Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potent ...
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Interviews with executives and thought leaders on cybersecurity in business today. Hosted by Alan Hart, also the host of Marketing Today with Alan Hart. Alan talks to non-technical business leaders about the current state of cybersecurity across industries. Hosted on Acast. See acast.com/privacy for more information.
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440: Entering the Consumer Market while Driving Sustainability with Elyse Winer CMO & GM of Consumer at GenPhoenix
53:25
53:25
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53:25
440: Entering the Consumer Market while Driving Sustainability with Elyse Winer CMO & GM of Consumer at GenPhoenix Elyse Winer, CMO and GM of Consumer at GenPhoenix, began her career at Merrill Lynch before transitioning to healthcare consulting at Vynamic, where she gained branding and sales experience. She then moved into startups, leading market…
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439: The Intersection of Humanity and Technology with Larry Weber Founder and Chairman of Racepoint Global
42:23
42:23
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42:23
Larry Weber is the Founder and Chairman of Racepoint Global and the founder of The Weber Group. He also engineered the merger of Weber Shandwick, making it the world’s largest public relations firm. With a career spanning over 45 years, Larry co-founded the Massachusetts Innovation and Technology Exchange (MITX). His impressive client list includes…
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438: Critical Milestones for Rebranding Success with Pam Morrisroe CMO of Breakthrough T1D
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34:45
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34:45
Pam Morrisroe is the CMO of Breakthrough T1D, formerly JDRF (Juvenile Diabetes Research Foundation). She holds a Bachelor of Science in Consumer Studies from the University of Vermont and an MBA in Marketing and Media Communication from Fordham University. With over 20 years of marketing experience, Pam has led award-winning campaigns for clients l…
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437: Bridging the Gap Between B2B Marketing and Sales with Jennifer McAdams CMO of Xactly
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28:25
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Jennifer (Jen) McAdams is a seasoned marketing veteran with more than 25 years of experience within the software industry. Jen went to Northeastern where she graduated with a resume and a business suite, and hit the ground running in her career. She worked closely with Xactly in an advisory CMO role initially as part of Vista Equity Partners’ Value…
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436: How to Hack Culture, Pick Influencers, and Stay Relevant with Patrick Buchanan, SVP of Marketing at Lulus
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33:05
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33:05
Patrick Buchanan is from Lexington, Kentucky, and went to Western Kentucky University, where he studied journalism broadcasting with the dream of being a VJ. After graduation, Patrick moved to LA to pursue those dreams, but instead fell into marketing through a side hustle as an assistant at Creative Recreation. He found he had a knack for it, embr…
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435: Murder in HR and the Power of Branded Entertainment with Ryan Bonnici, CMO at Wellhub (formerly Gympass)
40:03
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40:03
Ryan Bonnici is Chief Marketing Officer, Wellhub, previously known as Gympass. Ryan brings over 15 years of experience at places like Salesforce, HubSpot, G2, and Microsoft and was named one of the 2020 World’s Most Influential CMOs by Forbes. Ryan now leads a team of over 300 professionals at Wellhub, where his main goal is to make wellbeing a pri…
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434: John Deere’s Organic Social Media Success Strategy with Jen Hartmann, Global Director of Strategic Public Relations and Enterprise Social Media
33:31
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On the show today, Alan and Jen talk about how John Deere is staying relevant as a 187-year-old brand in today's market and what strategies they are using to help people, specifically the younger generation, more fully appreciate the pivotal role that farmers, construction workers, and maintenance crews play in our everyday lives. Jen also tells us…
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433: How to Think Efficiently and Problem Solve Productively with Simmy Kustanowitz, Founder at Clock Tower Innovation
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32:10
Simmy Kustanowitz has built a reputation as an idea generator and "creative fixer" by utilizing two easy steps—Simplify and Gamify—to solve any company's toughest challenges. As an Emmy-nominated TV producer, Simmy has held high-level positions across multiple genres, ranging from live events and high-budget scripted sitcoms to reality docu-series …
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432: How to Successfully Transition into the CMO Role with Sun Lee, CMO of BigPanda
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33:51
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Sun Lee is a seasoned marketing leader with over a decade of proven business success. She started her career on the agency side, working with small start-ups as a brand and digital designer in Silicon Valley during the e-commerce boom. She went on to get her Masters Degree, then reenter the workforce on the client side, heading up marketing and com…
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431: Advocating for Yourself and Branding B2B’s with April Moh, CMO of Kyriba
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36:44
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36:44
