Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.
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Listen…Learn…and Launch Your Speaking Career
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Hosted by Allie Clifton, Channing Frye, & Richard Jefferson, Road Trippin' is the premier podcast for entertaining and insightful NBA stories told directly by your favorite players. Episodes often feature a guest NBA player or a sports and entertainment personality.
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Why one-size-fits-all advice doesn’t work for agencies
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19:42
In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight th…
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Turning agency reporting into a profit center
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19:52
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19:52
In this episode, Chip and Gini discuss the importance of effective reporting for agencies. Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that direct…
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Using LinkedIn effectively to grow your agency
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23:51
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23:51
In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audi…
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TEAM USA WINS GOLD!!! Our USA vs. France Men's Basketball Live Postgame Reaction
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42:55
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42:55
Road Trippin' is back for another Team USA basketball postgame live podcast - USA men's basketball (LeBron James, Kevin Durant, Steph Curry, Anthony Edwards, Anthony Davis, Devin Booker, Jayson Tatum and more) defeated France (Victor Wembanyama, Rudy Gobert, Evan Fournier, and more) in the Olympic Gold Medal match. Richard Jefferson, Allie Clifton,…
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TEAM USA'S COMEBACK VS SERBIA!!! | Olympic Semifinal Postgame LIVE REACTION!
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29:32
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29:32
Road Trippin' is back for another Team USA basketball postgame live podcast - USA men's basketball (LeBron James, Kevin Durant, Steph Curry, Anthony Edwards, Anthony Davis, Devin Booker, Jayson Tatum and more) completes the epic comeback in the Olympic semifinal vs Serbia. Richard Jefferson, Allie Clifton, Channing Frye, and ESPN's Kendrick Perkins…
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Do you trust your agency team members?
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21:22
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In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. They emphasize the importance of clear communication, proper onboarding, and creating…
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J.B. Bickerstaff on His Coaching Journey and Being Ready to Bring Back Detroit Pistons Basketball
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This week we welcome J.B. Bickerstaff to the show - the new head coach of the Detroit Pistons! We had a really great convo with J.B., where he talked about his NBA head coaching journey, the Cleveland Cavaliers playoff series against Orlando Magic and his best friend head coach Jamahl Moseley, his approach to coaching Cade Cunningham and a young Pi…
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Unlocking agency potential by asking “So What?”
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21:07
Agencies sometimes find themselves mired in micromanagement, worried about the wrong things, or presenting ill-considered solutions to clients. Much of this can be avoided by asking “So What?” more often. In this episode, Chip and Gini discuss the importance of that one question and how it can lead to more effective decision-making for agency owner…
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TEAM USA DEFEATS SOUTH SUDAN | Postgame Live Reaction!
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Road Trippin' is back for another Team USA basketball postgame live podcast from Wednesday afternoon - USA men's basketball (LeBron James, Kevin Durant, Anthony Edwards, and more) defeated Serbia South Sudan in it's second game of the 2024 summer Olympics in Paris! Richard Jefferson, Allie Clifton, Devin Harris, and ESPN's Kendrick Perkins are here…
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Georges Niang on Overcoming Doubts of Not Making It, Why Ben Simmons’s Holdout in Philly Pissed Him Off, and So Much More
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We have an incredible episode this week with Cleveland Cavaliers forward Georges Niang this week that you truly just need to see/listen to for yourself. In this hilarious episode with the Road Trippin’ crew (Richard Jefferson, Channing Frye, Allie Clifton) Niang discuss his “Minivan” nickname, his thoughts on the Cavs hiring Kenny Atkinson, what is…
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Does email marketing work for agencies?
