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1016: Transforming ordinary brands into TIMELESS LEGACIES w/ Keira Krenek

35:55
 
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Manage episode 460349110 series 1262287
Контент предоставлен Brian Lofrumento. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brian Lofrumento или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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What does it take to transform an ordinary brand into a timeless legacy? Our latest episode welcomes the creative genius Keira Krenek, founder of the bespoke branding agency Elementsist, who shares her inspiring journey from fine arts to becoming a branding strategist. As Keira draws from her rich background in art and marketing, we unravel her secrets to building enduring brand identities that go beyond logos and colors to foster trust and loyalty. Get ready to be inspired as we explore how her course, Brand Alchemy Mastery, is making strategic branding accessible to businesses of all sizes, ensuring they leave a lasting impression.
Throughout our conversation, we dissect the intricate art of crafting brand identities that stand the test of time, using companies like Apple as a benchmark for success. Keira introduces the concept of brand revitalization, explaining why evolving your brand elements is crucial to stay relevant and aligned with your core values. For small to midsize businesses, she emphasizes the importance of annual brand check-ins to maintain consistency while adapting to change, preventing the need for drastic overhauls. This dialogue holds practical insights for anyone looking to refresh their brand without losing its essence.
We also explore the interplay between personal and business branding, highlighting the significance of authenticity and strategic differentiation. Listen in as Keira offers actionable advice on aligning visuals with messaging to create a cohesive brand strategy that resonates with diverse audiences. Furthermore, we delve into the innovative use of AI in developing customized brand strategies, offering scalable solutions tailored to each business's unique needs. From understanding your brand's essence to engaging your audience effectively, this episode is a treasure trove of insights for entrepreneurs eager to build impactful, enduring legacies.
ABOUT KEIRA

Keira Krenek is the founder of Elementsist, a bespoke branding agency that takes the existing elements of your brand and through a process of transformation creates brands that have the potential to become legacies.

Her background is in fine arts, with a focus on glasswork but the starving artist route was not for her so she went back to school for marketing and branding at 27 where the professors discussed "putting in your time at an agency for a few years working 80 hours a week until you were ready to settle down and have get married." She was already at that point so she figured she would skip that step and venture into starting her own agency. Years later, here they are still going strong.

LINKS & RESOURCES

  continue reading

Разделы

1. Building Brands for Timeless Legacies (00:00:00)

2. Crafting Timeless Brand Identities (00:04:07)

3. Navigating Personal vs. Business Branding (00:14:21)

4. Creating Customized Brand Strategies (00:20:36)

5. Developing Your Personal and Business Brand (00:30:02)

6. Supporting Guest-Funded Podcast Production (00:35:02)

1059 эпизодов

Artwork
iconПоделиться
 
Manage episode 460349110 series 1262287
Контент предоставлен Brian Lofrumento. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brian Lofrumento или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Send us a text

What does it take to transform an ordinary brand into a timeless legacy? Our latest episode welcomes the creative genius Keira Krenek, founder of the bespoke branding agency Elementsist, who shares her inspiring journey from fine arts to becoming a branding strategist. As Keira draws from her rich background in art and marketing, we unravel her secrets to building enduring brand identities that go beyond logos and colors to foster trust and loyalty. Get ready to be inspired as we explore how her course, Brand Alchemy Mastery, is making strategic branding accessible to businesses of all sizes, ensuring they leave a lasting impression.
Throughout our conversation, we dissect the intricate art of crafting brand identities that stand the test of time, using companies like Apple as a benchmark for success. Keira introduces the concept of brand revitalization, explaining why evolving your brand elements is crucial to stay relevant and aligned with your core values. For small to midsize businesses, she emphasizes the importance of annual brand check-ins to maintain consistency while adapting to change, preventing the need for drastic overhauls. This dialogue holds practical insights for anyone looking to refresh their brand without losing its essence.
We also explore the interplay between personal and business branding, highlighting the significance of authenticity and strategic differentiation. Listen in as Keira offers actionable advice on aligning visuals with messaging to create a cohesive brand strategy that resonates with diverse audiences. Furthermore, we delve into the innovative use of AI in developing customized brand strategies, offering scalable solutions tailored to each business's unique needs. From understanding your brand's essence to engaging your audience effectively, this episode is a treasure trove of insights for entrepreneurs eager to build impactful, enduring legacies.
ABOUT KEIRA

Keira Krenek is the founder of Elementsist, a bespoke branding agency that takes the existing elements of your brand and through a process of transformation creates brands that have the potential to become legacies.

