Welcome to The Enrollment Management Association's (EMA) podcast series, "The Enrollment Spectrum." Each episode will explore the central tenets of enrollment management strategy, focusing on the components embodying the spectrum. Join host Christina Dotchin, Vice President of Member Relations at EMA, as we unpack and explore what the strategy of enrollment management means for K-12 independent and private schools and their communities.
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Heads of school are busy - that's why we've created this short form podcast featuring the most important and interesting content just for heads of independent schools!
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Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E7] - Part I
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In this episode, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in education and l…
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Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E8] - Part II
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In Part II of our conversation, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in …
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Meet EMA's New Head of School Podcast Co-Hosts! [S3:E6]
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The Enrollment Management Association (EMA) is excited to welcome Anne-Marie Kee, Fran Ryan, and Suzanne Walker Buck as the new co-hosts of EMA's Head of School Podcast. This season will continue to focus on topics related to strategic enrollment management, providing valuable insights and discussions tailored specifically for school heads. Tune in…
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2023-2024 The Ride to Independent Schools Report: 3,000+ Families Tell Us About Their Journey [S3.E5]
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The 2023-2024 edition of The Ride to Independent Schools Report (The Ride) is The Enrollment Management Association's (EMA) fourth edition of this flagship report. It offers valuable insights into the behaviors and opinions of families applying to independent schools. Previous studies were conducted in 2014, 2017, and 2020. This edition of The Ride…
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Unlocking Success: The Crucial Partnership Between Heads of Schools and Senior Enrollment Leaders
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The partnership between the head of the school and the senior enrollment leader is critical to the sustainability of independent schools. Join me as we explore the dynamic collaboration between Perry Martin, President of La Salle College Preparatory in Pasadena, CA, and Keenan Kurihara, Vice President of Enrollment Management and Chief Communicatio…
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Institutional Research in Independent Schools
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Institutional research is closely linked to a school’s strategic enrollment management efforts, making this discussion about the Center for Institutional Research in Independent Schools (CIRIS) 2023 Institutional Research State of the Industry Report especially pertinent for independent school leaders. Join us as we explore the key insights and tak…
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Mastering the First Year: Five Essential Tips for New Admission Professionals [S3.E2]
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If you are new to the admission profession, join me for a lively conversation with five of EMA's Admission Training Institute (ATI) faculty members: David Baker, Director of Admission & Financial Aid, St. Mark’s School of Texas (Dallas, TX) and Chair of AIT, Dr. Jasmine Harris, Head of School, TMI Episcopal (San Antonio, TX), Molly Dorais, Director…
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Live from AC23: EMA Podcast Hosts All in One Room!
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Welcome to a special episode of the Enrollment Spectrum Podcast, where we broadcast live from EMA's 2023 Annual Conference in Las Vegas. In this unique episode, we have gathered all your favorite EMA podcast hosts under one roof. This includes Rebecca Malotke-Mmeslin and Lynne Macziewski from 'Confidently You,' John Gentile and Rohan Arjun from 'Di…
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Advice for New Admission and Enrollment Directors
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Join us for a conversation with Andrew Weller and Brad Brown. Andrew is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria, Virginia. Andrew has served in several leadership roles and was a member of EMA's inaugural Admission Leadership Council (ALC). Brad is the Director of Admissions and Enrollment Man…
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Please join us for a conversation with Quentin McDowell, Head of School at Mercersburg Academy (PA), Barbara Eghan, Founding Executive Director of Civic Lab at the Georgetown Day School (DC), Jill Thompson, Director of Admission at Phillips Academy (MA), and Christian Donovan, Head of School at Friends School of Baltimore (MD). Quentin, Barbara, Ji…
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Addressing Impossible Questions 2.0: An Enrollment Spectrum and Impossible Questions Crossover
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Join us for a special crossover episode of the Enrollment Spectrum Podcast and EMA's Impossible Questions Podcast. Guest co-host Ari Betof joins me today. Ari is the Co-Founder and Partner of Mission & Data and the host of EMA’s Impossible Questions Podcast. In this episode, we welcome Christian Donovan, Head of School at Friends School of Baltimor…
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State of the Independent School Enrollment Industry 2023
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Please join us in welcoming Ari Betof and Sarah Enterline to the show! Ari is the co-founder and partner at Mission & Data where Sarah is an Institutional Research Consultant and Director of Institutional Research at St. Mark's School in Southborough, MA. Mission & Data is a firm dedicated to the effectiveness, health, and vitality of educational…
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The Supreme Court's Upcoming Ruling on Affirmative Action in College Admissions
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Please join us for a conversation with attorney Brian Garrett. Brian is counsel in the Litigation Department and Chair of the Education Law Practice Group at McLane Middleton one of New England’s premier full-service law firms with over 100 attorneys and 25 paralegals throughout offices in New Hampshire and Massachusetts. Most recently Brian spoke …
