It’s New 12/31: Google New Years Volatility, Top Quality Store Badge & Netflix Tudum Search Engine Roundtable podcast

Search Engine Roundtable Podcast

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Tech Barry Schwartz

Player FM - Internet Radio Done Right

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Контент предоставлен Barry Schwartz. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Barry Schwartz или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/now-on-netflix">Now On Netflix</a></span>

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/now-on-netflix">Now On Netflix</a></span> podcast artwork

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Now On Netflix is your guide for what to watch this week on Netflix. Join the writers and editors from Tudum.com as they discuss the latest films and series coming to Netflix - and why you won't want to miss them! Celebrity interviews, exclusive insights, upcoming releases, and a behind-the-scenes look you won’t get anywhere else. New episodes every Thursday. https://www.netflix.com/tudum

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It’s New 12/31: Google New Years Volatility, Top Quality Store Badge & Netflix Tudum

год назад 12:51

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Контент предоставлен Barry Schwartz. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Barry Schwartz или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

It’s New Years and yes, we have Google search ranking volatility and its heated. I posted the Google 2024 search updates infographic. Google has top store quality badges for websites. Netflix has a Tudum section that ranks well in Google Search. And more year end topics.

0:00 - Introduction

1:05 - Netflix Tudum

4:47 - Top Quality Store Badge

6:13 - Google New Years Update Volatility

7:22 - Google 2024 Updates Infographic

7:50 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-31-2024-38660.html

… continue reading

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Search Engine Roundtable Podcast

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It’s New 12/31: Google New Years Volatility, Top Quality Store Badge & Netflix Tudum

Search Engine Roundtable Podcast

published год назад

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MP3•Главная эпизода

Контент предоставлен Barry Schwartz. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Barry Schwartz или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

It’s New Years and yes, we have Google search ranking volatility and its heated. I posted the Google 2024 search updates infographic. Google has top store quality badges for websites. Netflix has a Tudum section that ranks well in Google Search. And more year end topics.

0:00 - Introduction

1:05 - Netflix Tudum

4:47 - Top Quality Store Badge

6:13 - Google New Years Update Volatility

7:22 - Google 2024 Updates Infographic

7:50 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-31-2024-38660.html

… continue reading

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Search Engine Roundtable Podcast

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It’s New 4/15: Google AI Overviews linking to self, structured data SEO, PMax campaigns and bills 12:14

11 hours назад12:14

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Today we covered how Google AI Overviews link to itself and sometimes those go in a loop. Google says structured data does not help with ranking. Google updated its structured data carousel availability. Google Ads PMax campaigns has new lifecycle goals and image controls. Google’s anti-privacy bill push sparked outrange amongst advertisers. 0:00 - Introduction 0:36 - Google AI Overviews officially links to itself 3:58 - Google AI Overviews looping 5:47 - Google on structured data and ranking 7:38 - Google structured data carousel availability 8:56 - Google Ads PMax campaign lifecycle goals and image controls 9:55 - Google anti-privacy bill advertiser outrage 12:07 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News 11:24