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21:54
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21:54
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. The conversation highlights the risks of relying solely on social media platforms, which can change or dis…
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Chase Budinger on His Journey From the NBA to Beach Volleyball Olympian with Teammate Miles Evans
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On this week’s episode were joined by USA Beach Volleyball Olympians Chase Budinger and Miles Evans. The duo discusses the brutal schedule they had to endure to quality for the Olympics and what they are most excited for in Paris. Chase also shares his journey of becoming an Olympian for beach volleyball after his NBA career, why the thinks his ski…
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What to do when your agency can’t avoid responding to an RFP
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If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relatio…
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Chet Holmgren on Playoff Highs and Lows, OKC's Future, the Wemby Rivalry and "What A Pro Wants"
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Our guest on Road Trippin' this week is Chet Holmgren of the Oklahoma City Thunder. Chet was an incredible guest and opened up about so much. Topics include: The Rookie of the Year race against Victor Wembanyama, his "WHAT A PRO WANTS" commercial, sweeping the New Orleans Pelicans, losing to the Dallas Mavericks, what he learned from the playoffs, …
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Who Should PR Agencies Report To?
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In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client…
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322: THE NBA FREE AGENCY SPECIAL with Kendrick Perkins
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The Road Trippin' crew (Richard Jefferson, Channing Frye, Allie Clifton) is back with another live podcast, joined by ESPN's Kendrick Perkins, to discuss all things related to NBA free agency news this week, including: Klay Thompson to the Dallas Mavericks, Paul George to the Philadelphia 76ers, and more! See Privacy Policy at https://art19.com/pri…
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Have agencies listened too well to the “be strategic” mantra?
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For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair …
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321: An NBA Post-Season Mailbag: JJ's Coaching the Lakers, Can the Celtics Repeat, and More
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In this episode from this week's YouTube live, the Road Trippin' crew (Richard Jefferson, Channing Frye, and Allie Clifton) is back for a mailbag episode answering your offseason questions! They discuss JJ Redick becoming head coach of the Los Angeles Lakers, if they think the Boston Celtics can repeat next season, what the Denver Nuggets need to d…
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AI should be your agency’s friend, not foe
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In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. They emphasize that AI will not replace jobs but will change the nature of work, making tasks more efficient and allowing for more strategic focus. The conversation also explores how agency…
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320: THE BOSTON CELTICS ARE NBA CHAMPIONS! | FULL LIVE REACTION
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Jayson Tatum, Jaylen Brown and the Boston Celtics are your 2024 NBA Champions. What a season it was. Richard Jefferson, Channing Frye, Kendrick Perkins, Devin Harris and Allie Clifton are here to break down how the Celtics took out Luka Doncic, Kyrie Irving and the Dallas Mavericks in their live reaction from after Game 5. See Privacy Policy at htt…
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Are you finding biz dev harder in 2024 than you expected? In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by provi…
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319: Celtics Take a Commanding 2-0 Lead Over Dallas | Game 2 LIVE Reaction | RJ, Big Perk and More!
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The Celtics beat the Mavs in Game 2! The Road Trippin' crew and ESPN analyst Kendrick Perkins are here to react to Game 2 of the NBA Finals between Luka Doncic, Kyrie Irving and the Dallas Mavericks, and Jayson Tatum, Jaylen Brown, Jrue Holiday, Kristaps Porzingis and the Boston Celtics. Perk also explains what he thinks about LeBron James unfollow…
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“If an employee is too critical to take vacation, your problem isn’t the employee.” In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. They explore the belief versus reality of being irreplaceable, and provide actionable strategies fo…
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318: NBA Finals Preview: Celtics vs. Mavs | Plus 2004 Pistons vs. 2017 Warriors
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It’s NBA Finals time! On this week’s episode we preview the upcoming series between the Dallas Mavericks (Luka Doncic, Kyrie Irving) and the Boston Celtics (Jayson Tatum, Jaylen Brown), discuss which players could be the x-factors, and which star will ultimately have the best series. We also breakdown RJ’s debate with Rasheed Wallace on who would w…
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Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. In this episode, Chip and Gini discuss the importance of being open and honest about work expectations at your agency, including hours, tasks, and working conditio…
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317: A Tribute To Bill Walton
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44:10
After the tragic passing of Bill Walton, we at 'Road Trippin'' wanted to show our love and appreciation for him by revisiting our 2017 interview with him. He was truly one of a kind. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Agencies need to adapt to effectively manage Gen Z employees
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Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. In this episode, Chip and Gini discuss those differences and the importance of effective communication and feedback in managing and leading. They h…
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316: The Celtics Escape The Pacers! | Game 1 LIVE Reaction & Mavs vs. Wolves Preview with Kendrick Perkins
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Game 1 of the Eastern Conference Finals just wrapped up and WHAT A GAME! We had Tyrese Haliburton, Myles Turner and the Indiana Pacers almost upset Jayson Tatum, Jaylen Brown and The Boston Celtics until Brown hit the game tying 3-pointers to send it into overtime. Richard Jefferson, Channing Frye and Allie Clifton are joined by none other than ESP…
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Should you start your own agency because your boss is making too much off of your work?
