Pinn Lawjindakul: Bain Consultant to Grab Head, Tiger Global to Lightspeed VC Partner, Southeast Asia vs. China & India - E520

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

Pinn Lawjindakul, Partner of Lightspeed Southeast Asia and Jeremy Au discussed:

1. Bain Consultant to Grab Head:

Pinn recounted her shift from Bain & Company, where she started as an intern in 2011, to joining Grab in 2015 during its rapid expansion. She highlighted the operational and cultural differences between consulting in San Francisco and Southeast Asia, noting the latter’s more hierarchical and less mature environment. At Grab, Pinn tackled challenges such as competing with Uber, Easy Taxi, and Rocket Internet, emphasizing the importance of localized operational advantages.

2. Tiger Global to Lightspeed VC Partner:

Pinn reflected on her pivotal time at Tiger Global (2016–2019), where she immersed herself in growth-stage investments like Flipkart. The fast-paced environment and exposure to trend-driven, data-backed decision-making helped her realize the impactful nature of venture capital. This experience solidified her passion for working closely with entrepreneurs and shaping transformative businesses. Transitioning to Lightspeed Ventures, she embraced a focus on early-stage startups in Southeast Asia, drawn by the opportunity to guide founders from the outset and help them adopt a regional mindset critical for success

3. Southeast Asia vs. China & India:

She highlighted Lightspeed’s report, which debunked the longstanding comparisons of the region to China and India. The report argued that Southeast Asia’s fragmented markets, diverse consumer profiles, and smaller economic scale require a unique approach, defying the traditional narratives borrowed from larger, more homogenous markets. They also championed Singapore's underestimated potential as a key driver of economic growth, countering the conventional wisdom that focuses almost exclusively on larger markets like Indonesia, e.g. Gojek vs. Grab. Pinn also highlighted the need for a more rational approach to capital allocation, underscoring how sustainable growth requires founders and investors alike to balance ambition with market realities.

Jeremy and Pinn also discussed her perspective being a parent has changed her perspective on startups, what they learned as Bain interns and what advice she would give her younger self.

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Pinn is a founding member of Lightspeed Southeast Asia, a global early-stage investment fund. Prior to Lightspeed, she was at Insignia Venture Partners and Tiger Global Management, where she focused on consumer and financial technology across SEA, India and China. She worked closely with Flipkart (sold to Walmart), Ola, Policybazaar, Hike, Games 24x7, Razorpay, Uxin (IPO exit). Pinn started her career as a management consultant at Bain & Company and also founded Grab’s motorcycle-on-demand in Bangkok, Thailand. Pinn graduated from Wharton Business School at the University of Pennsylvania with a double degree in Psychology and Finance.

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