Creating Healthy Cannabis Experiences: Sheridan Labbé and Brittney Davis on Take Flight's Journey

HempAware Radio

Welcome to HempAware Podcasts, where we delve into the vibrant world of hemp and its endless possibilities.

In today's episode, "Take Flight Lounge - HempAware Radio," your host Tyler Hemp invites you on a journey into the innovative realms of THC-infused experiences alongside our inspiring guests, Sheridan Labbé and Brittney Davis, co-founders of the trailblazing THCA brand, Take Flight.

With a shared passion for health, wellness, and travel, Sheridan and Brittney have crafted a unique niche within the hemp industry, focusing on creating memorable and flavorful experiences through their creatively-named cold-pressed juice shots.

Listen in as they share their entrepreneurial paths, the captivating story behind Take Flight, and their ambitious plans woven with personal philosophies on self-discipline and pursuing one’s desires.

As we explore the importance of storytelling in marketing, effective communication, and maintaining focus on growth, this episode offers insights into the dynamic landscape of cannabis entrepreneurship, particularly for those seeking 'Cali sober' lifestyles.

Join us as we uncover the strategies and inspirations behind their journey and be inspired to take flight in your own endeavors. Let's dive in!

Certainly! Here's a comprehensive sequence of the topics covered in the episode text, with subtopics listed below each primary topic:

Introduction and Host Background

• Tyler Hemp's enthusiasm for the hemp industry.
• Over 20 years of experience in the industry.
• Introduction of guests Sheridan Labbé and Brittney Davis, co-founders of 'Take Flight.'

Guest Backgrounds

Sheridan Labbé:

• Bachelor's in Marketing and MBA.
• 10+ years in marketing, event hosting, and small businesses.

Brittney Davis:

• 15+ years in marketing and strategy.
• Florida native, moved to South Carolina.
• Collaboration journey with Sheridan.

Take Flight Brand

• Focus on health, wellness, and travel.
• Creative product names like Sunrise on South Beach.
• Origin story from event collaboration to mobile dispensary idea.
• Branding and marketing strategy.

Cannabis Experiences

• Brittany's early thirties journey with cannabis.
• Sheridan's introduction to cannabis through edibles.
• Initial experiences and memorable moments with cannabis.

Inspirations and Influences

• Sheridan's entrepreneurial grandmother, Nada.
• Brittney's father, John, as a health and educational role model.

Business Strategy and Philosophy

• Focus on a single product line with multiple flavors.
• Importance of competitive research and consumer trend analysis.
• Emphasis on quality control and legal compliance.

Product and Market Strategy

• Target audience: individuals aged 25-40, Gen Z, millennials.
• Positioning in wellness and "Cali sober" lifestyle markets.
• Highlighting word-of-mouth and events as effective marketing tools.
• Challenges related to team growth and management.

Personal Messages and Goals

• Sheridan’s message: Pursuing desires relentlessly.
• Brittney’s message: Doing things for oneself first for personal motivation.
• Both guests’ strategies aiming for 2025 growth and expansion.

Conclusion and Audience Engagement

• Host Tyler Hemp’s commendation for guest insights and passion.
• Invitation for listener feedback and episode engagement.
• Mention of a free hemp marketing audit available on hempaware.com.

Each section captures the flow and focus of the conversation as presented in the episode, highlighting key themes and insights discussed by the speakers.