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Episode 284: Zero to CEO: Transforming Loyalty Programs into Payment Powerhouses with Len Covello
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In this episode of Zero to CEO, I speak with Len Covello, Chief Technology Officer at Engage People, about revolutionizing the way loyalty points are used as an alternative payment method. Len shares insights into how their innovative loyalty network connects programs with global payment systems, enabling consumers to pay with points directly at checkout. We discuss how expanding redemption choices can increase customer loyalty, the role of technology and AI in loyalty program innovation, and why more companies are adopting loyalty points as a payment option. With over $300 million in transactions processed annually and 51 million active members, Len provides a behind-the-scenes look at the future of loyalty programs and their impact on businesses worldwide.
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