Лучшие подкасты про Branded Content (2025)

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149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators 20:50

3d ago20:50

20:50

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy …

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The Innovator's Playbook: Amber Armstrong on Driving Content Marketing Excellence at Salesforce 46:34

8d ago46:34

46:34

In this episode, Amber Armstrong, Chief Marketing Officer at Salesforce, shares insights into driving innovation in tech marketing with a focus on AI-powered sales transformation and fostering collaboration. Amber discusses the challenges of aligning marketing and sales teams to achieve unified goals, leveraging AI to enhance sales productivity, an…

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148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert! 16:15

12d ago16:15

16:15

Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and di…

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147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me! 5:22

19d ago5:22

5:22

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…

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Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI 51:05

1M ago51:05

51:05

AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experienc…

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146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator 13:52

1M ago13:52

13:52

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…

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145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator 19:01

1M ago19:01

19:01

Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successfu…

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Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap 46:00

1M ago46:00

46:00

In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso e…

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144 | Email Subject Lines that Convert: Proven Strategies to Increase Your Email Open Rate 20:26

2M ago20:26

20:26

Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! 😁Do you need to see if your…

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143 | Are You in the Right Environment for Growth? 3 Ways to Check If It's Time to Change! [Spotlight Series on Personal Growth] 16:15

2M ago16:15

16:15

How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth. We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's…

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142 | Email Marketing 101: 11 Tips for Connection & Conversion in Your Email Community as an Online Course Creator 24:33

2M ago24:33

24:33

Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! 😁Do you need to see if your copy nee…

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141 | Building Credibility: 4 Reasons People Stay Engaged with Your Content [Spotlight Series on Personal Growth] 20:19

2M ago20:19

20:19

Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nugg…

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The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times 50:05

2M ago50:05

50:05

In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating…

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140 | Communication that Converts: 5 Reasons Why Audience Connection Boosts Online Course Sales 16:09

2M ago16:09

16:09

How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. …

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139 | 10 Strategies to Strengthen Your Self Value & Confidence as a Course Creator [Spotlight Series on Personal Growth] 23:21

2M ago23:21

23:21

Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways …

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138 | Tackle these 2 Messaging Layers to Turn Your Words into Paying Online Students 13:59

2M ago13:59

13:59

Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course? In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deepe…

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137 | Passion Meets Purpose - Dream Bigger as a Course Creator [Spotlight Series on Personal Growth] 18:10

2M ago18:10

18:10

Ever wondered how to truly reach your potential or how personal growth ties into becoming a better course creator? In today’s episode, I dive deep into John Maxwell’s "The 15 Invaluable Laws of Growth," specifically focusing on the Law of Awareness. I share my own insights and challenges about dreaming big and knowing where you are versus where you…

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Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan 51:01

2M ago51:01

51:01

In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, an…

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136 | Strategies for Introverts: Mastering Conversations and Online Engagement with Jenna Tracy 34:31

2M ago34:31

34:31

How do you start conversations without feeling awkward? Are you an introvert who's looking to improve your communication skills? Jenna shares excellent tips for introverts and extroverts on avoiding that awkward silence in conversations and even more tips on today's interview here on the podcast. Here are the links we mentioned in this podcast epis…

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135 | Growing Intentionally to Help Your Online Business Thrive in 2025 as a Course Creator [Spotlight Series on Personal Growth] 17:59

3M ago17:59

17:59

Are you ready for a ripple effect ... strengths are amplified, weaknesses are managed, and businesses flourish, all because of intentional growth? Did you know that procrastination has been dubbed one of the biggest dream killers? In the episode, we discuss how saying "I'll do it later" can derail your success and how taking action now can put you …

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134 | Struggling with Time to Create a Course? Top 4 Time Saving Tips to Get You Started! 14:18

3M ago14:18

14:18

Wondering how to find the time to get started? Feeling overwhelmed by the thought of creating your online course? In this episode, I break down 4 of my favorite time-saving tips to help you finally bring that course idea to life. I'm sharing the biggest hurdles that aspiring course creators face: finding the time to actually create a course. 😁Do yo…

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133 | Personal Growth Tips to Elevate Your Life and Business as a Course Creator [Spotlight Series on Personal Growth] 26:30

3M ago26:30

26:30

Have you ever wondered how personal growth can fuel your business success? Or how focusing on yourself first can lead to serving your students better? I share my journey and insights on shifting focus from merely growing to truly thriving, inspired by John Maxwell's “15 Invaluable Laws of Growth.” Together, we'll explore growth gaps like perfection…

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132 | Need Course Testimonials? 9 Effective Tips to Get Authentic Course Feedback 12:38

3M ago12:38

12:38

Ever feel stuck trying to get real feedback for your online course? Need some solid testimonials to show off the benefits of what your solutions? In this episode, I’ve got you covered with 9 super practical tips to gather awesome feedback and glowing testimonials from your students. Whether it’s your first course or you’re gearing up for another la…

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How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar 44:00

