LA Fires and Lessons in Failure

PPC with YRV Dynamics

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEO #Founder Of YRV Dynamics #Yousaf Yunes

27:58

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

год назад 24:59

MP3•Главная эпизода

Yousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community support during crises. He concludes with thoughts on resilience and the lessons learned from the experience. takeaways

Witnessing the fires was a surreal experience.
Community support is crucial during emergencies.
The lack of police presence during the evacuation was alarming.
Preparedness is essential for personal safety.
Government accountability is necessary in crisis management.
Fire hydrants should always be functional during fire season.
It's important to help neighbors in need during disasters.
Leadership failures can exacerbate emergency situations.
Resilience is built through preparation and community support.
Personal reflections can lead to greater awareness and action.

KWs

Hollywood fires, community response, government accountability, personal reflections, leadership failures, fire safety, Los Angeles, emergency preparedness, resilience, local politics

Sound Bites

"It felt like I was an ashtray."
"I was calm and I really..."
"I had to focus on work."
"This is Los Angeles, guys."
"Thank you for listening."

Chapters 00:00 Introduction and Personal Reflections on the Fires 02:54 Observations During the Fire Incident 05:47 Community Response and Personal Responsibility 12:05 Government Accountability and Leadership Failures 23:52 Concluding Thoughts on Preparedness and Resilience

109 эпизодов

LA Fires and Lessons in Failure

PPC with YRV Dynamics

published год назад

MP3•Главная эпизода

Witnessing the fires was a surreal experience.
Community support is crucial during emergencies.
The lack of police presence during the evacuation was alarming.
Preparedness is essential for personal safety.
Government accountability is necessary in crisis management.
Fire hydrants should always be functional during fire season.
It's important to help neighbors in need during disasters.
Leadership failures can exacerbate emergency situations.
Resilience is built through preparation and community support.
Personal reflections can lead to greater awareness and action.

KWs

Hollywood fires, community response, government accountability, personal reflections, leadership failures, fire safety, Los Angeles, emergency preparedness, resilience, local politics

Sound Bites

"It felt like I was an ashtray."
"I was calm and I really..."
"I had to focus on work."
"This is Los Angeles, guys."
"Thank you for listening."

109 эпизодов

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEO #Founder Of YRV Dynamics #Yousaf Yunes

All episodes

1
Three Years of Agency Growth: A Reflection on YRV Dynamics 20:41

20 hours назад20:41

20:41

Yousaf Yunes, CEO and Founder of YRV Dynamics, reflects on the journey of his agency, YRV Dynamics, over the past three years, sharing insights and lessons learned from each year. He discusses the challenges faced in the first year, the growth experienced in the second year, and the importance of organic marketing and building relationships. Yousaf emphasizes the need for side hustles and the significance of scaling a business for future success. takeaways Today marks three years since I started my agency. Each year brought different challenges and lessons. The first year was filled with uncertainty and fear. Having a side hustle is crucial for financial security. Organic marketing is essential for business growth. Building relationships can lead to new opportunities. Scaling a business requires delegation and teamwork. It's important to work hard for your own success. Digital real estate offers endless opportunities. Don't hesitate to reach out for guidance and support. Sound Bites "The first year was so scary." "Always have a side hustle." "Digital real estate is endless." "It's OK to be scared." Chapters 00:00 Celebrating Three Years of Growth 02:46 Lessons from Year One: The Scary Start 06:03 Year Two: Planting Seeds for Success 08:55 The Importance of Organic Growth 11:46 Navigating Challenges and Building Relationships 15:02 Scaling the Business: Strategies for Growth 17:53 Looking Ahead: Future Aspirations…

