Was she the victim of foul play, an accident, or did she choose to disappear? In this episode of The Vanished, we retrace Diana’s last known movements, strange witness accounts, and the lingering mystery that has never been solved or.. was never meant to be solved.
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Контент предоставлен BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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TBM 001 | Get to know your customer - Avatar, Ecosystem & Watering Holes oh my!
Manage episode 163914972 series 1288995
Контент предоставлен BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Busy Marketer Podcast, BJ Smith helps you get to know your ideal customer by defining a customer avatar, showing you how to use the customer ecosystem, and build a relationship with them by hanging out at their watering holes. This important information should be determined before starting online marketing campaigns in social media or email marketing. Show notes with useful links can be found at http://thebusymarketer.com/1.
35 эпизодов
ПоделитьсяManage episode 163914972 series 1288995
Контент предоставлен BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Busy Marketer Podcast, BJ Smith helps you get to know your ideal customer by defining a customer avatar, showing you how to use the customer ecosystem, and build a relationship with them by hanging out at their watering holes. This important information should be determined before starting online marketing campaigns in social media or email marketing. Show notes with useful links can be found at http://thebusymarketer.com/1.
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I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business. Darryl Lyons is a small business owner and financial expert. We talk what marketers and business owners need to pay attention to when it comes to financial and business decisions. And the big question ... Are you done yet? Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/26 Leave a questions for future episodes at https://BJSmith.co/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.
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The Busy Marketer Podcast with BJ Smith
1 Becoming a Connector with Michael Roderick 1:10:09
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяMichael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. https://BJSmith.co/24 We discuss the difference between a "Networker" and a "Connector" and how to avoid common mistakes. Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/24 Leave a questions for future episodes at https://BJSmith.co/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Truths about Content Marketing with Brian Honigman 1:05:31
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяBrian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 His company is a consultancy that provides strategy on content creation and content distribution. You can find his articles over at The Wall Street Journal, Forbes, World Economic Forum and others. Brian is also a speaker on the topic--helping his audience create actionable strategies for more effective content marketing and social media. And--for those of us who are Twitter chat fans--you can hang out with Brian each month on his #InsiderChat. Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/23 Leave a questions for future episodes at https://BJSmith.co/ask. Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
What does digging in the dirt have to do with understanding your personal brand? Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her wheels and deftly skirt the mental obstacles that have kept her boxed in so she can create fulfilling work, relationships, and a lifestyle way outside the ordinary. Visit the Show Notes page for more details from this interview and links to everything we discuss. https://bjsmith.co/22 Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Jack-of-all-trades, Master of Two with Stan Genadek | TBM 026 1:04:50
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяStan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus! Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/26 Leave a questions for future episodes at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand. Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors to find out what it takes to create a sticky brand. Listen to Jeremy’s story and his amazing advice in this episode. Jeremy's book, Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand , was written as a branding playbook to allow companies to go through the steps of building a brand. Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/25 Leave a questions for future episodes at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Focused Social Media Marketing with Ahna Hendrix | TBM 024 1:02:03
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяTwo years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. According to guest Ahna Hendrix, social media is becoming very deep. When she started only a few years ago, you could be an expert in all areas. Today it’s not authentic to say you’re a social media professional and not focus on one core network. We discuss the importance of working with experts that focus on certain areas of social media marketing and how she built ARCH Digital Agency with this in mind. “The Avengers” of digital marketing. We also talk about the joys and trials of being an entrepreneur. Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/24 Leave a questions for future episodes at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Fixing the Communication Gap Between Marketers and Developers with David Workman | TBM023 1:05:54
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяOne of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers. David Workman of Delta Apparel shares with us how he bridges the communication gap and gives great advice to marketers looking for a solid working relationship with their development team.…
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The Busy Marketer Podcast with BJ Smith
1 Focusing on your audience and their needs with Susan Baier | TBM 022 1:13:00