Her background is in fine arts, with a focus on glasswork but the starving artist route was not for her so she went back to school for marketing and branding at 27 where the professors discussed "putting in your time at an agency for a few years working 80 hours a week until you were ready to settle down and have get married." She was already at that point so she figured she would skip that step and venture into starting her own agency. Years later, here they are still going strong.

LINKS & RESOURCES

  continue reading

Разделы

1. Building Brands for Timeless Legacies (00:00:00)

2. Crafting Timeless Brand Identities (00:04:07)

3. Navigating Personal vs. Business Branding (00:14:21)

4. Creating Customized Brand Strategies (00:20:36)

5. Developing Your Personal and Business Brand (00:30:02)

6. Supporting Guest-Funded Podcast Production (00:35:02)

1059 эпизодов

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Send us a text Ever wondered how you can blend professional expertise with personal passions into a fulfilling career? Carri Norton, a software developer turned entrepreneur, shares her transformative journey of creating the Sparkle Revolution app. By merging her technical skills with a love for mindfulness and positivity, she and her husband crafted a tool aimed at helping others maintain mindfulness amidst life's chaos. Carri opens up about the trials and triumphs of this venture, emphasizing the power of consistent practice in personal development and the importance of enjoying the present moment over future aspirations. Join us as we unpack the strategic planning behind launching a mindfulness app, from conceptualizing to enhancing user experience. Carri discusses the critical role of identifying target personas and incorporating user feedback to refine the app's features. This episode dives into the entrepreneurial spirit and the impactful application of personal growth concepts like the law of attraction, underscoring the delicate balance between brainstorming innovative ideas and practical implementation. Carri also highlights the excitement and challenges of collaborating with her husband on this passion-driven project. Finally, we explore the seamless integration of work and personal life, where joy and passion coexist harmoniously. Carri shares insights on how personal growth influences have shaped her entrepreneurial journey and how AI might potentially enhance user experiences in the future. For aspiring entrepreneurs, Carri’s story is a testament to maintaining happiness and balance on the path to success. ABOUT CARRI Carri Norton has spent her professional career in the software development space. She has worked at startups and fortune 500 companies. She started as a software developer and moved up through management and leadership and eventually into product management type roles. In her personal life, she has been on a journey of self-discovery since the early 2000s and it is the discoveries she has made here that she is so excited to bring into the Sparkle Revolution app. LINKS & RESOURCES Visit Sparkle Revolution’s Website Follow Sparkle Revolution on Instagram Find Sparkle Revolution on Facebook Download the Sparkle Revolution App on the App Store Download the Sparkle Revolution App on Google Play Connect with Carri on LinkedIn…
 
Send us a text What if you could transform your passion into a thriving business? Join us for an inspiring conversation with Justin Powell, the mastermind behind a successful audiovisual integration company. Justin takes us on a fascinating journey from his high school days as a musician to becoming a professional sound engineer with over two decades of experience. With his unique blend of audio and IT skills, Justin shares the secrets behind creating exceptional audiovisual experiences and how understanding both the technical equipment and the environment can make all the difference. Tune in to learn about the common pitfalls in audio setups and why expertise is key to crafting systems that enhance both commercial and residential spaces. Discover how local businesses are revolutionizing customer engagement with cutting-edge strategies and technologies. We dive into the innovative transformation of a Watertown, Massachusetts electrician's showroom into a dazzling event venue. Explore the rise of networked control AV systems that simplify complex setups into intuitive interfaces, enabling seamless control over lighting, sound, and visuals. Our episode takes you behind the scenes of setting up effective AV systems for various events, offering insights from years of live sound experience. Plus, get excited about the ever-evolving possibilities of smart home technology and how it's reshaping both personal life and business operations. Our exploration doesn't stop there; we delve into the entrepreneurial mindset that drives success in tech and business. From the transition from freelancer to business owner, Justin shares personal anecdotes about balancing technical expertise with essential soft skills. Learn how automating home systems can free up time to focus on growth and why maintaining clear communication with clients is crucial. Hear about the importance of passion, dedication, and hard work in building a business, and why the human aspect of business—focusing on impact and quality of life improvements—can set a company apart. Join us for an episode filled with valuable insights and stories that promise to inspire and educate. ABOUT JUSTIN CEO and founder Justin Powell boasts more than two decades of expertise in sound engineering, complemented by a decade of hands-on experience in live production and audio-visual installations. Having collaborated with various organizations across Southern California, Justin has earned a reputation for crafting user-friendly and intuitive systems that deliver exceptional results. We believe in simplifying the audio-visual experience without compromising quality. Whether you require a comprehensive design for a 1000-seat outdoor amphitheater or the installation of a compact residential system, we offer solutions at competitive prices that outshine major online retailers. Justin holds a bachelors degree in Information Technology and several industry certifications. LINKS & RESOURCES Visit Inland AV Solutions’ Website Connect with Justin on LinkedIn…
 