1
Google Analytics: Performance Check-Ins Start Here 8:59

3 дня назад8:59

8:59

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the critical role of Google Analytics in digital marketing, emphasizing its importance for understanding traffic sources and conversion metrics. He shares insights on how to effectively analyze data to improve ad performance and audience targeting, highlighting the need for a comprehensive view of marketing strategies. Yousaf also addresses common pitfalls and cyclical trends in consumer behavior, advocating for a proactive approach to data analysis. takeaways Many entry-level marketers overlook Google Analytics. Experienced marketers prioritize Google Analytics for insights. Traffic fluctuations can indicate deeper issues. High cost per clicks may signal mid-funnel problems. Understanding referral traffic is crucial for conversions. Brand awareness impacts bottom funnel conversions. Google Analytics offers powerful debugging tools. Analyzing traffic trends helps in strategic planning. Seasonal trends can affect roofing demand. A comprehensive view of data is essential for success. Sound Bites "Sometimes it is cyclical." keywords: Google Analytics, traffic analysis, conversion metrics, digital marketing, ad performance, audience targeting, SEO, referral traffic, data analysis, marketing strategies Chapters 00:00. Understanding Google Analytics in Marketing 03:12 The Importance of Traffic Sources 05:59 Analyzing Conversion Metrics and Trends…

1
The Latest Entry In the Podcast Game 15:34

6 дней назад15:34

15:34

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the evolving landscape of media, particularly the rise of podcasts as a platform for political discourse. He highlights Gavin Newsom's foray into podcasting as a strategic move in his political career, while contrasting it with the traditional legacy media. The discussion delves into the importance of authenticity and personal storytelling in podcasting, especially for politicians, and the challenges they face in connecting with audiences in a genuine way. takeaways Gavin Newsom's podcast is a strategic political move. Podcasts are bridging the gap between politicians and the public. Legacy media often overlooks the influence of podcasters. Authenticity is crucial for success in podcasting. Listeners prefer raw, unfiltered content over polished narratives. The podcasting landscape is changing how politicians communicate. Personal stories resonate more with audiences than scripted messages. Podcasts can serve as a platform for political rehabilitation. Engagement with listeners is key for podcasters. Building a community around content fosters loyalty. Sound Bites "Gavin Newsom is starting a podcast." "Podcasts are a powerful medium." "People want raw and real content." Chapters 00:00 The Rise of Political Podcasts 02:55 Legacy Media vs. New Media 05:47 The Personal Touch in Podcasting 09:07 Challenges for Politicians in Podcasting 11:57 The Importance of Authenticity in Content keywords podcasts, Gavin Newsom, political media, legacy media, new media, authenticity, Joe Rogan, podcasting challenges, political communication, media evolution…

1
Agency for Agencies = SCAM and RIPOFF 25:58

7 дней назад25:58

25:58

Yousaf Yunes CEO and Founder of YRV Dynamics discusses the challenges and pitfalls of lead generation tactics used by agencies. He emphasizes the importance of organic lead generation over aggressive sales tactics and highlights the need for genuine engagement with potential clients. Yousaf shares examples of ineffective outreach strategies and warns against scrupulous practices that can harm businesses. He advocates for a results-driven approach to lead generation and encourages listeners to focus on building their digital presence organically. takeaways The best lead generation is organic, not paid. Many lead generation tactics are aggressive and intrusive. Scrupulous practices can lead to legal issues. Lead form opens do not equate to actual leads. Genuine engagement is crucial for successful outreach. Results-driven strategies are more effective than vague promises. Pay for closes, not leads, to ensure ROI. Building a digital presence is essential for agencies. Avoid aggressive sales tactics that can damage reputation. Be cautious of agencies that prioritize cash over value. titles Navigating the Lead Generation Landscape The Shift from Paid to Organic Leads Sound Bites "This is borderline scam." "Don't do that. That's illegal." "You got to earn a living." "Pay for closes, not leads." "This is just sad." keywords: lead generation, organic marketing, outreach strategies, sales tactics, digital marketing, agency consulting, PPC, content creation, social media, business growth Chapters 00:00 Introduction to Lead Generation Tactics 02:58 The Importance of Organic Lead Generation 05:50 Scrupulous Lead Generation Practices 08:54 Analyzing Ineffective Outreach Strategies 11:47 The Value of Genuine Engagement 15:05 Results-Driven Lead Generation 17:53 The Dangers of Aggressive Sales Tactics 21:12 Conclusion and Call to Action…

