Лучшие подкасты про CIM | The Chartered Institute Of Marketing (2024)

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Episode 100: TV isn’t going anywhere – it’s going everywhere 50:32

21d ago50:32

50:32

100th Birthday Special: ITV special guest star This podcast will: Explore how consumer habits in TV viewing are changing Show how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activitiesCIM | The Chartered Institute of Marketing

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Episode 99: Charity, social marketing and change 38:47

2M ago38:47

38:47

International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisationsCIM | The Chartered Institute of Marketing

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Episode 98: Hot holiday reads 39:22

3M ago39:22

39:22

CIM summer book club This podcast will: • Explore three great books for marketers to read on holiday • Show how marketers can gain insights and ideas from summer reading • Discuss the psychology of marketing and advertisingCIM | The Chartered Institute of Marketing

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Episode 97: The truth about AI 36:58

4M ago36:58

36:58

Responsible marketing in an AI age This podcast will: • Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them • Ask how AI will change the roles of marketers *This show was recorded before the UK General ElectionCIM | The Chartered Institute of Marketing

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Episode 96: Social – not just a pretty Sales 36:46

4M ago36:46

36:46

Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social contentCIM | The Chartered Institute of Marketing

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Episode 95: Snapchat special – brand partnerships for a sporting summer 29:41

5M ago29:41

29:41

What makes a great brand partnership? This podcast will: • Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience • Outline the challenges of sports partnerships and how to overcome themCIM | The Chartered Institute of Marketing

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Episode 94: Driving digital with the personal touch 34:19

5M ago34:19

34:19

The secrets of digitising human This podcast will: • Disclose the key tips to marketing a traditional business through digital • Explore why retaining personality and humanity is key to great marketing • Reveal how to scoop a CIM Global Marketing Excellence AwardCIM | The Chartered Institute of Marketing

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Episode 93: How to become a young leader 32:57

6M ago32:57

32:57

The secrets of starting out This podcast will: • Reveal the key tips to getting a great start in marketing • Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You ca…

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Episode 92: Zero heroes 34:19

6M ago34:19

34:19

How advertising can make sustainability happen This podcast will: • Show why advertising has an inspirational role in reaching Net Zero • Reveal why sustainability must be fused with consumer aspiration • Demonstrate how sustainable behaviours can be normalised in advertising If you enjoyed this episode, please subscribe to ensure you don’t miss ou…

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Episode 91: AI – threat or promise? 30:23

7M ago30:23

30:23

Fear, fakes, and futurism in artificial intelligence This podcast will: • Show how marketers can use AI to enhance their work • Reveal how to achieve authenticity with artificial output • Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the se…

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Episode 90: Marketing the election - What marketers can bring to politics 34:24

7M ago34:24

34:24

This podcast will: • Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign • Demonstrate the importance of a strong brand in the political arena If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leav…

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Episode 89: Deep dive into sustainable marketing 30:23

7M ago30:23

30:23

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen no…

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Episode 88: Confidence, competence and credibility: The value of Chartered status 30:45

10M ago30:45

30:45

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this a…

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Episode 87: How to have a squiggly career 33:39

11M ago33:39

33:39

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving …

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Episode 86: Using LinkedIn to unlock the creative potential of B2B 34:27

11M ago34:27

34:27

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMO…

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Episode 85: Formula E and the race towards a more sustainable sporting future 33:47

12M ago33:47

33:47

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero. If you enjoyed this episode, ple…

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Episode 84: The positive impact of advertising with Good Loop 28:46

1y ago28:46

28:46

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, bu…

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Episode 83: What makes a great marketing leader? 33:26

1y ago33:26

33:26

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hi…

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Episode 82: How to start your own marketing agency 33:41

1y ago33:41

33:41

In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that…

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Episode 81: The evolution of technology and its impact on marketing 1:01:34

1+ y ago1:01:34

1:01:34

In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world o…

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Episode 80: Catalyst, creativity and Chat GPT 34:53

1+ y ago34:53

34:53

In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune in for interesting discussion around how to foster creativity and embrace boredom, and the opportunities and threats of delivering creative using AI. I…

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Episode 79: A social media marketing masterclass 34:55

1+ y ago34:55

34:55

In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or your business. Listen for tips and tricks on when and where to post, how to target the right audience, and how to handle negative feedback and comments. …

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Episode 78: Understanding consumer behaviour with neuroscience 32:33

1+ y ago32:33

32:33

In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation. If you enjoyed this episode, please su…

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Episode 77: Using effective reactive marketing for your brand 31:16

1+ y ago31:16

31:16

In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, listen to learn how to ready your organisation to react quickly to important events while minimising the risks that come with reactive marketing. If you …

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Episode 76: Stress and speaking out 34:34

1+ y ago34:34

34:34

In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Catalyst magazine. Tune in to learn the risks and rewards of cause marketing, and examine techniques for boosting mental health and wellbeing. If you enjo…

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Episode 75: How to destroy your brand 34:47

1+ y ago34:47

34:47

In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the power of brand building, this episode tells you what to do when building a strong and successful brand, by first looking at what not to do. If you en…

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Episode 74: Time to bin binary brand archetypes 34:20

1+ y ago34:20

34:20

In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage…

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Episode 73: When change becomes opportunity 34:20

1+ y ago34:20

34:20

In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the important marketing lessons we learnt during 2022. They explore how to turn challenges into opportunities, and take a look into the future to predict some of t…

