In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic…

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be ne…

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sal…

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover…

The Boss Up Ball Out Crew discusses how Detroit Lions Aidan Hutchinson may already be a candidate for NFL Defensive Player of the Year. This episode also looks at what the Lions need to do to fix their problems on offense in the red zone and how they need to get their run game going vs. Arizona. Plus, the latest Detroit Lions news and rumors. #detr…

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big opt…

In today's episode, we look at Detroit Lions 2024 week 2 storylines heading into the matchup vs. Tampa Bay. Coach Jones looks at things that may affect the Lions defense, and LL covers the offense. Curt gives an update on the latest Detroit Lions news and rumors. #lions #BossUpBallOut #nflfootball #TBvsDET…

Today's episode is all about our Detroit Lions vs LA Rams Reaction to Sunday Night Football. LL covers how the Lions did on offense vs. the Rams. Coach Jones does the same for the defense. Curt hands out his Bossed Up, Balled Out, and Balled On Players of the game. #Lions #RamsHouse #OnePride #BossUpBallOut #LARvsDET…

Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics…

In today's show, I share my Detroit Lions predictions for their game against the LA Rams in today's episode. Sherriff Joe Bags, the host of the Rams Showcase podcast, will be joining the show. We debate the matchup advantages between the Lions and the Rams. Joe and I discussed the offense versus defense for both teams, as well as the coaching match…

In today's episode, we give our Detroit Lions 2024 season predictions. We discuss who will Ball Out on offense in the upcoming season. The crew also looks at three things the Detroit Lions must do to reach the Super Bowl. We also get our takes on the latest team news and rumors. #onepride #bossupballout #lions #nflfootball…

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the h…

In this episode, we delve into the Detroit Lions initial 53-man roster. Our team dissects the players who successfully made the roster, those who, despite their talent, were left out, and those on the edge of not being on the Lions' roster before the season commences. Additionally, we provide in-depth coverage of the latest Detroit Lions news and r…

In today's episode, we look at the Detroit Lions, who Bossed Up, and those who got Balled On during the final preseason game vs. the Steelers on Saturday. The crew also looks at players who we believe burst the roster bubble and will make the Lions initial 53-man roster. All of this, plus more Detroit Lions news and rumors. #lions #onepride #nflfoo…

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to d…

We provide Detroit Lions injury updates in today's Boss Up Ball Out Podcast. The Lions will be getting back some starters on both sides of the ball as the start of the season is getting closer and closer. The crew also looks at players headed to the injured reserved list, plus more Detroit Lions news and rumors…

The Crew recaps the Detroit Lions Preseason win vs the Kansas City Chiefs in the Boss Up Ball Out Podcast episode. We look at who Bossed Up and Balled Out on Saturday on Offense, Defense, and Special Teams. The fellas also give their takes on who got Balled On and need to play better in the preseason finale next week vs. the Steelers. #Lions #NFLfo…

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in …

Detroit Lions: In this episode of the Boss Up Ball Out Podcast, the crew discusses the possible depth issue at wide receiver. They also talk about the signing of QB Jake Fromm and provide updates on the injuries to Detroit's top two rookie cornerbacks. Additionally, they cover the latest Detroit Lions news and rumors. #OnePride #NFL #Lions #BossUpB…

Detroit Lions vs NY Giants: Don't miss today's episode of the Boss Up Ball Out Podcast, where the crew breaks down the Detroit Lions' week 1 preseason game. We tell you who Balled Out and who got Balled On last night's matchup. The fellas also update injuries and more Lions news and rumors. #OnePride #AllGrit #Lions #NFL #BossUpBallOut…

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and r…

In this episode, we recap week 2 of the Detroit Lions Training Camp. The crew discusses the top stories and players from the team and previews what to look for during joint practices and the upcoming preseason game. We also cover more Detroit Lions news and rumors from training camp. #OnePride #Lions #BossUpBallOut #AllGrit…

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune …

Detroit Lions Training Camp: In this episode of the Boss Up Ball Out Podcast, we discuss how the defense shined in the second padded practice of the Lions training camp. The crew also looks at David Montgomery's role in Detroit's Championship bid, John Cominsky's injury yesterday, and other Detroit Lions news and rumors. #OnePride #NFL #Lions #Boss…

In today's show, we recap week one of the Detroit Lions Training Camp. We look at players and stories on the offense and defense of the Lions thus far in camp. We also discuss roster moves, injury updates, and more Detroit Lions news and rumors. #OnePride #DetroitLions #NFL #BossUpBallOut

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice t…

In this edition episode of the Boss Up Ball Out Podcast, Hendon Hooker will finally be playing in front of fans. Will Emmanuel Moseley fully participate in training camp? Also, significant changes are happening at Allen Park, and more news and rumors about the Detroit Lions. #OnePride #NFL #Lions #BossUpBallOut…

Detroit Lions Football is back! In Today's episode of the Boss Up Ball Out Podcast discussion questions we want asked during training camp. Next, the crew looks at four players the Lions put on active injured lists, ahead of the start of training camp. Lastly, we examine possible surprise-cut candidates on the defensive line and more Detroit Lions …

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Fr…

In today's Boss Up Ball Up Podcast, we will be discussing the best player upgrade for the Detroit Lions. We'll also cover where Jared Goff was ranked in a recent list of NFL quarterbacks. Finally, we'll discuss who will win the camp battle for CB3. Stay tuned for all the latest Detroit Lions news and rumors. #Lions #motorcitymuscle #BossUpBallOut #…

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer…

Detroit Lions: In today's episode of the Boss Up Ball Out Podcast, we ask, "Who is the biggest threat to the Lions in the NFC?" We discuss the rankings of the Lions offensive skill players on ESPN.com. Lastly, the crew ponders, "Is it really Super Bowl or bust this season for the Detroit Lions?" We also cover more Detroit news and rumors. #Lions #B…

On today's episode of the Boss Up Ball Out Podcast, we discuss six bold predictions for the Detroit Lions in 2024. We also examine another trade proposal for Detroit in the national media, along with more Detroit Lions news and rumors. We'll be covering all things #Lions #BossUpBallOut #AllGrit #OnePride #NFL…

The Detroit Lions secondary is ranked 11th in the NFL by PFF. ESPN puts the Lions players under 25 at number two in the league. The Lions offense will be the best in the NFL in 2024. Watch today's episode for our takes on these Detroit #Lions News and Rumors. You won't want to miss it! #BossUpBallOut #AllGrit #OnePride #NFL…

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of thi…

Today's Boss Up Ball Out Podcast episode discusses how Lions LB Jack Campbell will make a big jump in production in year two. The crew also looks at camp battles at the defensive end position opposite Aidan Hutchinson and the possibility of RB Jahmyr Gibbs winning a major award at the end of the season. Find all your Detroit Lions needs at https://…

The first episode of the Boss Up Ball Out Podcast covers Top Detroit Lions headlines this offseason. Jared Goff's contract extension, the projected ranking of the Lions' defense, and the potential for a Jameson Williams breakout season. Find all your Detroit Lions needs at https://curtsteele.com. #detroitlions #lions #nfl #onepride #golions…

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will shar…

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to foll…

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes i…

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to…

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spe…

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Prod…

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing camp…

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Cat…

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den…

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated searc…

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:42 - Why…

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Hig…

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's bette…