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It must be nice to own an agency because then you’re earning the big bucks, right? Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. It makes it easy to think that setting out on your own and working for clients directly is the right answer. In this episode, Chip and Gini …
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315: "Lazy" MVP Voting | Coaching Carousel, Explained
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55:44
On the latest edition of 'Road Trippin', Allie Clifton, Richard Jefferson, and Channing Frye discuss the latest with every playoff series, which playoff crowd is the best, why the MVP voting was "lazy", why it seems like every coach gets recycled to a new team, and much more. ► YouTube! 💻 https://www.youtube.com/roadtrippin ► iTunes 🔊 https://podca…
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Should your small agency hire senior-level pros?
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Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it? In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. They emphasize the need for clear expectations, re…
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314: Timberwolves Dominate Nuggets | Jalen Brunson Keeps Balling
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53:21
JJ Redick joins Allie Clifton, Richard Jefferson, and Channing Frye of 'Road Trippin' to discuss the Minnesota Timberwolves stunning the Denver Nuggets, the rise of Anthony Edwards, how Nikola Jokic and Jamal Murray can break through against the Wolves defense, and Rudy Gobert skipping Game 2 for the birth of his child. Then they discuss JJ's coach…
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What new rules on overtime and non-competes mean for agencies
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Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. It emphasizes the importance of compliance, working with professional advisors, and making necessary adjustments to HR policies. Key takeaways Gini Dietri…
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313: Nuggets Living Rent Free in Lakers' Heads | Timberwolves BULLY The Suns
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After their tenth straight win against the Lakers, and 10 victories in a row, are the Nuggets psyching out the Lakers? On this edition of Road Trippin, Richard Channing and Allie discuss the adjustments the Nuggets have made against the Lakers, and how it's giving Los Angeles fits. Also, the crew looks at the Timberwolves who have pounced on the Su…
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Building trust and letting your team shine
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You trust your team, right? In this episode, Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. They emphasize the need for owners to delegate tasks and avoid being bottlenecks. They also touch on the challenges and benefits of transitioning from bein…
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Should your agency sell itself as a fractional CxO to clients?
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21:22
Chip and Gini discuss the intricacies of fractional leadership roles within clients. They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning yourself accurately in these roles. Key takeaways Chip Griffin: “Fractional roles tend to work best when there’s a fr…
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312: Latest Draymond Antics | Arizona Wildcats Disappoint
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After his latest incident, Draymond Green is back in the spotlight for reasons other than his play. How much are his antics contributing to the struggling nature of the Golden State Warriors? On this episode of Road Trippin', Richard and Channing discuss how much of a distraction Draymond is being while the Warriors fight for a playoff spot. Also, …
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Accepting equity as payment for agency services
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Start-up clients may not have the funds to pay you, but still need service, so why not consider receiving equity as payment? In this episode, Chip and Gini discuss the potential pitfalls of that approach. They caution against exotic payment schemes such as equity or pay for performance, emphasizing the risks and complexities involved. They also hig…
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311: Vintage Kyrie | Playoff Push Begins
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Kyrie Irving is reminding the league he has the most complete skillset of any player. Is he hitting his stride and peaking at just the right time...just before the playoffs tip? On this edition of Road Trippin', Rich, Channing and Allie discuss Kyrie's resurgence, if the Pelicans can thrive with a newly motivated Zion Williamson and how the league …
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310: Nuggets Comeback Concerns? | Who's the Next Face of the NBA?