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Plan Your Next Admission Event Like a Pro
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Please join us for a conversation with Mary Birnie. Mary is the President of Birnie & Associates, Inc. For more than 20 years, Mary and her team have been coordinating meetings and events that meet strategic goals and make guests feel welcome. Mary is also EMA's partner for the annual conference and she works with many other associations in the ind…
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Reimagining Tuition at Glen Urquhart School
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Join us for a conversation with Gretchen Forsyth and Katie Chhu. Gretchen is the Head of School and Katie is the Director of Admission at Glen Urquhart School (GUS), a progressive day school for students in grades Pre-K through eight located in Beverly, Massachusetts. In this conversation, we explore the reimagined tuition program at GUS.…
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Six More Marketing Ideas Made Easy
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Join us for part two of our conversation with Chuck English where we continue to explore complicated independent school marketing ideas, try to demystify them, and turn them into actionable tactics you can use right away!Hans Mundahl
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Featuring the Confidently You Podcast
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While you’re waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Confidently You: Women in Leadership Podcast hosted by Rebecca Malotke-Meslin and Lynne Macziewski. On this new show, they explore what it means to be a woman in leadership in independent schoo…
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Five Marketing Tactics You Can Actually Use Right Now
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Join us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you…
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Optimized for Social Impact
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Please join us for a conversation with Dr. Vivienne Ming. Vivienne is a theoretical neuroscientist, entrepreneur, author, and mother of two. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine, and the New York Times. Co-founded with her wife Dr. Norma Ming, Socos Labs is a mad science in…
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Featuring the Different Perspectives Podcast
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While you’re waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like. We recently launched the Different Perspectives podcast hosted by Rohan Arjun and John Gentile. On this new show, they explore what diversity, equity, and inclusion looks like, sounds like, and feels like outside indep…
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Live From AC22: Considerations for a Return to Admission Assessments
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Join us live from AC22 for this episode of The Enrollment Spectrum Podcast! Are you considering a return to admission assessments as a part of your overall enrollment strategy? In this episode, we'll share best practices to get your whole school on board as well as common mistakes to avoid with our four guests: Dr. Keith Wright, The Enrollment Mana…
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Let's Take a Look Back at 110 Episodes
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After 110 episodes of The Enrollment Spectrum Podcast our intrepid host Peter is moving on to the next stage of his career! Join us for a send-off episode where we reflect back and look ahead. But don't worry, even though our host is moving on the podcast will continue!Peter Baron and Hans Mundahl
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Are You Thinking of Your Parents as Partners?
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Please join us for a conversation with Renee DuChainey-Farkes. Renee was most recently the head of school at The Woodward School just outside of Boston, Massachusetts. Prior to joining The Woodward School Renee was the founding head of school at Kingsley Montessori School in Boston which started with 65 students and grew to an enrollment of more th…
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The Next Step Forward for DEI
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Join us for a conversation with Nikki Turpin. Nikki is the Director of Diversity, Equity, and Inclusion at Chapel Hill-Chauncy Hall in Waltham, Massachusetts. A former teacher at Nashoba Brooks School in Concord, MA, she sits on multiple Inclusivity and Diversity Boards including the Bay State Brawlers and Hudson Sloop Clearwater and is a consultan…
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How to Create an Enrollment Management Strategic Plan
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Join us for a conversation with Josh Clark. Josh joined TASIS The American School in England in August 2020 as the Director of Student Recruitment and Admissions. In this episode, we'll hear Josh's thoughts on how to create an enrollment management strategic plan!Peter Baron & Hans Mundahl
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What’s New and Shiny (and tried and true) in Independent School Marketing
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Please join us for a conversation with Angie Ward. Angie is the founder and president of Enroll Media Group based in Massachusetts and she has 15 years of experience in media and marketing, most of which have been within the education industry. Angie has helped over 200 colleges, universities, and K12 schools with result-driven digital marketing ca…
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How COVID-19 Has Affected the Demographics of Enrollment
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Join us for a conversation with Professor Nathan Grawe. Nathan is the Ada M. Harrison Distinguished Teaching Professor of Social Sciences & Economics at Carleton College in Minnesota. Nathan’s 2018 book, Demographics and The Demand for Higher Education examines how recent demographic shifts are likely to affect the demand for higher education. His …
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It's time for a tuition reset! Two schools share their stories.
