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Контент предоставлен Football, Bloody Hell Weekly Podcast and Bloody Hell Weekly Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Football, Bloody Hell Weekly Podcast and Bloody Hell Weekly Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
One nil desperandum
Manage episode 197973717 series 1273118
Контент предоставлен Football, Bloody Hell Weekly Podcast and Bloody Hell Weekly Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Football, Bloody Hell Weekly Podcast and Bloody Hell Weekly Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The big stories this weekend centred around two 1-0 wins, in North London and the North East respectively. The boys laud Newcastle's heroics against Man United while Spurs come in for praise for dispatching Arsenal. In other news, Neil Custis throws a wobbly and Swansea get a rare thumbs up from the pod.
…
continue reading
4 эпизода
Manage episode 197973717 series 1273118
Контент предоставлен Football, Bloody Hell Weekly Podcast and Bloody Hell Weekly Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Football, Bloody Hell Weekly Podcast and Bloody Hell Weekly Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The big stories this weekend centred around two 1-0 wins, in North London and the North East respectively. The boys laud Newcastle's heroics against Man United while Spurs come in for praise for dispatching Arsenal. In other news, Neil Custis throws a wobbly and Swansea get a rare thumbs up from the pod.
…
continue reading
4 эпизода
Alle episoder
×This weekend was largely dominated by the FA Cup but there was surprisingly plenty of action to pick through from the Premier League. From the raw talent of Mo Salah, to the raw stupidity/cunning of Charlie Adam, Mike and Cowley run the rule through the latest action. The boys also ponder how the top 5 (aside from Man City) would cope without their star players, and wonder how on earth two young footballers who've barely played a minute of first team football have been left out of the England squad. Nothing short of treasonous.…
Has Conte got to get down off his high horse and start taking responsibility for the lethargy at Chelsea? Has the Moyes bounce worn off for West Ham and has Sam Allardyce got nudes of Neil Custis? Mike and Green Street discuss all the big questions from the Premier League in this week's pod. A special nod to Portsmouth and the role the Pompey Supporters Trust has played in saving the club, 8 years on from becoming the first Premier League team to go into administration.…
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Football, Bloody Hell Weekly Podcast
![Football, Bloody Hell Weekly Podcast podcast artwork](/static/images/64pixel.png)
This week the lads turn their attention to the increasingly impressive presence of the English clubs in the latter stages of the Champions League - will this success in Europe affect the league run-in? After gratifying pops at Warnock and John Cross respectively, the retro section this week takes a look at a legend of the game, Sir Bobby Robson and his time and Newcastle United.…
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Football, Bloody Hell Weekly Podcast
![Football, Bloody Hell Weekly Podcast podcast artwork](/static/images/64pixel.png)
The big stories this weekend centred around two 1-0 wins, in North London and the North East respectively. The boys laud Newcastle's heroics against Man United while Spurs come in for praise for dispatching Arsenal. In other news, Neil Custis throws a wobbly and Swansea get a rare thumbs up from the pod.…
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