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Контент предоставлен JTBD at Work by Alan Klement and Eric White, JTBD at Work by Alan Klement, and Eric White. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией JTBD at Work by Alan Klement and Eric White, JTBD at Work by Alan Klement, and Eric White или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Контент предоставлен JTBD at Work by Alan Klement and Eric White, JTBD at Work by Alan Klement, and Eric White. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией JTBD at Work by Alan Klement and Eric White, JTBD at Work by Alan Klement, and Eric White или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,
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Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?
In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.
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Daily Deals
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