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After the Denver Nuggets pulled off yet another comeback victory, is it more impressive they are able to steal wins, or are these comebacks cause for alarm? On this edition of Road Trippin', Rich, Channing and Allie discuss, the reigning NBA Champs, and their penchant for come-from-behind victories. Also, the crew discusses the potential of the lea…
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Get over your fear of hiring employees
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In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. They emphasize the need to align hiring decisions with long-term business goals and not to be afraid of hiring employees when it makes sense financially. Key takeaways Chip G…
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309: Does Victor Wembanyama DESERVE Defensive Player of the Year?
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With the Spurs having one of the worst records in the NBA, should Victor Wembanyama be in the discussion for DPOY? On this edition of Road Trippin', Rich and Channing give their takes on whether the rookie deserves the award despite being on one of the worst teams in the league. Also, the crew puts LeBron James's record of 40,000 points all-time in…
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Handling frustration as an agency owner
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Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to agency ownership! In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues. The discussion also incl…
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How to handle extended payment term requests from agency clients
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23:03
How do you deal with clients who ask for different payment terms than the ones your agency offers? In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. They offer different approaches and creative strategies for handling payment terms with clients…
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308: Does Jayson Tatum Get Enough Credit? | Arrest Court-Stormers?!
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With Jayson Tatum leading the Boston Celtics to 1st place in the Eastern Conference, does he still not get enough credit? On this edition of Road Trippin', Richard, Channing, and Allie talk about the discussion surrounding Jayson Tatum. Does the roster of All-Stars around him dampen his impact to some critics? Also, the crew talks about Monty Willi…
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307: Giannis Doesn't Watch ANY Basketball?! | Doc Rivers/JJ Redick Beef
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Is it a bad look that Giannis Antetokounmpo doesn't watch basketball? On this edition of Road Trippin', Richard, Channing and Allie dive into what this revelation tells us about the Bucks superstar, and why it is potentially stunting his greatness. Also, after a take about Doc Rivers was dropped by JJ Redick, what are players' feelings about the lo…
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Avoiding time-wasting in your agency
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Are you and your agency team spending too much time writing proposals, creating capabilities decks, and building brand personas? It may seem productive, but clients value results – and so should you. In this episode, Chip and Gini discuss how to get your agency’s time under control and offer advice on managing business development and project manag…
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306: Who's At Fault for Joel Embiid's Injury? | Cavs Are Cruising
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After a devastating injury to Joel Embiid, who shoulders the most blame for letting this happen? On this edition of Road Trippin', Richard, Channing and Allie go in on this injury, and how much impact the sports and science departments of NBA teams should have on playing time. Also, the crew discusses the red-hot Cleveland Cavaliers, and what their…
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What recent media layoffs mean for PR agencies
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In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. They explore the challenges of securing earned media in a landscape with fewer journalists and offer insights on evolving strategies to effectively reach target audiences through alternative channels. Emphasizing the importa…
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305: Is LeBron's Championship Window in LA OFFICIALLY Closed?
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After the latest injuries to LeBron James and Anthony Davis, is this it for their era in Los Angeles? On todays edition of Road Trippin', Richard, Channing and Allie discuss the state of the Lakers, and if there is anything they could do to improve their team at the trade deadline. Also, the crew discusses the hot New York Knicks, and what they nee…
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