Лучшие подкасты про SEO Образование (2026)

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How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE) 30:28

3d ago30:28

30:28

Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? Today we have Elizaveta, the Head of Marketin…

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How To Turn Google Reviews Into Profit With George Swetlitz 41:19

4d ago41:19

41:19

We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth. • Reviews as the true bott…

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Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo 42:37

11d ago42:37

42:37

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS. • AI tools accelerating media operations while requiring human strategy • Risks of automation with bad da…

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From Silos To Revenue With Luis Baez 47:28

18d ago47:28

47:28

We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you. • breaking silos between sales, marketing and ops • why unified data beats dueling spreadsh…

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LLM Visibility Meets E‑Commerce Email With Nikita Vakhrushev 40:57

25d ago40:57

40:57

We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert. • LLM visibility as a new trust signal • Post‑discovery research inside ChatGPT •…

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Guardrails For Your Online Brand With Paige Donnell 59:33

1M ago59:33

59:33

We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics. • personal speech risk and employer brand alignment • entity identi…

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From Podcasting To AI: Building Real Audiences That Convert With Chris Krimitsos 52:36

1M ago52:36

52:36

Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs. • creator economy trends and the shift to video • long form f…

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How To Use AI Without Getting Deindexed With Jon Gillham 46:02

2M ago46:02

46:02

Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Stud…

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Pairing SEO With Automation With Steven Werley 49:01

2M ago49:01

49:01

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs ma…

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WordPress SEO in 2025 with Tony Cosentino (EXPERT) 19:33

2M ago19:33

19:33

Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tu…

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Building An AI Layer For B2B Commerce And Search With Rob Neumann 1:00:09

2M ago1:00:09

1:00:09

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every bu…

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How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT) 25:20

2M ago25:20

25:20

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword re…

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AI-First Marketing For A Legacy Industry With Renaud Delaquis 48:57

2M ago48:57

48:57

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through …

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AI SEO Snippet 5: Schema and AI SEO 12:02

2M ago12:02

12:02

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So gr…

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Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey 39:29

2M ago39:29

39:29

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …

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AI SEO Snippet 4: Shopify ChatGPT integration 14:00

3M ago14:00

14:00

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without eve…

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LLM Traffic, Real Attribution, Real Results With Brie Anderson 1:05:36

3M ago1:05:36

1:05:36

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referra…

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AI SEO Snippet 3: AI SEO and EEAT 17:11

3M ago17:11

17:11

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it mea…

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From SEO to Reputation: Owning the LLM Era With Ross Barefoot 1:12:53

3M ago1:12:53

1:12:53

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…

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AI SEO Snippet 2: Where do LLMs get their data from? 7:47

3M ago7:47

7:47

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I…

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Micro Influence, Major Impact With William Gasner 53:10

3M ago53:10

53:10

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…

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AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained 10:20

3M ago10:20

10:20

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are g…

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Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino 5:56

3M ago5:56

5:56

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game…

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The AI Revolution in Search Marketing with Cindy Krum 55:55

3M ago55:55

55:55

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework h…

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Be Calm and CRO on with Talia Wolf 46:20

4M ago46:20

46:20

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressi…

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Ten things I'd never do on Shopify with Kerri Bennett (EXPERT) 11:07

4M ago11:07

11:07

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid …

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AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann 39:01

4M ago39:01

39:01

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise…

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Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie 48:32

4M ago48:32

48:32

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers m…

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How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall 1:04:07

4M ago1:04:07

1:04:07

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical …

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Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine 1:07:03

5M ago1:07:03

1:07:03

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amp…

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After AI: Making search agnosticism new again with Jessica Goode (NEWBIE) 18:44

5M ago18:44

18:44

Posting on platforms with purpose For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more searc…

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Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis 57:23

5M ago57:23

57:23

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in mod…

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From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee 46:02

5M ago46:02

46:02

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature…

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How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE) 22:24

5M ago22:24

22:24

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your gol…

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The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber 52:21

5M ago52:21

52:21

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better wa…

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AI Revolution in Marketing with Kevin Surace 52:07

6M ago52:07

52:07

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by ena…

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How SEO has changed with AI with Matthew Forzan (NEWBIE) 25:38

6M ago25:38

25:38

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creati…

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How Authentic Storytelling Builds Brand Trust with Owen Garitty 49:41

6M ago49:41

49:41

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly …

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YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck 51:39

6M ago51:39

51:39

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The…

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CEO Mindset & Strategy: The Proven Formula to Scale Your Business with Jason Moss 59:54

6M ago59:54

59:54

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to mat…

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REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light 19:56

6M ago19:56

19:56

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the R…

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Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer 51:47

6M ago51:47

51:47

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles. • Modern marketing requires understanding th…

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From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson 40:06

7M ago40:06

40:06

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade • DNS records (SPF, DKIM, DMARC) are now essential for good deliverability • Di…

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Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz 51:46

7M ago51:46

51:46

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery. • Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites • Quality content with unique insights and aut…

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Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd 54:44

7M ago54:44

54:44

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing. • Understanding that persuasion differs from manipulation when your product genuinely helps people • Recognizing the five levels of awareness in marketing and how they aff…

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Digital Marketing Revolution: Adapting to AI's Takeover with Bill Rice 46:35

8M ago46:35

46:35

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: billricestrategy.com youtube.com/@billricestrategy linkedin.com/in/bil…

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Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) 27:26

8M ago27:26

27:26

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this …

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Converting Questions to Leads: The Power of Human Chat with Ted DeBettencourt 39:03

8M ago39:03

39:03

Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services,…

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Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin 37:06

8M ago37:06

37:06

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products. • Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners • Data-driven ma…

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How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) 35:41

8M ago35:41

35:41

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of sec…

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