April Moh immigrated from Singapore to the US for love in her 20s and restarted her life and career from scratch. The first third of her career in the US was spent in PR agencies, learning the importance of impactful storytelling. She started to develop a curiosity about how the different parts of a company work together to fuel growth and decided …
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430: Bantam Bagels, Shark Tank, and Lessons in Entrepreneurship with Founder and Author of A Shark Ate My Bagel, Elyse Oleksak
40:08
40:08
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40:08
Elyse Oleksak is the author of A Shark Ate My Bagel and co-founder of Bantam Bagels. Elyse has always been competitive and incorporated the concepts she learned as a D1 lacrosse player, such as time management, hustling, and perseverance, into her entrepreneurship. She began her career in advertising as an Account Associate at JWT. From there, she …
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429: How Do You Market a Place? With Invest Puerto Rico CMO, Nicole Vilalte
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44:47
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Nicole Vilalte was born and raised in Puerto Rico, went to college on the island, and started her career there as an account executive at DDB LATAM. She eventually moved to New York to work for JWT before becoming an account supervisor at The Vidal Partnership for Sprint Wireless. She relocated to Portland for a few years to take over the Target ac…
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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428: Are CMO’s Stuck in a Revolving Door? Trends and Predictions from the CMO Tenure Report with Richard Sanderson of Spencer Stuart
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51:49
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51:49
Richard Sanderson started his executive search career as a summer intern at Russell Reynolds Associates in London, then transitioned it into a full-time position as a research consultant with them, which brought him to the States. After five years in that role, he left the world of executive search and went to business school. He then worked at a m…
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427: The Fifth Estate: What It Is and How to Leverage It with Marian Salzman, SVP and Chief Corporate Citizenship Officer for Philip Morris International
32:18
32:18
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In this episode, you'll learn: What is the role of the Chief Corporate Citizenship Officer? Key takeaways from the global survey Rethink Disruption: The Rise of the Fifth Estate What is the Fifth Estate, and how do we leverage it? Marian Salzman is a global trend spotter, the first person to do market research in cyberspace, and the author of the b…
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426: Cortland’s New Approach to Branding Multifamily Housing with EVP of Revenue Operations, Tim Hermeling
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43:11
In this episode, you'll learn about: The role of Revenue Operations Cortland’s unique approach to branding, awareness, and rethinking marketing as an investment rather than an expense The importance of peer-to-peer recommendations and how Cortland manages their online brand reputation Tim Hermeling is EVP of Revenue Operations at Cortland. He is a …
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425: Marketing Strategies to AVOID Repeat Customers with the CMO of National Debt Relief, Jeff Biesman
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39:49
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39:49
Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and…
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424: Frustrated with 3rd Party Data Quality? Intuit SMB MediaLabs is Offering a New Solution with Dave Raggio, VP of Marketing
29:52
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Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seekin…
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423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communications, Erika White
44:09
44:09
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44:09
Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That l…
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422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk
35:52
35:52
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35:52
Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina …
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421: Important Findings from the CMO Survey with Christine Moorman, Sr. Professor of Business Administration at Duke University
42:52
42:52
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42:52
Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encou…
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420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation
35:11
35:11
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35:11
Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax and now at Reputation. Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 20…
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419: The Fundamentals of Great Leadership with Mark Miller, former VP of High-Performance Leadership at Chick-fil-A and WSJ bestselling author
45:34
45:34
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45:34
Mark Miller is a Wall Street Journal and international best-selling author with over one million books in print in more than twenty-five languages. He is a storyteller, photographer, lifelong learner, and the embodiment of a servant leader. For almost 45 years, he was the Vice President of High-Performance Leadership at Chick-fil-A, and today, Mark…
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418: How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest
44:38
44:38
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44:38
Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters…
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417: How to Improve Customer Engagement and Rethink Your Channel Mix with Spencer Burke, SVP of Growth at Braze
38:28
38:28
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38:28
Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braz…
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