1
Google Ads Impression Share: How to Manipulate It In Your Favor 9:22

9 дней назад9:22

9:22

YRV Dynamics CEO and Founder: Yousaf Yunes delves into the concept of impression share, particularly in the context of local advertising. He explains how impression share affects lead generation and discusses the importance of ad relevancy and quality score. Yousaf also shares strategies for effective keyword targeting and emphasizes the significance of mid and top funnel marketing in driving conversions. takeaways Impression share is crucial for local ads. Quality score impacts ad visibility and bidding. Brand terms provide an automatic edge in ads. Smart bidding can enhance keyword targeting. Traffic can be affected by competitors using SEMrush. Mid and top funnel marketing are essential for lead generation. Impression share is finite, requiring strategic planning. Ad relevancy is key to improving quality score. Effective keyword targeting can reduce competition. Frequency in marketing helps keep brands top of mind. Sound Bites "Middle funnel is so important." keywords: impression share, local ads, ad relevancy, quality score, keyword targeting, SEMrush, smart bidding, lead generation, marketing strategy, funnel marketing Chapters 00:00 Understanding Impression Share in Local Ads 03:06 The Role of Ad Relevancy and Quality Score 06:12 Strategies for Effective Keyword Targeting 08:50 The Importance of Mid and Top Funnel Marketing…

1
Part II: Mastering Lead Generation Strategies (Google Ads) 22:13

10 дней назад22:13

22:13

Yousaf Yunes discusses the intricacies of Google Ads and the lead generation process. He breaks down the stages from the initial click to the final booking of a lead, emphasizing the importance of understanding each phase and the role of the client in the conversion process. Yousaf highlights the necessity of using a CRM to manage leads effectively and the importance of optimizing landing pages to improve conversion rates. He also stresses the need for digital marketers to adapt to the evolving landscape of online advertising by investing in the right tools and strategies. takeaways The click is the first official hand raising. You have control over landing page optimizations. MQL, SQL, and BQL are crucial stages in lead generation. A CRM helps convert MQLs into SQLs effectively. Investing in tools is essential for modern marketing. Understanding the mathematical process is key to success. You are only responsible for a fraction of the lead process. Multiple landing pages can significantly improve conversion rates. Client relationships are vital for successful lead generation. Adapting to changes in the advertising landscape is necessary. keywords: Google Ads, lead generation, CRM, MQL, SQL, BQL, landing pages, conversion rates, digital marketing, advertising strategies titles Mastering Google Ads: A Step-by-Step Guide The Lead Generation Journey: From Click to Conversion Sound Bites "You have no control over that." "That's your job." "You need to fight for a CRM." "You can lease these out." Chapters 00:00 Understanding the Google Ads Process 13:09 The Importance of CRM in Lead Generation 20:25 Optimizing Ads and Client Relationships…

1
Mastering Lead Generation Strategies (Google Ads) 14:49

10 дней назад14:49

14:49

Yousaf Yunes delves into the intricacies of lead generation, particularly focusing on the effectiveness of Google Ads. He emphasizes the importance of warming up leads before they convert and discusses the various stages of lead qualification, including marketing qualified leads (MQL), sales qualified leads (SQL), and booked qualified leads (BQL). Yousaf also highlights the significance of optimizing conversion rates and understanding impression share in digital marketing strategies. takeaways Leads are often misunderstood and oversimplified. Old lead lists are ineffective and spammed. Warming up leads is crucial for conversion success. Scaling limitations exist with search ads alone. Conversion rates depend on effective landing pages. Understanding the customer journey is essential. Lead qualification stages are vital for tracking success. Impression share is not the full picture of visibility. Adjusting processes is necessary for achieving bookings. Success in lead generation requires a strategic approach. keywords: lead generation, Google Ads, marketing qualified leads, sales qualified leads, conversion optimization, impression share, digital marketing, small business, advertising strategies, customer journey Sound Bites "Leads are not like buying eggs." "Soft leads are a dime a dozen." "You need to back up the math." Chapters 00:00 Understanding Lead Generation Basics 02:48 The Importance of Warming Up Leads 05:53 Navigating the Lead Qualification Process 08:54 Optimizing for Conversions and Bookings 11:54 Impression Share and Its Implications…