3M ago44:00

44:00

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understan…

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131 | Want More Clients? Mastering the 5 Stages of Your Customer Journey to Increase Sales & Engagement 15:39

3M ago15:39

15:39

Struggling to figure out the next step for your potential clients? Wondering how to take them from just knowing you exist to becoming your biggest cheerleader? In this episode, I break down the 5 key stages of a customer journey: Awareness, Consideration, Decision, Retention, and Advocacy. I'll help you understand how to guide clients through each …

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130 | How Many Courses Should You Create? 4 Crystal Clear Reasons to Help You Decide! 16:46

3M ago16:46

16:46

Do you have a million ideas for online courses but feel overwhelmed about where to start? Are you struggling to focus on one specific area you’re passionate about? In today's episode, I share with you 4 things to consider to help you decide how many courses you should have depending on your stage of business. Let's Go and GROW, My Friend! 😁Do you n…

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129 | 4 Marketing Mistakes You Want To AVOID to Grow Your Target Audience Faster! 13:33

3M ago13:33

13:33

Ever found yourself hyped up to market your new online course, only to hit roadblocks you didn't see coming? I've been there too, and it can be super frustrating. In today's episode, I share 4 common mistakes that you want to avoid, so that you can save time and brain space in marketing your course. 😁Do you need to see if your copy needs some work?…

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128 | Is Your Messaging Working? 5 Ways to Know If You Have Effective Copy & Conversions 16:44

3M ago16:44

16:44

Are you confident that your messaging is hitting the mark? Want to know how to ensure it's speaking directly to your audience? In this episode, I'll share 5 key ways to evaluate if your messaging is working—examining everything from engagement and conversion rates to understanding your audience's pain points and ensuring you have quality leads. I'l…

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127 | How to Set Intentions as an Online Course Creator for Your Best Year, Yet! & Birthday Celebration! 15:54

4M ago15:54

15:54

Have you ever taken a moment to reflect on how far you've come and what unique gifts you have to offer? Do you set clear intentions for your year to stay on track? On today’s special episode, it's my 51st Birthday, and I'm thrilled to be sharing it with you. I dive into the importance of reflection, embracing our unique talents, and setting intenti…

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126 | The Story Behind Online Courses Made Easy & Why I Am Such a Passionate Course Creator 12:59

4M ago12:59

12:59

BONUS Episode: I ask my students often what is their why! What is your driving force to make this course a reality? Come celebrate my birthday with me, as I given you more insight on my passion that continues to grow with every birthday! In today's episode, I’m taking a little detour to share my personal journey with you. From overcoming obstacles …

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125 | Struggling with Students Following Through with Your Online Course? 4 Strategies to Have Higher Completion Rates 16:20

4M ago16:20

16:20

Curious about techniques to boost your course's completion rate? Ever wondered how to make sure people not only buy your online course but actually complete it? In this episode, I dive into 4 strategies that go beyond just creating and marketing your course, but focusing on ensuring students finish what they start. 😁Do you need to see if your copy …

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124 | 3 Growth Mindset Secrets Every Course Creator Needs to Know to Launch a Course 17:18

4M ago17:18

17:18

Wondering how to overcome the fear of failure and embrace the journey of imperfection? In this episode, I share how to have a mindset shift that can transform your course creation journey. Course creators at all levels struggle with some type of mindset struggles. Today I share strategies to make the shift so you can change lives. Let's Go & GROW, …

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123 | Create Course Clarity to INCREASE Your Online Course Sales! The Power of Your Why! 12:52

4M ago12:52

12:52

Are you struggling with clarity on what exactly your online course should focus on? Do you have an overarching topic but are unsure of the specific angle to take? In this episode, I dive into an activity designed to help pinpoint your core message and find your "why." I share my personal experiences of narrowing down my main idea and reveal 3 criti…

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122 | Avoid these 3 Mistakes Before you Create Your Course Outline! This will Save You Time & Money! 12:52

4M ago12:52

12:52

Are you struggling to pinpoint your clients' pain points? Wondering how to transform those pain points into a solid course outline? In this episode of, I walk you through the crucial steps of turning your clients' struggles into a compelling course promise. Let's Go & GROW! 😁Do you need to see if your copy needs some work? Or you just need to get y…

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Evolving Audience Engagement in the Digital Age with NPR's Michael Smith 46:25

4M ago46:25

46:25

In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes …

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121 | The 3 C's: Converting Quality Leads into Students as an Online Course Creator 14:37

4M ago14:37

14:37

Curious about the secret ingredients that can lead to successful course conversions? In this episode, I break down the essential elements of building genuine connections with your audience using the 3 C's: Conversation, Connection, and Conversion. Discover actionable tips and strategies for each step, learn how to build a quality audience, and hear…

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120 | LIVE COACHING : Strategies for Your 2nd Course Launch! How Do You Refine Your Messaging? 40:44

4M ago40:44

40:44

How can you refine your course messaging to attract the perfect audience? What are the top 3 ways to improve from your 1st launch to your 2nd launch? In today's episode, I help Samanta refine her message, understand if she has a leak in her marketing funnel, and how to create a clear customer journey. Let's dig in and elevate your own course! *Conn…

