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Контент предоставлен Legal Marketing Studio and Michael N. Meyer. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Legal Marketing Studio and Michael N. Meyer или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
The Attorney's Role in Business Development with Steve Wilson
Manage episode 205233660 series 1037069
Контент предоставлен Legal Marketing Studio and Michael N. Meyer. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Legal Marketing Studio and Michael N. Meyer или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this wide ranging conversation, Osborne Clarke partner Steve Wilson discusses how the role of the attorney has evolved in relation to business development. As the head of firm's New York City office, he has a unique perspective on attorneys' need to develop new business and manage existing client relationships. Other topics that we touch on include cross selling, non-lawyers' ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.
…
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62 эпизодов
Manage episode 205233660 series 1037069
Контент предоставлен Legal Marketing Studio and Michael N. Meyer. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Legal Marketing Studio and Michael N. Meyer или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this wide ranging conversation, Osborne Clarke partner Steve Wilson discusses how the role of the attorney has evolved in relation to business development. As the head of firm's New York City office, he has a unique perspective on attorneys' need to develop new business and manage existing client relationships. Other topics that we touch on include cross selling, non-lawyers' ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.
…
continue reading
62 эпизодов
Все серии
×Robert Weiss of Multivision Digital, one of the top video production companies in NYC, signs off his emails with the tagline, "See you in front of the camera." These days, we're all being seen in front of the camera. Not only are we in front of cameras more often than ever, but we're all watching more video than ever before. There is an opportunity to produce that content and means to do so safely despite the pandemic. In this episode Robert and I discuss three approaches to safely creating content now, during the pandemic, with a focus on remote video capture. We look forward to a post-pandemic period when remote video capture will remain a means of producing content at scale and across a broad geographic footprint.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
In this episode I turn the host's reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and grew his firm. Roger describes how he has used networking externally and internally to the firm to form strong relationships, develop business, help train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and encourage forward movers to join Barton LLP. Carol's most recent book is Strategic Networking for Introverts, Extroverts and Everyone In Between, available through the ABA website.…
Michael F. Schein returns to the podcast to discuss his forthcoming book: The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. We revisit how Hype can be applied in the professional services context and draw lessons from his research. More info on his website: https://michaelfschein.com/.…
Tiffany Yarde joins me on the first episode of 2019 to discuss the every day gestures through which marketing professionals can push for positive change. Our conversation touches on team building, career development, and diversity and inclusion. Rather than look solely to grand programmatic or policy solutions, we explore the quotidian efforts that leaders and junior team members can employ to drive change in individuals' careers while expanding diversity at their firms and throughout the industry.…
Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. And, of course we pull out the lessons from these failures so our listeners can avoid making similar mistakes in 2019.…
At the 2018 Legal Marketing Association's Northeast Regional Conference, Susan Peters (President, Greybridge PR) moderated a podcasting panel featuring Angela Robinson (Marketing Communications Manager, Finnegan), Robert Ambrogi (host, LawNext podcast) and Michael Meyer (host, Legal Marketing Studio). The panel discussed topics such as their strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one's audience.…
In this episode, Greg Fleischmann makes the point that few lawyers went to law school because they want to sell. He and I discuss the potential of bringing externally facing salespeople into law firms so that lawyers can spend more of their time doing the high quality work that is central to a firm's success. Our discussion covers the challenges that such a role creates as well as the very real opportunities.…
Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of diversity in the legal industry. Our conversation touches on the business imperative of having a diverse firm, what it means to be a diverse firm and the processes and systems that will be needed to bring about diverse firms. We explore the need for advancing diversity not only among the ranks of attorneys (particularly leadership) but also among legal marketing teams.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
1 Boosting Visibility as a Legal Insurance Preferred Vendor; a conversation with Attorney Brian Zimmet 15:35
In this episode, Brian Zimmet of the Zimmet Law Group joins me to expand on how he recognized the opportunity that being a preferred vendor on legal insurance plans presents, their place in his marketing strategy and the business development benefits that they have reaped for his firm. We also go on a brief tangent to discuss his firm's use of digital and social media and why he's brought these efforts in-house.…
In this wide ranging conversation, Osborne Clarke partner Steve Wilson discusses how the role of the attorney has evolved in relation to business development. As the head of firm's New York City office, he has a unique perspective on attorneys' need to develop new business and manage existing client relationships. Other topics that we touch on include cross selling, non-lawyers' ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
At a Deliberate Solos meeting at the end of 2017 I heard Jim Shenwick recount how he'd built a niche content strategy to reach taxi medallion owners facing financial stress in the face of the industry disruption from apps like Uber, Lyft and Via. In this conversation, Jim describes how after reading an article in Crane's business he recognized an un-met client need and business development opportunity and began creating content to reach these potential clients. Deftly implementing a strategy of writing content of value for these clients, he's become a go to resource not only for underwater taxi medallion owners but also journalists and investors.…
Rather than look for grand ideas and massive disruption, Josh Rosenzweig, the founder of Wibnilabs, discusses how modest investments by firms to support even small innovation initiatives can lead to revenue growth and new business opportunities. Our conversation touches on design thinking, client feedback, the unfortunate conflation of technology and innovation and where innovation comes from.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes—this is part 1 of 3.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
1 Social Media and Digital Marketing for Attorneys: Content and Engagement - Ethan Wall 2 of 3 32:12
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes—this is part 2 of 3.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes—this is part 3 of 3.…
Dana Heitz and Zara Watkins join host Michael Meyer to talk about Deliberate Solos, the networking group they built and run for solo attorneys and the professionals who assist them. They discuss how the group's three pillars, networking, business development incubator, and "pop-up law firm", work together to support solo attorneys' practices and overcome the challenges they face.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
LMS host Michael Meyer catches up with Terri Hartwell Easter after the LMA Northeast Conference's Diversity Panel to go in depth on several points made by the panel.