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If you're considering a tuition reset at your school this episode is for you! Recorded live during EMA's Financial Aid Symposium, this conversation will provide helpful data and actionable insight into what you should do at your school.
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The Whole Student Podcast
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Kal Balaven is the Head of School at Dunn School in Los Olivos, California but that’s not why we asked him to come on the show. In addition to his other duties as Head of School, Kal is also a podcaster hosting a show called The Whole Student Podcast which offers notable people the chance to share the story of the teachers who influenced them. In t…
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Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self
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Join us for a conversation with Dr. Aviva Legatt. Aviva is the author of Get Real and Get In: How to Get Into the College of Your Dreams by Being Your Authentic Self. Aviva is a faculty member in Organizational Dynamics at the University of Pennsylvania and at The Wharton School, teaching in-person and online through Coursera. Her courses on divers…
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Cultivating an Authentic DEI Commitment in Organizations: Pitfalls & Best Practices
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Join us for a conversation with Dr. Derrick Gay. Derrick runs a global boutique consultancy focused on strategic inclusion and equity. Over the past 24 years, he has partnered with over 600 organizations to deepen their diversity and inclusion capacity; enhance inclusion and engagement; attract, hire, and retain the best talent; and design strategy…
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Use Tuition Discounting to Help Achieve Your Mission
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Please join us for a conversation with James Palmieri and Elizabeth Dabney. James is the Executive Vice President at the National Business Officers Association and Elizabeth is the Director of Research and Data Analysis. The National Business Officers Association recently published a special report on tuition discounting and we dig into it!…
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Marketing Reports to Enrollment Management at Woodward Academy
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Please join us for a conversation with Nija Meyer. Nija joined Woodward in August 2014 to lead the Academy's marketing and communications efforts and is now the Vice President for Enrollment Management. Prior to joining Woodward she served in strategic marketing and consulting roles for The Coca-Cola Company, Andersen Consulting's Strategic Service…
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How We Launched a Transitional Kindergarten Program in May (and filled it in 21 days)
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Join us for a conversation with Mark McKee and Laurel Baker Tew. Mark is the Head of School at Viewpoint School in Calabasas, California where Laurel is the Assistant Head of School for Enrollment Management. Mark and Laurel are deeply committed to independent schools and the field of enrollment management. Mark and Laurel are also longtime contrib…
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Five Steps to Promote Racial Equity in the Workplace
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Please join us for a conversation with Dr. Robert Livingston. Dr. Livingston is a Lecturer of Public Policy at Harvard University's John F. Kennedy School of Government where his research focuses on diversity, leadership, and social justice. His work has been published in multiple top-tier academic journals and has been featured in the New York Tim…
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Marketing in an Unscripted World
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Please join us for a conversation with Sam Birdsong. Sam has been creating films that inspire purpose and lead with humanity for the last decade. He co-founded the film company Chispa House, which focuses on producing authentic and cinematic video.Peter Baron and Hans Mundahl
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Using Your Brand Voice to Speak with Transparency & Trust
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Please join us for a conversation with Risa Engel. Risa is the Chief Marketing Officer at Finalsite where she leads the talented team responsible for worldwide marketing. She joined Finalsite in 2019 with a background in education, finance, and tech marketing communications. Most recently at Stuart Country Day School in Princeton, NJ, Risa transfor…
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Addressing Impossible Questions
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Join us for a conversation with Dr. Ari Betof as we discuss how to address impossible questions. We'll also introduce EMA's new podcast available now!Peter Baron and Hans Mundahl
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Managing Change in Independent Schools
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Please join us for a conversation with Dr. Mary Halpin Carter and Tom Olverson. Mary is the head of school at the Derryfield School in Manchester, NH where she has been for eight years. Prior to her appointment to head of school she was a teacher, director of admission, and assistant head for faculty and academic programs, in addition to other role…
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What’s Your Recipe for Retention?