5 дней назад11:24

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This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten days. Google refreshes its Merchant opportunities report in Search Console. Google Search is showing more AI Overviews. Google AI Mode now supports images and tests anchor text and URL-based links. Google made it official, AI Overviews can link to its own search results. Google Things to Know and People Also Ask are linking back to its own search results. Bing is also linking back to its own search results in its answers. Copilot Search in Bing is finally officially live. Google is testing “relevant topics” in search. Google Maps shared how Gemini is helping fight spam but does it mess up. Google Business Profiles performance messaging clicks report seems new. Google will remove reviews and ratings from school listings. Google now lets merchants manage their Brand Profiles. Google updated some of its Merchant Center product specifications. Google Ads clarified a number of its suspension policies. Google Ads PMax campaigns has new lifecycle goals and image controls. Google Ads will improve its customer support experiences. Google Search has video ads. Google Ads has this overlay hover product format. Google AdSense new rewarded ads beta. Apple Intelligence raters guidelines were leaked. That was the search news this week at the Search Engine Roundtable . Sponsored by Similarweb , Similarweb created an SEO benchmark report, analyzing organic traffic of 10,000 websites in 10 industries to help brands understand what 'good' looks like in their industry. The key metrics include (1) monthly visits (2) Website engagement metrics and (3) SERP metrics including AI Overview presence, zero-click searches, and organic difficulty. Also, well known SEOs such as Aleyda Solís, Barry Adams, Sophie Brannon and Fabrizio Ballarinis contributed to the report. I linked to the report in the description below at bit.ly/4h4v4ZP . 0:00 - Introduction 1:30 - Google Search Ranking Volatility Kicks In April 9th & 10th 1:58 - Google Discover Coming To Desktop After Years Of Testing 2:47 - Google Search Analytics API Hourly Data For Past 10 Days 3:20 - Google Refreshes Its Merchant Opportunities Report 3:38 - Google Search With More AI Overviews 3:57 - Google AI Mode Gains Search With Image Multimodal Capabilities With Lens 4:16 - Google AI Mode Tests Anchor Text & URL Base Links 4:42 - Official: Google AI Overviews Link To More Search Results 5:15 - Google Things To Know Also Linking Back To More Search Results 5:42 - Bing Answer Snippets Also Linking To More Search Results 5:56 - Copilot Search in Bing Now Officially Live 6:23 - Google Search Relevant Topics 6:33 - Google Maps Blocked 240 Million Fake Reviews, 70 Million Edits, 12 Million Fake Listings In 2024 7:12 - Google Business Profiles Performance Messaging Clicks Report 7:26 - Google To Drop Reviews On School Business Profiles 8:00 - Google Letting Merchants Manage Brand Profiles 8:22 - Google Updates Some Merchant Center Product Specs 8:37 - Google Ads Adds Clarifications To Its Suspension Policies 9:00 - Google Ads PMax Campaigns New Lifecycle Goals & Image Controls 9:28 - Google Ads: Ongoing Efforts To Improve Support Experiences 9:52 - Google Search Video Ads 10:09 - Google Ads More Button Overlays More Products In Hover 10:20 - Google AdSense New Rewarded Ads Beta 10:36 - Apple Intelligence Raters Guidelines Leaked 11:10 - Conclusion…

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It’s New 4/10: Google Ads PMAX goals, Brand profile management, AI mode links, ranking volatility & hourly API data 9:23

5 дней назад9:23

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Today we covered how Google Ads has new goals and image controls for PMax campaigns. Google Brand profile management is coming. Google AI Mode is testing new links. Google Search ranking volatility heats up. Google Search Analytics API finally gets hourly data. 0:00 - Introduction 1:19 - Google Ads PMax goals and image controls 2:54 - Google Brand profile management 5:18 - Google AI Mode link tests 6:50 - Google Search ranking volatility 7:21 - Google Search Analytics hourly API data 8:08 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 4/9: Google Discover on Desktop, Google Ad Support, Demand Gen metrics & Google Business Profile metrics 11:00

6 дней назад11:00

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Today we covered how Google confirmed it will be bringing Google Discover to its desktop home page. Google Ads Demand Gen Platform comparable metric is available for conversion activity. Google Ads is working on improving its support. Google Merchant Center updated some of its product specifications. Google Business Profiles has a new messaging clicks report and some wonky driving direction API data. 0:00 - Introduction 1:00 - Google Discover on desktop 3:07 - Google Demand Gen Platform Comparable metric 5:25 - Google Ads support to improve 7:38 - Google Merchant Center product spec updates 8:30 - Google Business Profiles messaging clicks report 9:40 - Google Business Profiles weird API data 10:32 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 4/8: Google AI Mode, map spam, linking to self, merchant report, AIO grows & TikTok ad spend 10:05

7 дней назад10:05

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Today we covered Google AI Mode gaining image uploads and multimodal capabilities. Google Maps blocked tons of spam, but was it too much. Google’s things to know and people also ask linking back to itself. Google Search Console updates the merchant opportunities report. Google AI Overviews growth across all tracking tools. Advertisers are pulling back from TikTok. 0:00 - Introduction 1:36 - Google AI Mode images 2:14 - Google Maps spam report 3:47 - Google things to know and PAA linking to itself 4:51 - Google Merchant opportunities report 5:15 - Google AI Overviews continues to grow 7:41 - Advertisers pull back from TikTok 9:00 - More Semrush data on ChatGPT 9:49 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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t’s New 4/7: Apple Intelligence raters leak, Google Video ads, relevant topics and TikTok extension 11:56

