#E10 Digital product monetization - Define pricing strategy and revenue streams

Ivan Agency: Digital product concepting and innovation

How come are we talking about monetization of the product as we haven’t even produced wireframes for it? Reason is very simple - monetization of the product influences features of the product. If your mind is set to how to monetize the product at early beginning, your focus on concepting will be on monetization and it will influence what features it will have and how features would work.

When it comes to MeetMe@ - this app is a social tool. It has a vision of mechanisms that can spread the usage of the app exponentially. It is enough to reach one user who will invite other ten for a meeting, meaning one customer acquires another ten, while there is no barrier to entry due to a simplistic Web version that allows usage of product without installing an app.

Therefore, I can conclude that MeetMe@ app is suitable for the Freemium model.

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Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

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