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Контент предоставлен Seattle Growth Podcast and Jeff Shulman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Seattle Growth Podcast and Jeff Shulman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
S4 Ep. 2: Seattle’s Sound: Grunge and the 90s
Manage episode 198780005 series 1217776
Контент предоставлен Seattle Growth Podcast and Jeff Shulman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Seattle Growth Podcast and Jeff Shulman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The fourth season of Seattle Growth Podcast brings together diverse perspectives from established and emerging artists, music lovers and music industry leaders to paint a picture of the past, present, and future of Seattle’s iconic music scene. This second episode of the season continues last week’s focus on Seattle’s music community during the 1990s. Whereas Seattle had produced many notable musical artists in prior years, the sounds from the 1990s were distinctly recognized across the globe as emanating from this city. The episode features singer-songwriter Ben London who began his Seattle music career while the Seattle sound, grunge, was exploding nationally. London went on to serve on the development team for the Experience Music Project (now known as MoPOP), to serve as an executive at the Grammys, and to serve as the inaugural chair of the Seattle Music Commission. You will hear what it was like to be “a footnote of flannel” during the Seattle grunge era and to do “all the things that other bands did, except...not sell millions of records.” The episode also features Marco Collins, an influential radio DJ during the early 1990s who record executives from around the world turned to for insight into who would be the next big thing in music.The subject of his own documentary “The Glamour and the Squalor” opens up about what it was like to rub shoulders with Seattle’s rock stars, to help catapult bands to national prominence, and to have the whole world watching what was coming out of Seattle. These two voices help paint a picture of a unique time in Seattle’s music history and provide insight into the city’s future.
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91 эпизодов
Manage episode 198780005 series 1217776
Контент предоставлен Seattle Growth Podcast and Jeff Shulman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Seattle Growth Podcast and Jeff Shulman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The fourth season of Seattle Growth Podcast brings together diverse perspectives from established and emerging artists, music lovers and music industry leaders to paint a picture of the past, present, and future of Seattle’s iconic music scene. This second episode of the season continues last week’s focus on Seattle’s music community during the 1990s. Whereas Seattle had produced many notable musical artists in prior years, the sounds from the 1990s were distinctly recognized across the globe as emanating from this city. The episode features singer-songwriter Ben London who began his Seattle music career while the Seattle sound, grunge, was exploding nationally. London went on to serve on the development team for the Experience Music Project (now known as MoPOP), to serve as an executive at the Grammys, and to serve as the inaugural chair of the Seattle Music Commission. You will hear what it was like to be “a footnote of flannel” during the Seattle grunge era and to do “all the things that other bands did, except...not sell millions of records.” The episode also features Marco Collins, an influential radio DJ during the early 1990s who record executives from around the world turned to for insight into who would be the next big thing in music.The subject of his own documentary “The Glamour and the Squalor” opens up about what it was like to rub shoulders with Seattle’s rock stars, to help catapult bands to national prominence, and to have the whole world watching what was coming out of Seattle. These two voices help paint a picture of a unique time in Seattle’s music history and provide insight into the city’s future.
…
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91 эпизодов
Все серии
×King County Executive Dow Constantine discusses navigating the pandemic and the future of King County. Julia Nagele, Principal and Director of Design for the architecture studio at Hewitt, discusses the urbanization of Seattle and how the pandemic economy has affected her business.
Brian Robinson and Dale Kutzera close out this season. Robinson is on the Seattle Center Advisory Commission and well know for his efforts to have NBA basketball in Seattle. Dale Kutzera is the author of The Death of Seattle: How A Great Town Became a Lousy City.
Today’s episode features Mari Horita, Seattle Kraken’s VP of Community Engagement and Social Impact, who discusses how the pandemic has impacted her community work. Her interview gives insight into adapting the evolving needs. The episode also features Ben Petter, President of Avara Construction. His interview gives insight into the construction business and what we can expect for the future of Seattle.…
NBA champion and former GM & CEO of the Seattle Supersonics, Wally Walker. Walker gives an update on his quest to bring an NBA franchise to a SODO arena and shares his perspective on whether the pandemic makes it more or less likely that Seattle gets an NBA franchise. You will also hear from longtime Seattle Growth Podcast listener and Seattle Supersonics super fan, Josh Shea. Shea shares the changes he is seeing in his South Lake Union neighborhood and has a plea for the listeners.…
Stories from two industries hit hard by the pandemic: retail and restaurants. Interviews with Lisa Bridge, the president and CEO of Ben Bridge Jeweler, and restaurateur Bernie Garcia, the president of Moctezuma’s Restaurants. The interviews give lessons of resilience and offer distinct perspectives on the changes in Seattle…
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Seattle Growth Podcast
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UW Foster professor Jeff Shulman interviews the entrepreneur Dhruv Agarwal and former Lt. Governor candidate Ann Davison. The interviews give insight into different ways the people and businesses of Seattle are adapting to the pandemic.
