Marketing for Contractors and Construction

Dunn Lumber Podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

6 лет назад 1:25:06

MP3•Главная эпизода

Today we’ll hear from Belief Agency, a Seattle-based creative agency that specializes in full-stack marketing. They do everything, from core messaging to strategy to content creation and SEO. In this podcast, digital director Joel Cummings, creative director Rachelle Cummings, and marketing manager Dave Powell are sharing some best practices for various components of your online presence, from social media to email marketing to branding to website management.

23 эпизодов

#Business #Dunn Lumber

Marketing for Contractors and Construction

Dunn Lumber Podcast

published 6 лет назад

MP3•Главная эпизода

23 эпизодов

#Business #Dunn Lumber

Все серии

1
Quality Craftsmanship from WindsorONE 32:46

2 years назад32:46

32:46

In today’s podcast, Lindsey Grove from WindsorONE, a company that manufactures high-quality trim boards, shiplap, and moldings, shares what makes WindsorONE’s boards stand out from its competition, and how to source the best materials for your project.

1
Top 10 Contract Clauses That Could Make or Break Your Next Project 39:32

3 years назад39:32

39:32

Project contracts don’t need to be long to be thorough—in fact, you can protect yourself and your business from a lawsuit with just a few short, to-the-point sentences. Learn how to write contract clauses that cover your bases with construction lawyer Seth Millstein in this week’s podcast.

1
How to be a Manager that Leads 56:52

6 years назад56:52

56:52

Today we’re hearing from Tim Faller, senior consultant and master of production at Remodelers Advantage Inc. and a podcast host himself. Tim shares leadership principles for how to be a better manager in your company and how to help employees have a sense of ownership in the company’s success.

1
Marketing for Contractors and Construction 1:25:06

6 years назад1:25:06

1:25:06

1
The 3 Essential Financial Components Of A Well - Run Business 37:34

6 years назад37:34

37:34

Today we’ll hear from Dave Odom, a CPA Certified Business Exit Consultant. Through his work at his company, Strategic Financial Advisors, LLC, he offers chief financial officer and business transition services to small and mid-sized business owners. Dave has more than 30 years of expertise in serving companies in finance and accounting, including for a Fortune 100 construction company. In this podcast, Dave is sharing the three essential financial components of a well-run business, including: Why it’s crucial to think with the end in mind The importance of accurate financial reporting and meaningful metrics And what you need to know about profits versus cash flow…

1
Dr. Eric Scroggins: Overcome Obstacles to Achieve Success 48:09

6 years назад48:09

48:09

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. In today's Dunn Solutions podcast, we’ll hear from Dr. Eric Scroggins. Eric is an author, professional speaker, and leadership coach with degrees in business management and psychology. In this presentation to the Master Builders Association Remodelers Council, Eric shares examples of men and women who have used their vision to make a big impact, discusses how to overcome cultural and behavioral obstacles, and provides tips on how to live at your personal and professional best, whether you're a remodeling contractor or a banker.…

1
Gary Katz on Moisture Content and More 1:16:18

7 years назад1:16:18

1:16:18

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. Today we’ll hear from our good friend Gary Katz. Gary’s been part of the Dunn Lumber family for years now. Dunn Lumber is proud to have hosted one of Gary’s first Katz Roadshow events back in 2003, which are still going strong today—and continue to feature Gary's carpentry clinics. Whether through his publication THISisCarpentry, one of his articles in Fine Homebuilding, or a presentation at a JLC LIVE show, Gary always delivers enthusiastic and experienced insight to our industry. We’ve been fortunate to learn from his decades of experience as a general contractor and finish carpenter through his educational contributions to our Dunn Solutions blog. In this podcast, Gary will discuss methods for creating better miter joints, best practices for installing tongue-and-groove materials, and the tried-and-true method for properly installing a prehung door. He’ll also discuss wood moisture content and how to use a moisture meter.…

1
How to Build a Sustainable Business Model 39:21

7 years назад39:21

39:21

Today we’ll hear from Judith Miller of J. Miller and Company. Judith is a finance guru—she formed J. Miller and Company 30 years ago, providing bookkeeping and financial services to the remodeling industry. Judith's services allow remodeling companies to market, sell, estimate, budget, produce, control overhead, and more—all in the name of building a successful, sustainable company that will stand the test of time. Through decades of experience, Judith has learned—and honed—key strategies that have helped her own company and career.…

1
Industry Insight from Women Architects and Builders 58:11

7 years назад58:11

58:11

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. An all-female panel of architects and builders visit the Dunn Lumber podcast to discuss how they got started, challenges faced and overcome, and advice for women in the industry. This podcast features: Lisa Bingham Dewart, Luxe Magazine (host) Allison Ainslie, Ainslie-Davis Construction Arlene Kisiel-Jermann, AKJ Architects LLC Meredith Everist, Baylis Architects Sharen Borgias, Fairbank Construction Mary Johnston, Johnston Architects LLC Dawn Larson, David Hopkins Design Sheri Olson, Sheri Olson Architecture, PLLC…

1
The Past, Present, and Future of Remodeling 59:00

7 years назад59:00

59:00

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. Looking for an insider's understanding of the construction industry, and insight about what the future may hold? The new Dunn Lumber podcast offers helpful information from the remodeling experts at Shirey Home Pro, Potter Construction, Irons Brothers Construction, J.M. Bogan Remodeling, and Tenhulzen Residential.…

1
The Dunn Lumber Podcast- How to Organize to Optimize 54:49

7 years назад54:49

54:49

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. Certified professional organizer Debbie Rosemont visits the Dunn Lumber podcast to offer tips on how to declutter your workspace, organize your business, and prioritize what matters most.…

1
The Dunn Lumber Podcast: How to Win Remodeling Projects 31:58

7 years назад31:58

31:58

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. Nationally recognized remodeling expert Dan Bawden visits the Dunn Lumber podcast to offer valuable tips on how to conduct consultations, present remodeling bids, and win projects.…

1
The Dunn Lumber Podcast: How to Evaluate the Health of Your Business 59:50

7 years назад59:50

59:50

Welcome to the Dunn Solutions podcast, where we’re committed to providing cutting-edge industry knowledge for the building contractor and trade professional. Today we’ll hear from Howard Chermak. Howard founded award-winning Chermak Construction, Inc. in 1980, and is a much-loved and respected leader in the local remodeling industry. Howard also negotiated the successful sale of his business recently, and agreed to share some of his knowledge and insight with us. On today's podcast, Howard will discuss some ways to evaluate the health of your business, including: Why it’s important to hire people who are more skilled at their trade than you are The importance of learning from your competitors Why a healthy workplace requires trust, empathy, and collaboration The value of failure, measured risk, and conquering fears Why education and community involvement are beneficial for everyone involved For information on attending future educational events, feel free to email me at jimc@dunnlumber.com.…

1
Get to Know Kebony Products 52:15

8 years назад52:15

52:15

For more, visit the post here: https://solutions.dunnlumber.com/projects/get-to-know-kebony-wood-products Today we’ll hear from Andy Hehl of Kebony. Kebony is a modified wood manufacturer that produces environmentally friendly, sustainable softwood lumber. Kebony's patented process uses a plant-derived waste product to enhance the lumber's durability, stability, and hardness, resulting in a modified softwood lumber with premium hardwood characteristics and rich color. On today's podcast, Andy will discuss: • the definition and benefits of modified wood • the thermal modification process • how to choose the right Kebony product for your project, home, or climate • how to build with Kebony wood, and answers to specific construction-related questions • how to clean Kebony wood…

1
Important Updates to WA state L&I Rules and Regulations 50:06

8 years назад50:06