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Please join us for a conversation with Brandi Eppolito. Brandi is the Vice President of Marketing at SchoolAdmin, which is now a part of FinalSite, providing admission and enrollment solutions to independent schools. Prior to joining SchoolAdmin, Brandi was involved with marketing and content development for several for-profit organizations in Texa…
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Let’s Redesign the External Functions of the School
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Join us for a conversation with Ann Snyder and Jennifer Hillen. Ann is the Director of Independent and International Schools at The Council for Advancement and Support of Education. Prior to joining CASE, she was the Director of Enrollment and External Affairs at Stuart Hall School. Prior to Stuart Hall, she was in corporate marketing. Jennifer is …
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Exclusivity and Access in Higher Education
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Join us for a conversation with Jeff Selingo. Jeff has written about higher education for two decades. He is the author of two New York Times bestsellers, a contributor to The Atlantic and the Washington Post, and a special advisor at Arizona State University. Jeff has been a keynote speaker at our annual conference and has been on the show twice b…
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The Ride to Independent Schools 2020-2021
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Please join s for a conversation with Chuck English. Chuck is the driving force behind English Marketing Works where he has successfully worked with dozens of schools, helping them achieve strategic goals through effective branding, messaging, marketing, and creative initiatives. Chuck has written numerous e-books, reports, and journal articles on …
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The Biggest Problems To Solve
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Join us for a conversation with John Gulla and Grant Lichtman. John is the Executive Director of the Edward E. Ford Foundation which seeks to improve secondary education by supporting U.S. independent schools and encouraging promising practices. Grant is an internationally recognized thought leader on the transformation of K-12 education. He works …
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Six More Predictions for 2021
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We asked our 2020 podcast guests to send us a short voicemail with their predictions for 2021 and the response was overwhelming! In fact, we have so much content we're doing a two-part episode on predictions for 2021. In this episode, you'll hear from Susan Emery, Suzanne Walker Buck, Nicole Oakes, Tim Fish, Kelly Page, and David Willows. What are …
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Six Predictions for 2021
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We asked our 2020 podcast guests to send us a short voicemail with their predictions for 2021 and the response was overwhelming! In fact, we have so much content we're doing a two-part episode on predictions for 2021. In this episode, you'll hear from Greg Martin, John Barrengos, Kevin Plummer, Kristen Mariotti, Ari Betof, and Kevin Folan! What are…
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Thoughtful, Agile & Intentional: Independent Schools and COVID-19
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Join us for a conversation with John Katzman. John is the founder and CEO of Noodle Partners which is transforming the way prospective students find and learn about degree programs. Before founding Noodle Partners, John founded and was CEO of 2U, which helps colleges and universities build and run high-quality online degree programs. Prior to 2U, K…
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Is Constrained Optimization the Future of Admissions?
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Join us for a conversation with Dr. Rebecca Zwick. Rebecca is a researcher at ETS where she holds the title of Distinguished Presidential Appointee. She earned her doctorate in Quantitative Methods in Education at UC Berkeley and her postdoctoral fellowship was at the Psychometric Laboratory at the University of North Carolina at Chapel Hill. Her r…
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Reimagined From the Ground Up: Northfield Mount Hermon’s Lab Program
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Please join us for a conversation with Brian Hargrove and Grant Gonzalez from Northfield Mount Hermon School. Over the past two decades, Brian has successfully held leadership roles both in education and in the private sector and has been the Head of School at NMH since 2019. Grant is the Assistant Dean of Faculty, a Social Entrepreneurship Teacher…
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Anti-Racism Best Practices for Independent Schools
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Dr. Derrick Gay is an internationally recognized diversity and inclusion strategist and has worked with over 500 organizations around the world. Dr. Gay began his career teaching and serving as a senior administrator in a number of independent schools across the country. His work has been featured in the New York Times, NPR, 60 minutes, El Tiempo L…
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