8 дней назад11:56

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Today we covered the Apple Intelligence quality raters guidelines document leak. Google is now also able to use your content in your emails for Google Search. We also spoke about Google testing relevant topics in the search results. Google is testing video ad formats in Google Search. Google Ads demand gen seen more. TikTok sale was extended yet again. 0:00 - Introduction 1:00 - Apple Intelligence raters leak 2:30 - Google using your email content 4:48 - Google testing relevant topics in search 6:55 - Google Search video ad format 8:15 - Google Ads Demand Gen screenshots 9:52 - TikTok sale deadline extended again 10:33 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving 9:46

12 дней назад9:46

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This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results, like crazy. Google can now also use your email content, not just website content, for its search results. Google News should be fully transitioned to the automatically generated publication pages. Microsoft’s Bing Copilot Search seems to be fully live. Google will officially allow for double-serving ads. Google Local Service Ads went down on Wednesday for most of the day. Google local questions and answers feature seemed to mostly disappear. Google AI summaries are showing up on some local knowledge panels. Google AI Overviews test showing “check important info” as a disclaimer. Microsoft Advertising pushed out a number of ad updates. Google agreed to settle for $100 million over an old ads geo-targeting class action lawsuit. That was the search news this week at the Search Engine Roundtable . Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com . Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out. 0:00 - Introduction 0:50 - Google April Post Core Update Ranking Volatility Heats Up 1:30 - Google March 2025 Core Update Impact Multiple Poll Results 2:05 - Google: We Don't Have A Brand-Ranking System But... 3:00 - Google Ranking Reddit AI Translated Pages Too Well 3:55 - Google To Subscribe To Your Emails To Find Marketing Content For Your Listings 4:56 - Google News Fully Transitioned To Automatically Generated Publication Pages 5:14 - Microsoft Bing Copilot Search Now Live 5:42 - Google To Allow Double Serving Ads In Different Ad Locations On Same Page 6:25 - Google Ads Tests Show More Overlay To Load More Ads 6:45 - Google Local Service Ads Advertisers Console Down All Day 7:14 - Google Responds To Comprehensive PMax Report 7:41 - Google Local Questions & Answers Feature Gone? 8:11 - Google AI Summaries Now In Local Knowledge Panels 8:35 - Google AI Overviews Tests Check Important Info Disclaimer 9:11 - Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, PMax & More 9:26 - Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target 9:37 - Conclusion…

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It’s New 4/3: Google ranking volatility, show more ads, AI local summaries, and TikTok bids 7:42

12 дней назад7:42

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Today we covered the post Google core update volatility we are seeing. Google wants to show you more ads in search. Google is showing AI summaries in the local panel. Everyone is bidding on TikTok. 0:00 - Introduction 0:28 - Google ranking volatility post core update 1:58 - Google wants to show you more ads 3:19 - Google local panels with AI summaries 4:50 - Everyone is bidding on TikTok 7:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 4/2: Google Brand rankings, local Q&A missing, Bing Copilot Search, Roblox ads and more 8:09

13 дней назад8:09

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Today we covered what Google said most recently about brands and its search ranking system. Google’s local Q&A feature is dropping off many businesses. Microsoft Bing Copilot Search seems to be rolling out more. Microsoft Advertising has a slew of update announcements. Google is powering ads in Roblox. 0:00 - Introduction 0:43 - Google on brands as a ranking system 3:07 - Google Local Q&A feature disappearing? 4:00 - Bing rolling out Copilot Search? 4:43 - Microsoft Advertising announces a number of new features 6:38 - Google powers video ads in Roblox 7:55 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 4/1: Reddit AI-translated content soaring in Google & more news 10:28

14 дней назад10:28

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Today we covered how Reddit’s AI-translated content is surging in Google Search. Google is testing a disclaimer in its AI Overviews. Bing Copilot Answers can show image and video buttons. Bing is testing shadows for its snippets. And Reddit Ads rolls out new small business tools. 0:00 - Introduction 1:16 - Reddit AI-translated content surging in Google 2:55 - Google AI Overviews tests disclaimers 5:46 - Bing Copilot Answers with links to video and images 6:51 - Bing testing shadows and new designs 9:00 - Reddit Ads rolls out new small business tools 9:26 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 3/31: Google Ads allows double serving, AI, GBP and more 9:47

15 дней назад9:47

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Today we covered a Google Ads policy change over the weekend around double serving. Google will pay $100 million for an old ad lawsuit settlement. We posted some Google core update polls. Google Business Profiles has bugs with reviews, edits and more. Google AI Overviews itinerary, Google Lens tours, Google Maps screenshots and more. 0:00 - Introduction 0:44 - Google Ads to allow double serving 2:35 - Google to pay $100 million in ad lawsuit settlement 4:07 - Google core update polls 5:18 - Google Business Profile Bugs with reviews and edits 6:07 - Google AI Overview itinerary, Google Lens Tours and more Maps changes 9:40 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More 9:26

