Social Media 101

IWantBusiness - Small Business Podcast

#Business #Small Business Podcast By Clarity Creative Group #IWantBusiness Small Business

32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

8 лет назад 34:40

MP3•Главная эпизода

We've made it to lucky episode #7! In this episode we talk about... -Our tool of the episode is Flimbo, a way to create awesome, customized art for all your social media accounts...and it's FREE! -In this episode's Deep Dive, we discuss the ubiquitous and intimidating world of social media. We give you our best tips for getting the most out of Facebook, Instagram, Snapchat, or whatever app tickles your fancy. -David and Craig battle it out for the (useless) title in our trivia segment, bicker over fractions, and apologize to Selena Gomez.

21 эпизодов

Social Media 101

IWantBusiness - Small Business Podcast

published 8 лет назад

MP3•Главная эпизода

21 эпизодов

#Business #Small Business Podcast By Clarity Creative Group #IWantBusiness Small Business

Все серии

1
To App Or Not To App - Does Your Business Need An App? 25:15

7 years назад25:15

25:15

-In our Deep Dive, we go Shakespearean as we ask: to app or not to app? It's a buzzword, but hold your horses. You might not want to drop all that cash on an app developer just yet. -Our Tool of the Episode is Elevate, a fun brain training app where you can play your way to a smarter you. With both free and paid versions, you have plenty of options to hone your mind so you can be the best entrepreneur you can be. -In our trivia segment, we discuss dating apps, Alexander Hamilton, and try to convince Craig that winning isn't everything. All this and more on the IWantBusiness Small Business Podcast.…

1
Business Networking 30:52

7 years назад30:52

30:52

What up, what up? Welcome to Episode 19! We got lots to talk about when it comes to the best way to network in-person for your business. --Our Tool of the Episode is Full Contact, a super useful way to organize your wallet or car console and get those loose business cards exactly where you want and need them: your phone! You'll not only look incredibly cool, you'll get organized and be more productive. --In our Deep Dive, we discuss the tips and tricks for making business networking groups work for you. David has three steps to being a successful networker and NONE of them involve acting like a cheesy car salesperson. Branch out and get ready to grow your business. --In our trivia segment, Brian shakes things up a little and brings some pizzazz to our trivia game. Craig and David fight about who has more victories to date and we discuss Craig's bathroom addiction. All this and more on the IWantBusiness Small Business Podcast.…

1
Offline Marketing Tips & Ideas 31:34

7 years назад31:34

31:34

-As always excited about our Tool of the Episode this week. Needing to scan documents without a scanner handy, just grab our phone. With Genius Scan you can easily convert documents, images, and more into digital assets. We use it almost daily in the office. Plus it is free, got to love that. -For our Deep Dive this week, we are really diving deep into marketing offline. From your basic offline presence to direct mail marketing and how it can help grow your business. Find out what tips and advice Craig and David have to help you market your brand. -The competition continues in our trivia round, as David proves he knows more about online marketing then he does offline marketing. Play along at home and just have some fun. And don't forget to subscribe.…

1
How To Use Your Website For Marketing? 39:12

7 years назад39:12

39:12

For our Deep Dive this week, we are really diving deep into marketing through your website. We all know that The Almighty Google is the end-all and be-all when it comes to getting people to your site. But how do you leverage that for your benefit? Keywords, LSI and otherwise. Find out what those are, how to select them, and how you can use them on your site. --We're super excited about our Tool of the Episode this week. If you need some help deciding when and what to post on your social media accounts to promote your web content, MissingLettr has got. You. Covered. It's easy. It's free. It's what Clarity uses. Get on board. -The competition continues in our trivia round, as David proves that he's still living in 2007 and Craig proves that he's the Champion...of Cheating. Test your knowledge of classic commercial trivia against the guys. And don't forget to subscribe.…

1
Getting Traffic To Your Website 33:12

7 years назад33:12

33:12

Everyone wants traffic to your website, this episode we talk about what type of traffic you want to acquire and how to get it. -Our tool of the episode is Quill Engage, a new way to simplify complex reports (like Google Analytics) in a way that anybody can understand. -For our Deep Dive this week, we discuss the immediate and long-term ways to increase traffic to your website. (Spoiler alert, you might want to get thee a digital marketing budget.) -Finally, in our trivia round, David and Craig battle it out for ultimate victory. Craig accuses David of cheating, so you can guess the hilarity that ensues.…

1
5 Free Google Tools To Help Grow Your Business 37:29

8 years назад37:29

37:29

This episode we talk about 5 Google Tools that will help you grow and run your business with ease. They make life easy and give you the knowledge to take your company to the next level. -We don't have one tool of the episode this week...because we have five! -Our Deep Dive this week is all about 5 free Google tools to help your business. You no longer have to give Microsoft all of your hard-earned dollars or download a new version of Excel 6 times a year. Because Google's got you covered. -In our trivia round, the guys talk about Gal Gadot and other girls on their "List." Arguments and hilarity ensue.…