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
LMS host Michael Meyer catches up with Michael Rynowecer of BTI Consulting at the LMA Northeast Conference to discuss approaching marketing, business development and firm management from a data driven perspective.
LMS host Michael Meyer chats with Lauren Cohen bright and early at the LMA Northeast Conference about what she carries forward from her background in consumer marketing working now with a personal injury firm .
LMS host Michael Meyer follows up with Jennifer Manton after the Brand Strategy panel at LMA Northeast Conference. She discusses how asking questions as part of the firms rebranding process opened up new opportunities for surveying partners and building buy in for initiatives beyond the rebrand.
LMS host Michael Meyer follows up with Bill Schroeder after the Brand Strategy panel at LMA Northeast Conference to discuss the importance of solid research in building a strong firm brand that can not only inform its marketing collateral but can positively shape its culture and point the way towards a firm's future.…
LMS host Michael Meyer sits down with Jeff Leitner following his keynote speech at the LMA Northeast Conference in Philadelphia. Building on the themes of his keynote, he discusses how to spot opportunities to challenge existing norms and push firms' cultures forward.
There has been a tidal wave of disruption in every industry driven by digital technologies. The legal industry has not been immune to these changes and there is much talk about innovating in the face of them. Leigh Ollman, co-director of Akerman X, joined me to discuss how Akerman is using design thinking, or human centered design, in creating innovative solutions to the challenges of today's business environment and doing so with their clients' needs top of mind. The focus of our conversation is on design thinking and creating a culture of innovation.…
Networking is a crucial part of most business development toolkits (in any business). A graphic designer I met through my own networking told me about the Women's Empowerment Networking Group founded and run by Janice Roven and Davida Perry. I was struck by the founding story of the all women group; Janice and Davida generously offered to come on the show to discuss their reasons for starting the group, the value of being at its center, the logistical challenges and a bit about diversity and empowerment.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
One aspect of legal marketing that I have always found fascinating is the career shift that occurs as it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and Frank Francis join me to discus their experiences navigating this shift. We discuss the strategies they have employed, the firm resources they have taken advantage of and the role played by various bar associations to which they each belong. Experienced partners at small and mid-size firms will find this conversation useful as it hints at ways they can employ to support and encourage their associates' business development efforts.…
A strong personal brand can help attorneys and executives to develop new business for their firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this sort of personal brand. Our conversation touches on the kinds of goals and initiatives served by building a personal brand, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.…
Podcasting is a growing segment of the content marketing pie, and one that law firms are beginning to exploit in earnest. Akerman's Matt Steinberg visited the Legal Marketing Studio podcast to discuss Akerman Worked Up, the employment law podcast he hosts. Our conversation covers how the podcast fits into his personal marketing and the larger Akerman brand, the rewards he's found in producing and hosting the podcast, and the challenges that he and Akerman have overcome in launching the podcast. The episode runs a bit longer than usual, but it is packed full of valuable insight for everyone from veteran podcasters to those just dipping their toes into the podcasting waters.…
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Legal Marketing Studio
![Legal Marketing Studio podcast artwork](/static/images/64pixel.png)
Daniel Timins's approach to content exemplifies its ability to extend one's marketing reach while amplifying one's influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in Kiplinger, Yahoo Finance and Investopedia among others. In this episode we discuss how he gained access to these outlets, what kind of support structures he took advantage of, and the challenges to maintaining an active writing habit and to measuring its quantitative impact on a firm's bottom line.…
Today's social media and content platforms offer a valuable opportunity to build an audience and build a kind of celebrity within a niche. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about building celebrity through strategic niche content creation that extends one's marketing reach and amplifies one's influence.…
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