Marketing Media + Hip Hop w/ battle champ + entrepreneur Madd Illz [episode 6]

Sounds From The Underground: Hip Hop Lifestyle & Marketing Podcast from Insomniac Magazine

#Hip Hop #Insomniac Magazine #Music

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

7 лет назад 36:37

MP3•Главная эпизода

On this episode, Hip Hop activist, freestyle champ, entrepreneur and co-founder of the hugely successful Grind Time battle league shares his insight and experience in the Hip Hop music and media industries during a talk with Israel Vasquetelle. Not only is Madd Illz a top tier lyricist, battle emcee and recording artist, but he also had the distinction of speaking at the United Nations on the importance of Hip Hop culture. Thanks for listening to Insomniac Magazine's "Sounds from the Underground" podcast.

44 эпизодов

Marketing Media + Hip Hop w/ battle champ + entrepreneur Madd Illz [episode 6]

Sounds From The Underground: Hip Hop Lifestyle & Marketing Podcast from Insomniac Magazine

19 subscribers

published 7 лет назад

MP3•Главная эпизода

44 эпизодов

#Hip Hop #Insomniac Magazine #Music

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1
Artists Talk Hip Hop Inspirations and Share Marketing Takeaways 28:35

4 years назад28:35

28:35

On this episode of Insomniac Magazine's "Sounds From The Underground" podcast, an eclectic group of Hip Hop artists share their inspirations and provide some insight into their takeaways from marketing. Featured artists include Dell P (Philly), CasanovaOnTheMic (Guam), Twan Mack (Milwaukee), Messiah Black (Pittsburgh), Cassandra The Goddess MC (NYC), The Scribes (UK), and JuleUnique (Long Beach).…

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Interview with Chicago Hip Hop staple Sharkula 36:15

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On this episode, IZ-REAL speaks with a Chicago music and art scene staple Sharkula. The prolific rhyme practitioner has been creating non-stop for the better part of two decades, crafting over thirty albums, EPs, mixtapes and other projects. With a one-of-a-kind approach and unrelenting dedication to the culture, this veteran emcee is a Hip Hop original.…

1
Interview with producer, filmmaker, and label head David "C-Doc" Snyder 1:16:42

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On this episode of Insomniac Magazine's "Sounds from the Underground" podcast, we hear from producer, filmmaker, and record label president David C-Doc Snyder. He discusses the new Public Enemy album, directing their live performance on The Late Show with Stephen Colbert, distributing his film "Heights Girl 2," and the latest on The Spit Slam Record Label Group, which he runs alongside Hip Hop icon Chuck D.…

1
Inspiration and marketing tips from indie Hip Hop artists Indigo Phoenyx, Irie-1, Mark 4ord, Sam LaRoche and Three Five. 27:23

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27:23

On this episode of Insomniac Magazine's "Sounds from the Underground" podcast, we hear from a handful of indie Hip Hop practitioners who share their inspirations and give insights into some of their marketing efforts and takeaways. They touch on topics, including branding and creativity and provide a perspective from things they've put into practice within their careers. Hit play and dive into some Hip Hop tips of the trade from rhyme artisans Indigo Phoenyx, Irie-1, Mark 4ord, Sam LaRoche and Three Five.…

1
Hip Hop music legend Chuck D shares insight into the new Public Enemy album, working with Prophets of Rage and more 1:08:52

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1:08:52

In this Insomniac Magazine interview, the legendary emcee and freedom fighter, Chuck D talks with Israel "IZ-REAL" Vasquetelle. The iconic artist provides insight into Public Enemy’s newly released masterwork What you Gonna Do When The Grid Goes Down. He shares his thoughts about the current state of affairs in 2020, working with Rage Against the Machine reboot and supergroup Prophets of Rage, a newly minted deal with Def Jam, and drops jewels from his immense career in the music industry. The frontman for one of rap's most potent groups, and in many ways the voice of a generation, continues to bolster messages of empowerment and the importance of Hip Hop that rebels against society’s ills. During this in-depth talk, the Rock and Roll Hall of Fame inductee enlightens and inspires while imparting immense knowledge from decades of railing against the hype, raising the roof, and fighting powers that be.…

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Interview with Hip Hop artist Pounds on his movie role as Big Pun in the Big L Biopic, branding and more 16:11

4 years назад16:11

16:11

On this episode, rising Hip Hop artist Pounds provides insight into his role as Big Pun in the upcoming Big L biopic, branding, working with Daupe Records, collaborations, and his music industry journey so far. The upstate New York rapper conducted the interview while on break for a music video production on the docks of a Boston shipyard.…

1
Interview with Roc Marciano's manager and Hip Hop music industry vet, Jazz 31:24

4 years назад31:24

31:24

On this episode of Insomniac Magazine's Sounds From The Underground, the manager for the legendary Roc Marciano imparts music industry insight. Jazz has worked with the mic phenom since the early days of his career. This Hip Hop vet shares jewels from the trenches of this successful indie giant's camp, their distinct approach to monetizing music in a world dominated by streaming, licensing to TV and much more.…