1
The Fine Line Between Friends and Business 25:05

17 дней назад25:05

25:05

Yousaf Yunes discusses the complexities of navigating friendships in business. He shares personal stories that highlight the risks and rewards of mixing personal relationships with professional endeavors. Through various anecdotes, he emphasizes the importance of trust, setting boundaries, and the necessity of formal agreements to protect oneself in business dealings with friends. takeaways Mixing friends and business can be risky but rewarding. Trust is crucial when working with friends and family. Establish clear boundaries to protect personal relationships. Always have a signed contract, even with friends. Be prepared for the possibility of betrayal from friends. Friendship can complicate business transactions. Communication is key in maintaining professional relationships. Learn from past experiences to avoid future mistakes. Value your time and work, even with friends. Friend prices should still be established and respected. titles Navigating the Fine Line Between Friends and Business The Hidden Dangers of Mixing Friendship with Business Sound Bites "You should never mix family and business." "You have to be on your guard with friends." "Get a signed contract in place first." keywords: friends, business, relationships, trust, boundaries, contracts, entrepreneurship, networking, risks, lessons learned Chapters 00:00 The Complexities of Friendship in Business 04:20 Trust and Betrayal: Personal Stories 13:54 Navigating Professional Relationships with Friends 23:04 Establishing Boundaries and Contracts…

1
Google Ads Demand Gen: Your New Secret Weapon for Your Clients 4:22

18 дней назад4:22

4:22

DemandGen is one of the most underrated placements in Google Ads, yet it offers a unique mix of programmatic, social, and retargeting capabilities. In this episode, Yousaf Yunes breaks down how DemandGen works, from cost-per-click and cost-per-conversion strategies to powerful placements across YouTube, Gmail, and display ads. Learn how to leverage product feeds, optimize frequency, and even target specific YouTube channels to maximize reach. If you're not using DemandGen, you're missing out on a game-changing tool! 👉 Tune in to discover why DemandGen is an unspoken hero in paid media. #GoogleAds #PPC #DemandGen #Marketing #YouTubeAds #Retargeting #YousafYunes…

1
The Price of Free Google Ads Audits Pt 2 14:51

20 дней назад14:51

14:51

In this conversation, Yousaf Yunes discusses the nuances of providing free work and the importance of valuing one's expertise. He shares personal experiences with clients, highlighting the challenges of client relationships, expectations, and the consequences of not securing professional services. The discussion emphasizes the need for clear communication and the importance of understanding the value of services offered in the marketing industry. takeaways Free work should be casual and not overly detailed. Never underestimate the value of your expertise. Clients often struggle to implement advice given to them. It's important to secure professional services to avoid amateur mistakes. Providing free advice can lead to clients taking your ideas without compensation. A good deal is beneficial for both parties involved. Clear communication is key in client relationships. Be cautious of clients who seek free advice without commitment. Organic marketing efforts can lead to valuable client relationships. Always ensure that clients understand the importance of professional guidance. titles The Hidden Costs of Free Work Valuing Your Expertise in Client Relationships Sound Bites "You have to sign on with us." "A good deal benefits both sides." "You have to put in the time." keywords free work, client relationships, marketing strategies, audits, business advice, expertise, value of services, client expectations, marketing failures, professional services Chapters 00:00 Understanding Free Work and Its Value 05:44 Navigating Client Relationships and Expectations 10:04 The Importance of Professional Expertise in Business 13:54 Building Connections Through Organic Networking…

1
Lead Generation: Are You Scamming People? 12:55

22 дня назад12:55

12:55

Yousaf Yunes discusses the challenges and ethics of lead generation from an agency perspective. He emphasizes the importance of selling quality leads that convert into sales, rather than relying on scraped B2B data. Yousaf advocates for a sustainable business model focused on client retention and niche marketing, highlighting the need for entrepreneurs to take their lead generation efforts seriously and to test their offers before selling them. The conversation concludes with a call to action for listeners to engage with the topic and ask questions. takeaways Lead generation is crucial for business success. Selling leads without proof of conversion is unethical. Client retention is more profitable than constant acquisition. Testing leads before selling them is essential. Niche focus can enhance lead generation effectiveness. Quality leads can significantly boost client lifetime value. Automation and technology should not replace genuine relationships. Building a reputation takes time and effort. Entrepreneurs must be realistic about their capabilities. Understanding your market is key to successful lead generation. titles Navigating the Lead Generation Landscape Ethics and Sustainability in Lead Generation Sound Bites "Do you sell contracts?" "You're basically scamming people." "A good lead is well-defined." Chapters 00:00 Introduction to Lead Generation Challenges 02:53 The Ethics of Selling Scraped Data 05:43 Building a Sustainable Lead Generation Business 08:32 The Importance of Niche Focus in Lead Generation 11:34 Final Thoughts on Lead Generation and Client Retention…