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119 | Nail Down Your Online Course Idea with these 2 Simple Steps 17:34

4M ago17:34

17:34

Are you struggling to figure out exactly what your online course should cover? Feeling overwhelmed with all the ideas running through your brain? Let's talk about 2 steps to create the impact you want to make and whom you’re passionate about serving. Ready to Go & Grow, My Friend? 😁Do you need to see if your copy needs some work? Or you just need t…

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118 | 3 Low Cost Strategies for Launching Your Online Course as a Beginner 14:49

4M ago14:49

14:49

Are you curious about how to connect with the right audience, even on a tight budget? In this episode of Online Courses Made Easy, I'm sharing 3 actionable strategies to help you get started TODAY! I know you have a course in mind and you want to find your audience. Let's Go & Grow, My Friend! In this episode, I share my absolute favorite email pla…

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Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change 48:04

5M ago48:04

48:04

In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies. Episode Highlights: …

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117 | Sales Funnels Simplified: 4 Tips to Increase Your Online Course Sales 14:37

5M ago14:37

14:37

Does the thought of creating a sales funnel for your course seem overwhelming? Don't know where to start? In this episode, I'm sharing 4 tips for effective sales funnels and how you can create a simple one for your online course. Don't let the term "sales funnel" intimidate you; I've broken it down into 4 manageable tips that will help you guide po…

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116 | Ready to Boost Your Email Open Rates? Steps to Have a Healthier Email List Today as a Course Creator! 16:25

5M ago16:25

16:25

Is your email list full of subscribers who no longer engage with your content? Not sure how to identify and remove inactive subscribers? In this episode of "Online Courses Made Easy," I share the steps maintaining a high-quality email list and how it can directly impacts your business success. I walk you through the simple process of identifying an…

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115 | Need More Students? 3 Marketing Strategies to Make Your Online Course Stand Out in Your Niche! 19:30

5M ago19:30

19:30

Are you struggling to stand out in a crowded market? Wondering how to ensure people know, like, and trust you? In today's episode, I'm sharing 3 key strategies to help you shine and attract your ideal audience. I'll explain the concept of a unique selling proposition (USP) and how it can set you apart. Imagine receiving messages from your audience …

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114 | 3 Practical Strategies to Tackle Course Creation Overwhelm for Good! 21:59

5M ago21:59

21:59

Feeling overwhelmed by your online course creation? Unsure of where to start or how to manage your time effectively? In this episode, I’m here to share 3 practical strategies to help you move past that overwhelming roadblock and get your course creation journey back on track. Are you ready, my friend? Let's Go & Grow! 😁Do you need to see if your co…

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The Power of Purpose-Driven Brand Stories with David Aaker 43:36

5M ago43:36

43:36

In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humani…

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113 | BONUS: Are You Confused at Where to Start? Christine Czock shares How She Started Moving on Her Course Creation Journey 20:13

5M ago20:13

20:13

Are you ready to know how to finally get started? Maybe you have been thinking about starting, but you are so confused. Christine tells how she decided it was time to make progress on her course idea and how she did exactly that! Let's Go & Grow, My Friend! Connect with Christine Czock at https://joyfilledservice.com. 😁Do you need to see if your co…

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112 | Writing Copy That Converts: 3 Strategies to Create the Right Messaging to Drive Online Course Sales 19:45

5M ago19:45

19:45

Want to know how to speak your audience’s language and make them go, "Oh my gosh, she's in my head!"? Struggling to figure out what to post, write in emails, or say on your sales page? In today's episode, I tackle how to be your own copywriter without needing professional skills. We dig into 3 key strategies that will help you create the right mess…

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111 | BONUS: Bought Online Courses to Create Your Course? But Still STUCK? Michelle Brown Tells How She Finally Got Started! 31:01

5M ago31:01

31:01

Have you spent hundreds, maybe thousands of dollars on courses to create and launch your own course... but you still haven't started, because you are just so overwhelmed? In this episode, you get to hear how Michelle finally started creating her course after being on the struggle bus for 2 years. She found exactly what she needed to make her course…

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110 | Need Help With Your Sales Page? 8 Essential Elements for a High-Converting Sales Page for Your Online Course 16:10

5M ago16:10

16:10

Overwhelmed by the thought of writing your own sales page copy? I used to be, too! In this episode, I'll walk you through 8 essential elements that will make your sales page not just good, but high converting. I know you have worked hard on creating your online course, so let's make sure people understand what you have to offer! Let's Go and Grow, …

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109 | Validate Your Course Idea with these 3 Simple Steps: Stop the Overwhelm as a Passionate Course Creator 17:12

5M ago17:12

17:12

Do you want to ensure that your course will resonate with your audience? Are you like me and so many other course creators out there? Do you have a million course ideas buzzing around in your head, leaving you wondering which one to tackle first? Validating your course idea before you dive into creating it is not just a smart move—it’s essential. I…

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