Send us a text Trevor Koverko's journey from aspiring NHL star to tech entrepreneur is nothing short of inspiring. After a devastating car accident ended his hockey career, Trevor navigated the tumultuous landscape of entrepreneurship to redefine his life's purpose. Listen as he candidly shares the ups and downs of his path, including the trials of a failed startup and the eventual triumph with successful companies like Polymath and Sapien. His story is a testament to resilience, embracing new challenges, and the power of reinvention, reminding us that it's never too late to find a new direction. The conversation continues with Trevor's insights on creating successful tech businesses through experimentation and adaptation. Discover the importance of a strong team, surrounded by big thinkers, and the role of failure as a stepping stone to success. Trevor emphasizes the critical nature of passion and foundational belief in a company's mission while navigating the ever-evolving business landscape. His experience with Polymath illustrates the delicate balance of timing, luck, and learning from past mistakes, offering valuable lessons for anyone in the startup world. Finally, we explore the future of AI startups, a field ripe with both opportunities and challenges. Trevor shares how Sapien leverages proprietary data to carve out a competitive edge, drawing parallels between AI's current landscape and the early days of the internet. Engage with Trevor's perspective on achieving product market fit, the significance of AI tools, and the unprecedented potential for innovation in today's rapidly evolving tech scene. Join us for this captivating episode, where the spirit of entrepreneurship and the promise of AI intersect, offering insights that could transform your approach to business and technology. ABOUT TREVOR Trevor Koverko loves investing in, co founding companies with, and hanging out with other founders (especially in Web3). Trevor started out as a pro athlete getting drafted by the NHL's New York Rangers in 2005. A few years later, his career officially ended after a car accident. He was hit by a fully-loaded transport truck, sent to the ICU and diagnosed with a 'catastrophic' brain injury. With Hockey over he knew he needed a new purpose in life and at the perfect time he discovered entrepreneurship. Since then, he’s founded multiple companies. The first one… failed. The second one… sold. And over the next 12 years, he built startups, including Polymath, which has since raised $75m and done 8-figures in revenue. Most recently he co-founded Sapien, a data marketplace that helps long tail AI models close the performance gap with big tech via a mobile data labeling game. LINKS & RESOURCES Visit Sapien's Website Connect with Trevor on LinkedIn Follow Trevor on Instagram Find Trevor on X…
 
Send us a text Discover the secret to revolutionizing your business communication with Teresa Overskei, a trailblazer in tech and strategy who has worked with powerhouses like Meta and Morgan Stanley. Teresa shares her journey from the vibrant corporate landscape of Tokyo to founding Coral Messaging, her innovative start-up aimed at transforming the way businesses use WhatsApp. We unravel how this platform, essential in regions where it practically equates to the internet, can offer businesses a transformative tool for personalized and effective customer engagement. Explore the fascinating intersection of AI and WhatsApp, where businesses can elevate their customer relationships to new heights. Teresa delves into the dynamic role of AI-driven virtual assistants in enhancing client interactions across industries such as real estate, wealth management, and luxury retail. With real-world examples, we uncover how these technologies streamline communications, allowing businesses to maintain high engagement and meaningful connections with their clients, ultimately reshaping the standards of customer relationship management. Join us as we navigate the entrepreneurial challenges and triumphs Teresa encountered while building Coral Messaging, an official WhatsApp partner. From navigating the ever-evolving tech landscape to embracing the necessity of flexibility and short-term planning, Teresa offers invaluable insights for fellow entrepreneurs. We discuss the importance of listening to client needs and being adaptable in a world where AI and messaging technologies are rapidly advancing. This episode is a treasure trove of advice for anyone looking to leverage the power of WhatsApp to innovate and succeed in the digital age. ABOUT TERESA Teresa Overskei has navigated a dynamic and varied 20-year career, primarily within the corporate sector. Her professional journey began in corporate strategy before taking her to Tokyo, driven by a passion for the city, where she worked in asset management. She later attended business school and then transitioned into more intensive roles in finance, notably in investment banking, in London. During her tenure as an investment banker, she specialized in covering tech companies, which sparked her transition from financial advisory to the tech industry itself. Teresa then moved to Paris to take on roles in corporate development and operations at the tech company Dizer. Her career is a testament to following one's interests and seizing diverse opportunities across the globe. LINKS & RESOURCES Visit Coral Messaging’s Website Connect with Teresa on LinkedIn…
 