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяWhy Do Most Start-ups Fail? The top reason? They make products no one wants. This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrapped up in doing what “I” want to do and fail to give a lot of thought to who I need to serve in order to ensure my business is successful. Susan is the only person you know who specializes in quantitative attitudinal audience segmentation. Traditional segmentation focuses on how a person looks on paper. Age, gender, income level, etc. Susan focuses more on what matters to those people – Attitudinal segmentation. Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/22 Leave a questions for BJ or Susan at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
Today is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear about some of my favorite podcasts. Show Notes: http://TheBusyMarketer.com/21 NationalPodcastDay.com Some of My Favorite Podcasts Trail Runner Nation Social Media Marketing Podcast with Michael Stelzner UnPodcast with Scott Stratten and Allison Kramer Parenting Adventures Podcast Ask Pat Smart Passive Income The Podcasters' Studio with Ray Ortega The Audacity to Podcast with Daniel J. Lewis Podcasters' Roundtable Online Marketing Made Easy with Amy Porterfield Inside Social Media with Rick Mulready Social Media Pubcast with Jon Loomer Jay Today with Jay Baer Ask Gary Vee with Gary Vaynerchuk Entrepreneur on Fire with John Lee Dumas The Solopreneur Hour with Michael O'Neill Internet Business Mastery with Jason Van Orden and Jeremy Frandsen Conversion Cast with Tim Paige The Owner's Mind with Chris Brogan The New Business Podcast with Chris Ducker Podcast Answerman with Cliff Ravenscraft This is Your Life with Michael Hyatt 48 Days with Dan Miller SEO 101 Social Triggers Insider with Derek Halpern Aaron's World Digital Marketing News Ad Customizers for Google AdWords Facebook Media Twitter Tailored Audiences: Audience Upload and Look-alike-only Targeting If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Website Optimization and Content Marketing with WordPress Expert Greg Taylor | TBM 020 1:00:56
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяGreg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge. Mentors Greg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business. Digital Marketing Data When talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them. Why WordPress? Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and “intuitive”. Very much the same reasons why I built this website on the platform. Website Optimization One of the basic things that websites need is an easy way for people to connect with you. Greg also recommends having a good “About” page that shows your brand’s personality. Content Marketing Don’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video. Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important. Show Notes: http://TheBusyMarketer.com/20 Digital Marketing News #TBMnews Facebook Video Updates: View Count & Related Videos Facebook Wants to Know Why Users Hide Ads Sweigh, Inc. Unveils New Design and HTML5 Format If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Social Media Marketing for Small Organizations & Nonprofits with K.P. Kelly | TBM 019 1:00:06
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяHow do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit. Hear K.P.'s story and recommendations for using social media to promote nonprofits and small organizations. He also tells us about his upcoming 255 mile run across Ohio to raise money and awareness for charity. Get more information in the show notes at http://TheBusyMarketer.com/19 . #TBMnews : Digital Marketing News Facebook Encourages Link Sharing & Penalizes Click-baiting Twitter’s New Training Program for Digital Marketers, Flight School Google Authorship Removed from Search Results If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
1 Social Media Marketing and Employee Advocacy with Brian Fanzo | TBM 018 1:02:48
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Прослушать Позже Прослушать Позже Списки Нравится НравитсяGreat employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy. Employee Advocacy Engage your employees and let them be active participants in spreading your message. Use internal stories to relate with your community. Upcycling Content Take a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content. Getting Started with Social Media Marketing Set Goals Listen Use Social Listening and Productivity tools to make it easier Visit the Show Notes page for a list of productivity tools and more details about this episode. http://TheBusyMarketer.com/18 Digital Marketing News Google announces Website Call Conversions New Vine app allows users to upload and edit video for more flexibility If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…
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The Busy Marketer Podcast with BJ Smith
When you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it? What is Branding? Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how people will emotionally communicate with you and feel you as a company. Your Brand is NOT your logo! Your logo is only part of your brand which includes how you communicate with your audience, you voice, your message and the consistent visuals that support it. Why is Branding Important? It helps you lead the public into a conversation so that they are talking about you in the way that you want. When you have a strong brand you control public perception and make it so that you're not vulnerable to people saying things that aren't true or are inaccurate about your company. Branding is having such a strong identity that people love what you do, they emotionally connect with you and they talk about you to other people in a way that you would talk about yourself. Visit the Show Notes page for questions that Sari uses to help her clients develop their Branding Strategy. http://TheBusyMarketer.com/17 Digital Marketing News: Measuring Conversions on Facebook, Across Devices and in Mobile Apps Twitter Introduces Promoted Videos Read more about these stories in my article titled, Measuring Conversions on Facebook, Across Devices and in Mobile Apps . http://thebusymarketer.com/facebook-ad-conversions-across-devices-twitter-promoted-video/ Bonus: I show you how I use Twitter's new Remarketing tools in conjunction with Google Tag Manager to re-engage my website visitors on Twitter. If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week. P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show! Show Notes: http://TheBusyMarketer.com/17…
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