1
Hiring Your First Employee 30:43

8 years назад30:43

30:43

-In our Deep Dive, we get into the nitty-gritty of hiring your first employee. If all you ask is that your employees have a face and know your business name, you have a few things to learn, my friend. -Our tool of the episode is Indeed.com, which—as we will learn—is like an online dating site for your business. Come on...show your business some love. -In our trivia round, Aaron Rodger's intelligence is called into question, and we have an unprecedented two-round tie-breaker! Who will achieve (meaningless) victory?…

1
Understanding White Hat And Black Hat SEO 32:13

8 years назад32:13

32:13

This week on the IWantBusiness Podcast, we’re talking about search engine optimization, also known as SEO. -Our tool of the episode is Barracuda, an easy way to see if you’ve been penalized by Google for any not-so-legitimate SEO practices that you may or may not have been aware of. Keep it legit and keep it classy, ya’ll. -In our Deep Dive, we talk about legit and shady SEO practices, backlinks, the robot uprising, pandas, and more. It’s gonna be good. -Our trivia round gets shaken up a little bit as our producer extraordinaire, Brian Fritz, turns Quiz Master. Will Craig be soundly defeated, yet continue to tout his victory far and wide? Will he actually win? Get on the edge of your seat and let’s find out.…

1
Understanding Search Engine Optimization (SEO) 28:47

8 years назад28:47

28:47

We've officially made it to a dozen episodes. This week on the IWantBusiness Podcast, we're talking about search engine optimization, also known as SEO. --Our tool of the episode is Nibbler. This free SEO audit will show you the areas where your business website might need to improve. --In our Deep Dive, we talk demystify search engine optimization, or SEO. We talk about what it is, how it works, and ways to maximize it on your site. You can't get your website to come up on Google search results without SEO. --In our trivia round, Craig shows off his spelling skills and David realizes that he needs to pay closer attention to the Olympics.…

1
Using Google Adwords To Market Your Business 33:57

8 years назад33:57

33:57

Eleven's not just an awesome character on Stranger Things, it's also the number of our latest podcast episode. This week on the IWantBusiness Podcast, we're talking about Google Adwords. --Our tool of the episode is KWFinder.com, a tool for easy (and free!) keyword research. Every good website needs keywords to be seen on the search engines (like Google). Make sure you know what you're doing. --In our Deep Dive, we talk about how to advertise on Google with pay-per-click campaigns. All your customers are already there. You're already there. Google's advertising function gets you in front of not just more customers, but the right customers. In-- our trivia round, David and Craig try to break the tie from last week. The battle for bragging rights continues.…

1
Setting Goals For Your Business 26:10

8 years назад26:10

26:10

It’s our 10th episode! Woohoo! In this episode of the IWantBusiness Podcast, we’re talking about setting goals for your business. -Our tool of the episode is Remember the Milk, an app to help busy, distracted people cross more items off their to-do list. -Goals are the focus of this week’s Deep Dive. Why you need them. How to select them. How to keep yourself on track and actually achieve them. -In our trivia round, the drama ensues as Craig tries to wrest control of the hypothetical trophy. Craig proves his knowledge of basketball, but David doesn’t let him get ahead.…

1
Brand Awareness 31:57

8 years назад31:57

31:57

This episode, we're talking about brand awareness for your small business. -Our tool of the episode is Google Alerts. Spy on the entire internet to find out what people are saying about you and your company. (You can use this to your advantage.) -In our Deep Dive, we focus on Branding: what it is, why you need it, and how to build it for your small business. (You don't even have to spend $1 million on a new logo like Pepsi did.) -Craig dominates in our trivia episode and the guys fail at pronouncing "[Kaley] Cuoco." (It's "kwo-ko," in case you were wondering.)…

1
Social Media 201 38:33

8 years назад38:33

38:33

We loved talking about social media last week…so much that we’re doing it again in episode 8! --Our featured tool(s) this week is a twofer. Tweriod will help you find out when you should post to Twitter while Twitter Audit will show you how many of your Twitter followers are real. --In our Deep Dive, we’re focusing on Twitter and LinkedIn (and a little more about Snapchat). Whether you’re tweeting with your customers or linking up with other businesses, find out how to network, automate, and tweet your way to success. Make sure you have a snack, because there will be lots of sandwich references. --In our trivia segment, we debate the meaning of the word “undefeated” and David admits that he doesn’t listen to his work wife Craig.…

1
Social Media 101 34:40

8 years назад34:40

34:40

1
The Importance Of Website 28:58

8 years назад28:58