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Episode 72: Increase impact with immersion 34:58

1+ y ago34:58

34:58

In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and demonstrate how sensory experiences could get your brand noticed. Morag will also reveal the inside stories behind the latest Catalyst magazine. If you enj…

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Episode 71: Does marketing need a purpose upgrade? 34:47

2y ago34:47

34:47

In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade. If you…

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Episode 70: Let’s get digital 21:02

2y ago21:02

21:02

In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital marketing trends. Listen to discover how to keep up with rapidly changing technology and get a forecast for the future of digital. If you enjoyed this …

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Episode 69: The ins and outs of influencer marketing 34:50

2y ago34:50

34:50

In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how to tell the fakes from the fabulous. If you enjoyed…

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Episode 68: How to use disruption for good 34:31

2y ago34:31

34:31

Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose profitable. They also talk about their ongoing journey to B Corp certification and their commitment to sustainability. If you enjoyed this episode, p…

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Episode 67: How to secure talent through transparency 34:18

2y ago34:18

34:18

In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity and transparency. You can also listen to learn about how to build a customer culture, how to attract and retain top talent, and get a behind the scenes loo…

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Episode 66: Build confidence and project your best self 27:55

2y ago27:55

27:55

In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work and beating your inner critic. Listen to discover why how you say something is more important than what you say and learn how to shape your voice to project …

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Episode 65: How does creativity influence brand advocacy? 33:47

2y ago33:47

33:47

In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing director at CIM, and Richard Flaherty, creative strategy director at We Are Resource, how creativity can boost brand advocacy and how current affairs can i…

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Episode 64: Is customer-led marketing the key to innovation? 33:58

2y ago33:58

33:58

The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he explores with host Ben Walker how customer-led marketing can help give your business a boost. Charlie will also address what being customer-led really means a…

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Episode 63: Best of series three 25:24

2y ago25:24

25:24

This episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of interesting topics including the ever-growing digital skills gap, how to beat the learning burden, social media, extended reality, and sustainability. You …

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Episode 62: The secrets to successful sustainable marketing 53:18

2+ y ago53:18

53:18

This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope, senior trends consultant at Mintel, as they discuss the do’s and don’ts of sustainable marketing. Tune in to understand how to make purpose profitab…

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Episode 61: Be part of the solution, not the problem 34:42

2+ y ago34:42

34:42

In this episode, ask whether the fashion industry can ever become truly sustainable, and discover some of the brands that are already leading the way. Join guests Morag Cuddeford-Jones, editor of Catalyst magazine, and Clare Martin, founder of Confident Tiger Lingerie, as they advise how with the right messaging, marketers have the power to educate…

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Episode 60: Boost your team’s performance with personality profiling 32:30

2+ y ago32:30

32:30

In this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, senior consultant, The Colour Works, and Molly MacArthur, digital marketing manager, CIM, about the process and benefits of team profiling and how it can mak…

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Episode 59: Should all marketers use social media? 34:58

2+ y ago34:58

34:58

In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers to use social media. Weigh up the benefits and drawbacks of using social media platforms both in and outside of work, and consider whether businesses shoul…

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Episode 58: Step into marketing’s extended reality 34:39

2+ y ago34:39

34:39

In this episode, delve into a new reality as Daniel Colaianni, CEO of The Academy of International Extended Reality reveals how new technology, including virtual and augmented reality, can be powerful marketing tools. Discover how your business can get ahead of the game and start integrating these changes into your marketing campaigns before widesp…

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Episode 57: Managing and maintaining motivation 30:33

2+ y ago30:33

30:33

In this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and creator of The Whole Marketer, Abigail Dixon, and founder of Good Morning Digital, Lydia Crossley, as they explore the frameworks and mindsets that got them to where they are today, and the key motivati…

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Episode 56: How taking risks can unlock your potential 34:40

2+ y ago34:40

34:40

As marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and CMO of Nuffield Health, Holly Ainger, as they explore the importance of risk-taking in marketing and unlock the secrets to innovation. You can also listen for a sneak pee…

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Episode 55: Transform creative energy into productive outcomes 33:35

2+ y ago33:35

33:35

In this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and James Farmer as they imagine a world where marketers can tap into the chaotic, messy nature of human beings, and ignore the urge to be perfect. Is there a science to creativity? Have we all forgotten how to …

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Episode 54: Your social media spring clean 42:31

2+ y ago42:31

42:31

In this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swiftly come and go, how can marketers look both forwards, and backwards, and discover what makes their audience click? This podcast was recorded on Tuesday 15 …

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Episode 53: Make networking work for you 47:12

2+ y ago47:12

47:12

In this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial for a great career. Join Ben Walker and Morag Cuddeford-Jones as they reveal how the value of networking has grown over the past two years and consider if now is the time for us all to get back out th…

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Episode 52: Mastering the ever-changing remit of marketing 33:36

2+ y ago33:36

33:36

It’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley, as they attempt the impossible task of defining the role of marketing in an ever-evolving landscape. Listen for advice on tackling issues such as ED&I and…

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Episode 51: How to free your brand’s green fear 29:10

2+ y ago29:10

29:10

In this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of Sustainable Marketing, Gemma Butler, and content manager, Ally Cook, as they reveal the common concerns businesses have when making green claims and how th…

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