Send us a text What if the key to success isn't dreaming up the next big idea, but rather mastering the art of execution? Join us for an insightful conversation with Paul Mauritz, an exceptional leader who journeyed from early retirement to becoming the CEO of SignalQ. At just 12 years old, Paul sold his first business, igniting a career that spans military service and the successful growth and sale of NetCraftsmen LLC. Paul's story is a testament to the power of grit and determination, offering invaluable lessons on how focusing on execution can drive impactful business outcomes. SignalQ's innovative approach to enhancing global safety through gunshot detection technology is nothing short of revolutionary. Born out of Loughborough and Company's expertise in signal intelligence, this technology leverages everyday devices, transforming smartphones into powerful tools for detecting gunshots and other acoustic events. Discover how SignalQ's founder's vision and collaboration with a linguistics expert led to this breakthrough, and explore SignalQ’s strategic partnerships with law enforcement and educational institutions aiming to create a safer world. This episode delves into the ambitious goal of embedding their technology on billions of phones, offering a unique perspective on utilizing technology for public safety. Paul shares his vision for balancing profit with purpose, ensuring SignalQ's mission aligns with his personal values and business acumen. Hear about his plans to build a resilient company that leaves a lasting legacy. Paul underscores the importance of timing and strategic thinking, offering a masterclass in leadership for aspiring entrepreneurs. ABOUT PAUL ‍Paul Mauritz brings extensive executive leadership experience to SignalQ. Over the past decade, he served as CEO of NetCraftsmen, LLC, where he significantly grew the business, ultimately leading to its successful acquisition by a private equity-backed firm. Paul's strength is not in creation, but in execution. LINKS & RESOURCES Visit SignalQ’s Website Follow SignalQ on LinkedIn Find SignalQ on Facebook Connect with Paul on LinkedIn…
 
Send us a text Discover how artificial intelligence can transform your business and extend far beyond being just a buzzword. Join us as we learn from Chad Sanderson, the visionary co-founder of DeepHumanX, who is on a mission to blend AI with human potential. Chad’s unique journey from a liberal arts background to a leading role in the world of AI offers a fresh perspective on how technology can augment human capabilities and redefine what it means to be a leader in today’s rapidly evolving world. Prepare to be inspired as Chad highlights how AI is set to surpass the internet's impact in shaping our future. Unlock the secrets to maximizing relevance with AI as a strategic business partner. Chad shares invaluable insights into how AI can revolutionize creative processes, streamline workflows, and free up time for business owners to focus on their unique strengths. From customized GPT models to Google's Notebook LM, this episode reveals practical examples of AI tools transforming the way we generate ideas, create content, and validate strategies. Experience firsthand stories that showcase AI’s potential to provide fresh perspectives, making your business more agile and relevant in the fast-paced technological landscape. The journey doesn’t stop there. Chad offers guidance for leaders navigating the challenges of AI integration, emphasizing the importance of adaptability and swift action. Learn about the transformational resources available through DeepHumanX, including the Relevance Academy and the podcast "The Relatively Relevant AI." Chad’s approach to workshops, retreats, and coaching fosters self-discovery, equipping leaders with the mindset needed to embrace AI and drive meaningful change. Don’t miss this engaging episode that encourages wantrepreneurs and entrepreneurs alike to embrace technological change and seize the opportunities AI presents. ABOUT CHAD had Sanderson is an award-winning business strategy, sales, and marketing disruptor with 25+ years of proven results in driving revenue growth, facilitating market expansions, leading digital transformation and technology adoption, and building high-performance teams. He has worked with solo-prenuers, start-ups and globally recognized brands from Adobe to the Minnesota Vikings to Ingersoll Rand and more. Today he is Co-Founder and Minister of Mavericks for DeepHumanX, a company founded to help leaders not only understand and leverage AI, but in doing so also effectively augment their leadership with AI. LINKS & RESOURCES Visit DeepHumanX’s Website Sign Up to the AI Opportunity and Your Time Accelerator Course and Get 50% off using the code DHX-W2EL (coupon expires June 30th, 2025) Sign Up to the AI-Augmented Self-Leadership: Fundamentals Certification Course and get 50% off using the code DHX-W2EL (coupon expires June 30th, 2025) Subscribe to DeepHumanX’s YouTube Channel Connect with Chad on LinkedIn…
 
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