility efforts. Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
157 | How to Have the Confidence You Need to See BIG Results 22:53

11 weeks назад22:53

22:53

If this episode gave you the confidence boost you needed, I’d love to hear about it! Send me a DM on Instagram @heykristamarie , and let me know what you’re taking action on today. And if you loved the episode, share it on your stories (+ tag me!) so we can inspire more amazing business owners like you! -- Building your brand and business can feel overwhelming, especially if you’re doubting yourself or unsure where to start. In this episode, I’m sharing the mindset shifts and core beliefs you need to confidently build a personal brand that sets you apart and grows your business . If you’re ready to step into the confident, impactful version of yourself and let your brand do the selling for you, this episode is for you. Topics we discuss: The foundational piece that EVERY strong brand has (it's the one thing that determines the success you achieve in your business) What it really means to "be known" for something How to show up authentically and share your message with confidence Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
156 | How to Feel Confident and Prepared for Your Next Brand Photoshoot 31:37

12 weeks назад31:37

31:37

Book me for your next brand photoshoot by visiting heykristamarie.com Work with me 1:1 to build out your brand strategy! Visit heykristamarie.com/coaching to learn more about how we can work together. -- Does the thought of planning your next brand photo shoot leave you feeling stressed out? Are you putting off taking new brand photos because it feels like it's way too much work to get everything together? You’re not alone! In this episode, I’m sharing how to feel confident and prepared for your next brand photoshoot so you can walk in to the session with clarity and walk out with stunning photos that truly represent you and your brand. From choosing the right location to picking outfits that feel like you, I’ll guide you through the exact steps I use with my clients to make the process stress-free and successful. Whether you’re gearing up for your first photo shoot or want to up-level your next one, this episode will help you create photos you love and feel proud of. Topics we discuss: How to plan your shoot for maximum variety and impact Picking outfits and locations that match your brand’s vibe The key to feeling confident in front of the camera Avoiding common mistakes that lead to photoshoot regret Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
155 | The Five-Step Roadmap to (Re)Branding Your Business 28:05

12 weeks назад28:05

28:05

Work with me 1:1 to craft a cohesive and impactful brand that does the selling for you. Learn more at heykristamarie.com/coaching -- Rebranding (or branding for the first time) can feel overwhelming—but it doesn’t have to be. In this episode, I’m breaking down The Five-Step Roadmap to (Re)Branding Your Business so you can create a clear, cohesive, and compelling brand that truly stands out. From creating messaging that speaks to your dream clients, to building a strategy that fits your goals and lifestyle -- this episode is packed with actionable insights to make the process feel simple and stress-free. Whether you’re starting from scratch or refreshing your brand, this roadmap will help you take confident, strategic steps towards building a thriving business. Topics discussed in this episode: The 5 foundational steps of building a strong brand The biggest mistakes entrepreneurs make during a rebrand—and how to avoid them Coming up with a sustainable marketing strategy (that you can keep showing up for) Creating offers that always funnel into each other (to build deeper relationships with clients) Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
154 | Crafting an Elevator Pitch Like THIS Will Skyrocket Your Client Inquiries 17:41

13 weeks назад17:41

17:41

Work with me 1:1 to refine your messaging, create a standout brand and bio, and build a business that does all of the selling for you (so you don't have to). Visit my website to learn more. -- If I asked you to clearly communicate what you do, in a way that doesn't sound like everyone else in your industry (and to do it in 30 seconds or less) -- what would you say? In this episode, we’ll break down exactly how to create a compelling elevator pitch that’s not only clear and unique, but always has people asking "how can I work with you?" You’ll also learn how to apply these same principles to your Instagram bio, ensuring your messaging works for you both online and offline. Tune in now! Topics we discussed: Why a clear elevator pitch is essential for your business (even if you don't meet clients IRL) How your pitch and Instagram bio work together to attract dream clients The three key elements of an elevator pitch that have people immediately wanting to work with you Real-life examples to help you clarify your messaging Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
153 | How to Sell Without Ever Feeling Salesy: A Proven Strategy for Authentically Booking Clients 20:52

13 weeks назад20:52

20:52

Let's work together -- learn more about 1:1 coaching how to master selling authentically (without the pressure and stress): heykristamarie.com/coaching -- If the idea of selling feels cringey or unnatural -- you’re not alone! In this episode, I’m sharing how one of my clients landed her biggest sale from the comfort of her couch (in her pjs) without a cringey sales strategy. You’ll learn how to make selling feel simple, authentic, and effective by showcasing your work and your brand in a way that resonates with your dream clients. Tune in to discover how to shift your mindset around selling and how to book new clients with ease. Topics in this episode: How to sell while never feeling “salesy” The power behind subtle, indirect selling strategies (and why they'll feel so much more natural and authentic) How to shift your mindset to make selling feel simple and sustainable (so you never have to ghost your audience again) Loved the episode? Have a topic or guest host request? Send me a text message! Ways we can work together: << Brand Strategy + Coaching >> Create a brand so strong that clients are sold on working with you before they even reach out! << Brand Photography >> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙…

1
152 | The Real Reason Your Instagram Content Isn’t Converting (And How to Fix It) 19:42

13 weeks назад19:42