1
Lessons from American Chopper 17:45

5 weeks назад17:45

17:45

Yousaf Yunes reflects on his nostalgia for the TV show American Chopper, exploring themes of personal growth, father-son dynamics, and the impact of life-changing events. He shares insights from a motorcycle accident that altered his perspective on relationships and patience. The discussion also delves into the artistry versus expertise in motorcycle building, the influence of television on public perception, and the nuances of navigating the digital marketing landscape. takeaways American Chopper highlighted the complexities of father-son relationships. Personal experiences can change how people perceive you. Running a business requires patience and understanding. The craftsmanship in motorcycle building can be subjective. Television can elevate individuals to a god-like status. Expertise in a field doesn't always correlate with public perception. Technical knowledge is crucial in digital marketing. Nostalgia can shape our understanding of past experiences. Life lessons often come from unexpected events. The importance of authenticity in presenting oneself online. titles Nostalgia and Life Lessons from American Chopper Father-Son Dynamics in Business and Life Sound Bites "I snapped my leg in half." "They were a little dangerous." "I think it's really good." Chapters 00:00 Nostalgia and Personal Reflections 02:42 The Dynamics of Father-Son Relationships 05:22 Accidents and Their Impact on Life 08:09 The Artistry vs. Engineering in Motorcycle Building 11:09 Fame and Perception in the Motorcycle Community 13:44 Expertise and Authenticity in Digital Marketing keywords: American Chopper, motorcycle building, father-son relationships, personal growth, digital marketing, TV influence, life lessons, motorcycle accidents, craftsmanship, perception vs reality…

1
More Work and Less Pay????!!! 10:54

5 weeks назад10:54

10:54

Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partnership. Yousaf shares insights on negotiation tactics, the impact of client expectations on service delivery, and the necessity of ensuring a positive relationship that benefits both parties. takeaways It's important to allow clients to ask for one big favor occasionally. Frequent discount requests can strain client relationships. Service quality should align with the pricing structure. Recognizing when a client is taking advantage is crucial. Maintaining a balance between service and compensation is key. Long-term clients can sometimes become the most demanding. It's essential to analyze business units for profitability. Saying no can be a necessary part of business growth. Negotiation tactics should be used wisely to avoid exploitation. Positive relationships with clients are vital for sustainable business. titles Navigating Client Discounts: A Balancing Act When to Say No: Client Relationships Explored Sound Bites "It's worth it to say no sometimes." "You have to be strong and say no." "It's a terrible situation to be in." KW: client relationships, discounts, negotiation, business strategy, service quality, client retention, pricing strategy, business growth, partnership dynamics, service expectations…

1
Max Conversions vs. Max Conversion Value 6:34

5 weeks назад6:34

6:34

Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising. takeaways Maximized conversions focus on quantity over quality. Conversion value targets higher-end buyers who spend more. TROAS optimizes for higher-priced items when available. Max conversions are great for learning campaigns before switching. TCPA is about targeted cost per acquisition, different from max conversions. ATC (Add to Cart) is the first level of consumer engagement. Max conversion value leads to high-quality customers. Learning happens best with maximized conversions before switching to value. Campaigns should be fully learned before switching to conversion value. Push for higher conversions with TROAS after learning phase. titles Maximized Conversions vs. Conversion Value Explained Understanding TCPA in Digital Marketing Sound Bites "ATC is the first level of hand raising." "Push for higher conversions with TROAS." "TROAS optimizes for higher-priced items." keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies Chapters 00:00 Maximized Conversions vs. Conversion Value 02:26 Understanding TCPA and Its Role 05:23 Transitioning to TROAS for Higher Value…

1
The Basics of Google Ads: A Must-Know 14:41

6 weeks назад14:41