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Seattle Growth Podcast
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UW Foster professor Jeff Shulman interviews the executive director of the SODO Business Improvement Area, Erin Goodman. SODO is home to Starbucks headquarters, many industrial companies, and an active port. The episode also features an interview with musician Marco Antonio de Carvalho. The interviews give insight into different ways the people and businesses of Seattle are adapting to the pandemic.…
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Seattle Growth Podcast
![Seattle Growth Podcast podcast artwork](https://cdn.player.fm/images/2293559/series/rFqbsqGMYI4NKfRE/32.jpg 32w, https://cdn.player.fm/images/2293559/series/rFqbsqGMYI4NKfRE/64.jpg 64w, https://cdn.player.fm/images/2293559/series/rFqbsqGMYI4NKfRE/128.jpg 128w, https://cdn.player.fm/images/2293559/series/rFqbsqGMYI4NKfRE/256.jpg 256w, https://cdn.player.fm/images/2293559/series/rFqbsqGMYI4NKfRE/512.jpg 512w)
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UW Foster professor Jeff Shulman interviews UW Husky Football Hall of Fame Running Back Greg Lewis who is the executive director of the Meredith Mathews East Madison YMCA. The episode also features an interview with musician Tekla Waterfield. The interviews give insight into how non-profits and musicians are navigating the pandemic.…
UW Foster School of Business professor Jeff Shulman interviews the president/CEO of the Downtown Seattle Association, Jon Scholes, and a long-time Central District entrepreneur and advocate Jesdarnel “Squirt” Henton. Scholes and Henton share how they are navigating the changes in Seattle and their outlook for the future of the city.…
UW Foster School of Business professor Jeff Shulman interviews Pete Nordstrom and noted musician Robbie Hill to learn how they are navigating the changes in Seattle and their outlook for the future of the city.
UW Foster School of Business professor Jeff Shulman interviews the managing partner at Din Tai Fung Restaurants and the co-founder of the Weaver Byrne Group to learn how they are navigating the changes in Seattle and their outlook for the future of the city.
On today's episode: Zan Fiskum, a Seattle singer-songwriter who burst onto the national music scene as a finalist on the recent season of The Voice. Alec Shaw, an emerging artist in Seattle's music community. Both talk about Seattle's music scene, adapting to COVID-19, and their upcoming performance in the St. Jude Songwriters Showcase.…
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Seattle Growth Podcast
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Today’s extra episode of Seattle Growth Podcast features an interview with a small business owner, an artist, and someone who wants to see a positive shared future for the people of Seattle as the city transforms. The episode tells a story of a community-led effort to make the Rainier Farmer Market a desirable place to visit and buy fresh produce. Gavin Amos, associate strategic coordinator for the Central Area Collaborative, shares how he connected Kevin Nguyen, owner of the Rainier Farmer Market, with artist Henry Luke to utilize the power of art to engender a sense of belonging for South End restaurants. Together, they have raised thousands of dollars and come together as a community to demonstrate an appreciation of the shared space. The interviews share perspectives on what changes in Seattle are most striking. The story also highlights challenges small businesses face and how the community can come together to address them.…
Today’s extra episode of Seattle Growth Podcast features an interview with Husky Basketball legend Donald Watts. Watts, owner and player development specialist at Watts Basketball, contributes to this season’s theme of finding community in a dynamic city. Watts shares the work being done to foster a community of children and parents who are interested in basketball as a means to build life skills. Watts also offers valuable lessons from building the Watts Basketball community that can be applied in a variety of contexts.…
Vivian Hua, Executive Director of the Northwest Film Forum, shares the work she is doing to build community in the dynamic city of Seattle. She shares insights for other arts & culture leaders and previous some exciting events available to filmmakers and film lovers alike.
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