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Ras Kass talks Hip Hop, new music and election 58:12

4 years назад58:12

58:12

Legendary emcee Ras Kass made history in 1996 with his iconic album Soul On Ice . Since then, he’s continued to make impactful Hip Hop music with social and lyrical potentency. From his deals with a major label to his creative approach to marketing his independent releases, Ras Kass shares insight into his journey in the music industry. Speaking with Israel Vasquetelle, the the west coast mic phenom talks about his new project INCS, Hip Hop, the election and more.…

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Interview with legendary Hip Hop producer and emcee Ced Gee of Ultramagnetic 46:41

5 years назад46:41

46:41

Cedric Miller aka Ced Gee entered the Hip Hop game decades ahead of his time. As a member of one of the most groundbreaking groups in the genre's golden era, Ultramagnetic MCs, he did double-duty as emcee and producer. Beyond creating classic music with Ultra, he also crafted multiple songs on "Criminal Minded" the iconic debut album from another of Hip Hop's most influential and revered groups, Boogie Down Productions. If that weren't enough to solidify a prominent place in Hip Hop history, in 1991, Ced produced the notorious Gold-selling track, Funk Compton, by another Bronx talent, the late Tim Dog. In this interview, the veteran beatsmith and emcee, provides insight with Iz-Real into his career, early drum machines used (including E-mu's SP 12), as well as current production gear, insight into his new projects and much more. Ced shares that he just wrapped production on an upcoming music video for his new "Delta 5" track (listen below) and is currently in the midst of working on his first, yet to be titled solo album, and other projects. Don't sleep on this discussion with a true Hip Hop legend, Ced Gee.…

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Music industry longevity with Dom Pachino- Hip Hop vet and Wutang brethren formally of Killarmy 42:00

5 years назад42:00

42:00

Dom Pachino’s accomplishments in Hip Hop go back well over two decades when he helped make music history as part of Hip Hop’s royal family, the Wutang brethren group known as Killarmy. During his career, he’s toured the planet, appeared on television, and films. Since those early days, he’s launched his own record label and has continued his momentum by releasing a slew of projects through Napalm Records. In this discussion, the lyrical powerhouse shares insight into his life in the music industry, lessons learned, and his most recent endeavors. It’s time to get into the trenches with rhyme vet Dom Pachino.…

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Innovations In Hip Hop: Trapped in the 80's Episode 45:47

5 years назад45:47

45:47

Insomniac Magazine editors IZ-REAL and Kevin Keith examine innovations in Hip Hop through the decades in this new series as part of Sounds From The Underground. On this episode of the podcast, they delve into the 1980s and discuss some of the most groundbreaking acts in the genre.

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Hip Hop, inspiration and self-empowerment with Detroit emcee Rocdwell 48:21

5 years назад48:21

48:21

If you know Hip Hop, then you know that the most talented artists are not found on the top of the charts or going viral. That type of visibility is a seriously good look if you can get it, but many times it's nothing more than a fleeting spell of vapor fame. Instead, some of the most impressive emcees can be found grinding in the trenches, well-below the surface, building success from the ground up. True Hip Hop heads know Insomniac Magazine has been digging deeper to unearth gems for over two decades. Today, we continue the tradition of shining a light on talent on this interview conducted by IZ-REAL with Rocdwell, a charismatic Detroit emcee who regularly delivers uplifting music that celebrates self-empowerment. Take time to delve into this in-depth discussion about music, inspiration and more.…

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Discussing publicity with veteran music industry professional Jackie O. Asare 1:37:45

5 years назад1:37:45

1:37:45

In this episode, IZ-REAL interviews Jackie O. Asare, a veteran music industry professional whose career began in the early 90s and continues to present day. She's worked with artists such as Lecrae, Mýa, Teddy Pendergrass, Freddie Jackson, 112, Cormega, Three Six Mafia, Lil Jon, Naughty By Nature, Prodigy of Mobb Deep, GURU and more. She's held the position of Publicity Coordinator for Sony Music and Director Of Media Relations for iconic Hip Hop labels including Priority Records and Loud Records. As well, she's the founder of Jackie O & Co a boutique public relations firm based in Atlanta. Over her illustrious career, beyond working with many music legends, she's worked projects for major brands in film, television, technology, and much more. In this discussion, Jackie shares immense insight from her amazing career and including sharing many tips for artists and others seeking publicity.…

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Hip Hop Music Legend Kool Keith 2020 Interview 1:07:39