19 дней назад9:26

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Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its search results. Google shut down AI (SGE) while browsing. Google Business Profiles is still super delayed, a Google rep confirmed but later this week, it seems Google made some progress. Google launched AI Overviews for itineraries, Google Lens tour features, Maps with screenshots and hotel price tracking. Google Merchant Center click reporting to match Google Ads in April. Google Merchant Center lost conversion data in February. Google Ads search terms report now shows PMax terms. Google Local Service Ads tests removing the Google Screened green checkmark. Google Ads different auction locations may impact CTR and impression rates. Google said removing EU publishers did not impact its search ad revenue. Bing Ads can now show in featured snippets, they call it “you might also like.” That was the search news this week at the Search Engine Roundtable . SPONSOR: This week's video recap is sponsored by Duda , the Professional Website Builder You Can Call Your Own. 0:00 - Introduction 0:50 - Google March 2025 Core Update Finished Rolling Out 1:23 - Google March 2025 Core Update Volatility Heats Up At Tail End Of Update 1:51 - Google Search: No Specific Date For Independent Sites Surface Better 3:01 - Google Goes After Spam Practices vs Spam Content - Doc Change 3:52 - Google AI Mode Access Roll Out Bug? Now Fixed. 4:28 - Google Expands AI Overviews To More EU Regions 4:41 - Google AI (SGE) While Browsing No Longer 5:01 - Google Promoting AI Mode With Banner Ad In Search Results 5:19 - Google Business Profiles Appeals Still Delayed 5:40 - Google Working Through Google Business Profiles Support Requests 5:58 - Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices 6:23 - Google Merchant Center Click Reporting To Change Next Month 6:47 - Google Merchant Center Conversion Data Lost & Unrecoverable In February 7:12 - Google Ads Search Terms Report Gets PMax Terms 7:38 - Google Local Service Ads Tests Removing Green Screened Checkmark 7:59 - Google Ads Different Auctions Locations May Impact CTR & Impression Rates 8:28 - Google: Removing EU News Publishers Had No Impact On Search Ad Revenue 8:53 - Bing Puts Ads Within Features Snippets Named You Might Also Like 9:13 - Conclusion…

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It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more 7:37

19 дней назад7:37

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Today we had breaking news with the March core update finishing, then we discussed how a former Google said traffic to publishers is a necessary evil. Google made a minor tweak to its spam docs, but what does it mean. Google has new event search interfaces and blue website buttons. 0:00 - Introduction 0:26 - Google March core update just finished 0:56 - Google tweaks spam doc, what does it mean 2:20 - Google: Traffic to publishers a necessary evil 5:25 - Google event search updates 6:03 - Google knowledge panels with blue website buttons 6:59 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 3/26: AI Overviews in EU, Google Ads double serving impact & core movement 5:32

20 дней назад5:32

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Today we discussed how the Google March 2025 core updates tail end is heating up. Google expanded AI Overviews in more EU regions. Google Ads new double serving test does impact CTR and impression reporting. Google Ads is testing new call and support options. 0:00 - Introduction 1:06 - Google March core update tail end volatility 1:54 - Google AI Overviews now in EU regions 2:28 - Google Ads double serving CTR and impression impact 3:54 - Google Ads new support options 5:20 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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It’s New 3/25: Bing stuff ads, LSAs without ✅, Google bugs, AI mode expands and more 13:02

21 день назад13:02

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Today we discussed how Bing is stuffing ads into their featured snippets/answers. Google also tests dropping green checkmarks from LSAs. Google Merchant Center updated its click reporting to match Google Ads. Google is placing banner ads for AI Mode in Search. Google AI Mode had a buggy expansion last night. Google Business Profiles has a creation bug. Google Search has a bug with pagination or maybe it is a test. 0:00 - Introduction 1:22 - Google AI Mode promotions 3:07 - Bing stuff ads in featured snippets 4:57 - Google LSAs tests dropping green checkmark 7:20 - Google Merchant Center click reporting update 8:30 - Google AI Mode expansion and bug 11:29 - Google Business Profile creation bug 12:11 - Google Search pagination bug or test 12:52 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

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