5 years назад1:07:39

1:07:39

As we venture into 2020, it’s only fitting to do so with an artist who’s always projected the future of Hip Hop, the legendary Kool Keith interviewed by Israel "IZ-REAL" Vasquetelle. I suggest that the true measure of success for an artist in any genre of music is longevity. Some will be able to shock their way into the consciousness of social media for a fleeting moment with viral flukes. However, it's likely that spotlight will fade fast and the notoriety won't even live as a distant memory on the fringes of viewers' minds. Today, many consider that stint of attention success. In reality, it’s more than that; it's staying power--always being sought out by fans, even if those fans' numbers are minuscule in comparison to the view counts of spectacle artists on YouTube. What counts in a music career is what lasts--something worth remembering and cherishing, even if just by a small group of die-hards who carry the torch and continue to spread that fire decades into the future. If civilization as we know it were to end, and I had a bit of advance notice to put aside just a handful of artists' albums for storage in an indestructible time capsule for whoever happens to emerge from the rubble to learn about the essence of this thing we call Hip Hop, it would clearly be a difficult task. There are so many artists to choose from, and of course, only a finite amount of space in any hypothetical time capsule. I would certainly have to include the obvious masters of the craft, including Grandmaster Flash and the Furious Five, Run DMC, Rakim, Public Enemy, et cetera. But really, what self-respecting Hip Hop head wouldn't include these names from the golden era? These acts gave the genre its edge, beats, scratches, flair, and the development it needed to reach the masses. However, others have pushed creativity in Hip Hop far; these are rappers' rappers. One such emcee, in particular, has propelled far enough to reach celestial bodies during his more than a third of a century in the industry, yet he's far from celebrated by the masses. For this reason, I would be negligent in curating a theoretical time-preservation container that fails to revel in his contributions. This is not just to give him his just due, but to enlighten those who haven't yet been tainted by the mediocrity that Hip Hop has become, and so that they may discover an utmost practitioner of an essential virtue from the genre's inception-- originality. Over the decades, this performer has taken it further and further, transcending the genre's sound without selling out the essence of the culture. To some, he's a superstar, to others, his name is not known. Beyond those who will discover his presence within the time capsule, I present to anyone aspiring to learn about what it takes to become a true one-of-a-kind, this enigma. He's an unsung legend whose career demands both acknowledgment and reflection from those inspired to delve into the essentials of what it means to be a Hip Hop original. An innovator and in a class all to himself, some know him as Kool Keith. Since the mid-eighties, he's made music for love of the art. Through the golden era, the infancy the underground, and into the profliferation of the genre into pop culture's consciousness and beyond, he's maintained a dedication to the craft and has persevered. No matter the label or how off-beat the sound, music fans have continued to discover Keith Thornton throughout the decades. Whether old or young or those that didn't even know they were listening to Hip Hop, they have been captivated by the man of many aliases, one with immense creative energy and extraordinary genius. Unlike most rappers who've taken on aliases derived from famous criminals, drug lords, dictators, and notorious gangsters in an attempt to raise their status and achieve fame through perceived association, Keith has effectively transformed into an alternating gallery of alter egos of odd, bizarre, out-of-this-world personas. His approach has gone well beyond the use of aliases, instead, for the prospective projects, he's morphed into each of these well-defined and life-like characters. What well-known performer in his right mind would change his identity to that of an obscure entity? This goes against any logical approach to branding, which dictates the importance of maintaining consistency. However, he's never appeared too concerned with giving anyone what they've expected. At the core, he's been a pure artist and entertainer. After the initial breakup of the '80s conceived Ultramagnetic MCs, Keith was involved with a string of projects with no major label affiliations, limited promotional efforts, and unlike the majority of rap releases from well-known artists, no slew of superstar guest appearances; yet, he was able to capture the imaginations of both true Hip Hop fans and at the time, those who wouldn't know DMC from DMX. What helped differentiate him from the masses of rappers was simply being different. From his rhyme delivery to his topics and themes, even his physical presentation was distinct. Some artists are so unique that they stand out in almost every environment. Keith fits the bill, whether taking the stage wearing a cape and donning a rubber wig, or throwing lunch bags packed with fruit juice and snacks to the audience, even those that expect the unexpected are generally taken by surprise by this underground icon. However, don't mistake the zany antics for mere shock value or gimmicky ploys, he's multidimensional. Keith has been mimicked by many and he's influenced even more in various genres. His voice has been sampled by electronica bands, he's toured with Platinum-selling rock bands, and his music has been used in major motion pictures. In many ways, he's provided a road map for rap artists to break free of the stereotypical and cover new ground. Keith's abstract lyrics have lead listeners from the corridors of other galaxies through fantasies of Hollywood life, and back to the hardcore streets of the genre's birth, the Bronx. Each project is like a welcome mat to Keith's world, a place where the plastic gets melted, the blunted get sobered, extraterrestrials are embraced, and wack emcees get served every time. Don't believe me, just take a listen to one of the most well-known artists in the genre. In his hit song "Monster" featuring Rihanna, Eminem referenced the legend of Kool Keith. Find your favorite rappers and ask who influenced them, then get those rappers' inspirations. Chances are, Keith is on those lists. -Israel "IZ-REAL" Vasquetelle…

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Legendary Rudy Ray Moore aka Dolemite Interview 27:23

5 years назад27:23